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Enterprise 2.0 - social media & product innovation
 

Enterprise 2.0 - social media & product innovation

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Notes from workshop session at enterprise 2.0 forum on social media in product development & innovation

Notes from workshop session at enterprise 2.0 forum on social media in product development & innovation

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Enterprise 2.0 - social media & product innovation Enterprise 2.0 - social media & product innovation Presentation Transcript

  • SOCIAL MEDIA ENTERPRISE
2.0//
FEBRUARY
2008
 FOR PRODUCT DEVELOPMENT AND INNOVATION //




Enterprise
2.0
//




FEBRUARY

2009




//




1






  • FACTORS INFLUENCING SUCCESS: •  Contributors
 •  Tools
 •  Process
 •  Speed
 •  EvoluDon
 //




Enterprise
2.0
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FEBRUARY

2009




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2






  • THE CONTRIBUTORS //




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3






  • THREE TYPES OF CONTRIBUTORS Employees
 •  Customers
 •  Crowdsourcing
 •  //




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4






  • EMPLOYEES Social
compuDng
is
 replacing
other
 forms
of
 collaboraDon
 //




Enterprise
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FEBRUARY

2009




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5






  • YOU CAN BAN SOCIAL COMPUTING FROM THE WORK PLACE //




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6






  • OR YOU CAN EMBRACE IT //




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7






  • SOCIAL KNOWLEDGE MANAGEMENT Knowledge
Management Social
CompuDng KM
is
extra
work Social
compuDng

is
part
of
my
everyday
work Work
is
behind
closed
doors Work
is
open
and
transparent People
are
afraid
to
talk
openly Anyone
can
say
anything People
directories
provide
contact
informaDon Social
Networking
plaVorms
reflect
who
is
doing
what
 with
whom Content
is
centralised,
protected
and
controlled Content
is
distributed
freely
and
uncontrolled IT
chooses
the
tools
I
use I
have
a
choice
&
select
my
own
tools Knowledge
sharing
is
database
centric Knowledge
sharing
is
people
centric Knowledge
is
forcibly
captured
just
in
 Knowledge
is
naturally
captured
as
part
of
my
work case Best
PracDces Stories //




Enterprise
2.0
//




FEBRUARY

2009




//




8






  • GATHER BUY-IN AND ENERGY //




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FEBRUARY

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9






  • INTERNAL COMMUNITIES People
form
communiDes
based
on
shared
interests.
 
 These
become
greenhouses
for
the
developing
ideas
and
the
distribuDng
informaDon
 //




Enterprise
2.0
//




FEBRUARY

2009




//




10






  • YOU CAN GET INSIDE YOUR CUSTOMERS HEAD TOO //




Enterprise
2.0
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FEBRUARY

2009




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11






  • YOUR CUSTOMERS EXPECT TO HAVE A VOICE //




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FEBRUARY

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12






  • SOCIAL MEDIA GONE WRONG //




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FEBRUARY

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13






  • SOCIAL MEDIA GONE WRONG //




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FEBRUARY

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14






  • SOCIAL MEDIA GONE WRONG //




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FEBRUARY

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15






  • SOCIAL MEDIA GONE WRONG //




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FEBRUARY

2009




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16






  • WHY NOT ASK AND LISTEN FIRST //




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FEBRUARY

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17






  • DELL IDEASTORM //




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FEBRUARY

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18






  • CONSUMERS 
ParDcipants
read
and
explore
the
 posts
of
others.

 
Consumers
can
be
very
acDve
 parDcipants
in
an
online
 community
 …just
not
yet
visible
to
others.

 //




Enterprise
2.0
//




FEBRUARY

2009




//




19






  • COMMENTERS 
These
people
make
comments
on
others
 posts
(either
on
blogs,
or
in
discussion
 forums)
 
They
o_en
seek
clarificaDon,
agreeing
with
 a
statement,
or
offer
a
suggesDon
or
link
to
 something
similar.
 //




Enterprise
2.0
//




FEBRUARY

2009




//




20






  • CONTRIBUTORS 
Those
who
have
started
their
own
blogs
or
 who
iniDate
new
threads
on
discussion
 forums.

 
They
are
confident
about
pubng
forth
their
 own
ideas
etc.
 //




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2.0
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FEBRUARY

2009




//




21






  • COMMENTATOR 
Someone
who
frequently
takes
a
'meta'
 view
of
what
is
going
on,
providing
a
level
 of
leadership
within
the
community.

 
Their
contribuDons
will
o_en
draw
 aeenDon
to
the
'bigger
picture',
making
 links
with
other
work
‐
analysing
and
 synthesising
the

 //




Enterprise
2.0
//




FEBRUARY

2009




//




22






  • KNOW AND EMBRACE YOUR FANS //




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2.0
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FEBRUARY

2009




//




23






  • LEGO & THE AFOLS //




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2.0
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FEBRUARY

2009




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24






  • CROWD SOURCING INNOVATION //




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2.0
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FEBRUARY

2009




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25






  • OPEN INNOVATION MARKETPLACE //




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FEBRUARY

2009




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26






  • AD:TECH BRAIN //




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FEBRUARY

2009




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27






  • BUT BEWARE //




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FEBRUARY

2009




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28






  • THE UBANK DISASTER //




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FEBRUARY

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29






  • THE MISTAKES: FAKING CONTENT? BAD Moderation LACK OF TRANSPARENCY //




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FEBRUARY

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30






  • AND FINALLY: INAPPROPRIATE RESPONSE TO CRITICS //




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FEBRUARY

2009




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31






  • THE KEY TO SUCCESS: Whats

 Anyone
can
contribute
 In
 no
barriers
to
entry
 It
 For
 Me
 //




Enterprise
2.0
//




FEBRUARY

2009




//




32






  • THE TOOLS //




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FEBRUARY

2009




//




33






  • LOTS OF TYPES chat
 microblogging
 bllogging
 social
networks
 wikis
 microblogging
 //




Enterprise
2.0
//




FEBRUARY

2009




//




34






  • DEVICE INDEPENDENCE //




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2.0
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FEBRUARY

2009




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35






  • LEVERAGE OPEN API’S //




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FEBRUARY

2009




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36






  • LEVERAGE THE ENVIRONMENTS THEY ARE ALREADY USING People
feel
 
 at
home

 //




Enterprise
2.0
//




FEBRUARY

2009




//




37






  • DIGITAL IDENTITY MAPPING //




Enterprise
2.0
//




FEBRUARY

2009




//




38






  • //




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FEBRUARY

2009




//




39






  • KEYS TO SUCCESS: Be
Flexible
–
things
change
 •  Device
independence
(e.g.
stone
masonary
example)
 •  Able
to
interact‐
open
API’s
enable
content
to
be
shared
between
 •  environments
 Leverage
environments
that
people
are
already
using
 •  Provide
guidance
&
support
on
call
 •  //




Enterprise
2.0
//




FEBRUARY

2009




//




40






  • PROCESS //




Enterprise
2.0
//




FEBRUARY

2009




//




41






  • BUT BEWARE //




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2.0
//




FEBRUARY

2009




//




42






  • CONSERVATIVE THINKING THE
CAR
 FASTER
HORSE
 //




Enterprise
2.0
//




FEBRUARY

2009




//




43






  • FORMAL PROCESSES CAN BE A BARRIER MARKETING
 IT
 IncompaDble: 
 Language
 detail 
 Dmeframes 
 //




Enterprise
2.0
//




FEBRUARY

2009




//




44






  • KEY TO SUCCESS you
need
a
formalised
way
to
evaluate
success
 •  Match
investment
/
commitment
to
what
stage
in
the
process
the
idea
is
at
 •  Develop
rapid
prototyping
systems
 •  think
outside
the
box
 •  manage
some
rules
of
engagement
 •  //




Enterprise
2.0
//




FEBRUARY

2009




//




45






  • SPEED //




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FEBRUARY

2009




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46






  • “THE MOST IMPORTANT THING IS THE IDEA, NOT BUILDING A BIG TECHNOLOGY PLATFORM” PETER WILLIAMS //




Enterprise
2.0
//




FEBRUARY

2009




//




47






  • TECHNOLOGY IS BECOMING MORE DIVERSE //




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FEBRUARY

2009




//




48






  • TRIBAL DDB //




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FEBRUARY

2009




//




49






  • RAZERFISH WIKI 
Built
using
open
source
MediaWiki
 so_ware

 //




Enterprise
2.0
//




FEBRUARY

2009




//




50






  • RAZORFISH WIKI Employee
personal
pages
 //




Enterprise
2.0
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FEBRUARY

2009




//




51






  • RAZORFISH WIKI upload
documents,
 •  add
tags
by
clicking
or
 typing:

 //




Enterprise
2.0
//




FEBRUARY

2009




//




52






  • “SUCCESS BY 1000 PAPER CUTS.” JAKE MCKEE (GLOBAL COMMUNITY RELATIONS SPECIALIST LEGO) , •  Don’t respect the hierarchy. •  Use tenacity and get air cover •  Get the company to come down from its ivory tower. •  There are no secrets. •  Don’t hold your breath. Change takes time. •  The answers are not within the company. //




Enterprise
2.0
//




FEBRUARY

2009




//




53






  • BE PATIENT AND PERSISTANT //




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2.0
//




FEBRUARY

2009




//




54






  • EVOLUTION //




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//




FEBRUARY

2009




//




55






  • THE ROLLING BETA //




Enterprise
2.0
//




FEBRUARY

2009




//




56






  • KEYS TO SUCCESS Develop
a
culture
of
lessons
learned
 •  Make
lessons
learned
easy
to
capture
 •  Publish
what
you
DO
not
what
you
SHOULD
DO
 •  Don’t
throw
the
baby
out
with
the
bathwater

 •  //




Enterprise
2.0
//




FEBRUARY

2009




//




57






  • TURN UP THE VOLUME ON DISCUSSION //




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FEBRUARY

2009




//




58






  • Value
has
shi_ed
 ownership experience //




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FEBRUARY

2009




//




59






  • Ownership
has
moved
 institutions communities //




Enterprise
2.0
//




FEBRUARY

2009




//




60






  • Stay in touch! www.ideagarden.com.au
 jenny@ideagarden.com.au
 http://www.linkedin.com/in/jennywilliams jennyatideagarden ideagarden //




Enterprise
2.0
//




FEBRUARY

2009




//




61