Technologies:
                    blurring the line
between marketing and educational content
We hear a lot about the
  DIGITAL Generation
They have grown up with
      technology
They often know more than their teachers
We used this as a research tool
New media Players




They use these
These are the decision
 makers of the future
Who are the Digital Natives?

                    They think in a multi tasking environment




Images and video are prefe...
Live in a state of “partial attention.”
Work and leisure merge.
Technology as friend not foe
blurring the lines with technoglogy
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blurring the lines with technoglogy
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blurring the lines with technoglogy
blurring the lines with technoglogy
blurring the lines with technoglogy
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blurring the lines with technoglogy

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Presentation to TAFE NSW on Digital opportunities

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blurring the lines with technoglogy

  1. 1. Technologies: blurring the line between marketing and educational content
  2. 2. We hear a lot about the DIGITAL Generation
  3. 3. They have grown up with technology
  4. 4. They often know more than their teachers
  5. 5. We used this as a research tool
  6. 6. New media Players They use these
  7. 7. These are the decision makers of the future
  8. 8. Who are the Digital Natives? They think in a multi tasking environment Images and video are preferred over text
  9. 9. Live in a state of “partial attention.” Work and leisure merge.
  10. 10. Technology as friend not foe

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