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Content and Coding are Not Commodities. SXSW 2012 Presentation
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Content and Coding are Not Commodities. SXSW 2012 Presentation

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Presentation from SXSW 2012 on how programmers and creators can bridge their cultural gap of understanding. Both have similar mindsets: They want to work with smart people on interesting problems that …

Presentation from SXSW 2012 on how programmers and creators can bridge their cultural gap of understanding. Both have similar mindsets: They want to work with smart people on interesting problems that imapct the world.

By Ben Balter (@benbalter) of the White House,
Jennifer 8. Lee (@jenny8lee) of Hacks/Hackers,
Raju Narisetti (@rajunarisetti) of The Wall Street Journal, and Andrei Scheinkman (@ascheink) of The Huffington Post

Published in: Technology, News & Politics
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  • 1. Content && Coding != Commodities @ SXSW March 11, 2012
  • 2. Ben Balter (@benbalter)• Hacks/Hacker & White House Jennifer 8. Lee (@jenny8lee) • Hacks/HackersRaju Narisetti (@rajunarisetti) • The Wall Street Journal Andrei Scheinkman (@ascheink)• The Huffington Post
  • 3. — Problem — Coders see content as “stuff” and code as “art.”Whereas creators see code as“stuff” and content as “art.”  
  • 4. Technology view of content: Low-touch. Scale from quantity.
  • 5. YouTube (historically). Twitter. Flickr.
  • 6. Creator’s view of content: High-touch.Scale comes from quality—hits.
  • 7. Twilight. Harry PotterHunger Games.
  • 8. Technology canmake a difference!
  • 9. Exciting! Impactful!But then you click through...
  • 10. ?
  • 11. Is that describing the same job?
  • 12. There is a culture gap. But...
  • 13. Coders and “Contenters”actually have a lot in common.
  • 14. Both want to work with smart peopleon interesting problems that have impact.
  • 15. If you truly grasp that,you have won half the battle.
  • 16. Our Hack and Hacker Manifesto for how to work together effectively.
  • 17. 1. Coders and creators are not short-order chefs.
  • 18. Don’t just give orders.
  • 19. A front end developer is needed for an interesting videoproject by Sii Media, a new video journalism startupfounded by Saul Hansell,. The task is to make a workingAs leaders of the Hacks/Hackersdemo of an innovative interactive video newscast format.group, I figured you might be ableSkills required are HTML, Javascript (includingmodifying an existing HTML5 video player), and creatingto help me track down a developera very simple Web front end to our back-end CMS usingAPI calls. The overall work is probably one person-weekwith a bit of time to do a funof time or so for a good developer, and this needs to bejournalism project…completed before the end of February.Anyone interested should contact saul@sii.tv..Thanks.
  • 20. Collaboration is key.
  • 21. Talk in terms of problems.Don’t just assign your solutions.
  • 22. 2. Understand thecreative mind of a coder.
  • 23. Coding can be an art.Code can be like poetry.
  • 24. 3. Speak in a language thatmotivates writers and creators.
  • 25. Craft and quality(not just quantity) matters.
  • 26. Quantity = Scale (of audience). Getting their work in front of a lot of people.
  • 27. Btw.Writers hate the term“CMS.”
  • 28. Content is notsomething to be “managed.”
  • 29. “It reduces the heart and soulof journalism — stories, photos, graphics, the news — into generic ‘content,’ something akin to the unidentifiable filling in a Twinkie. Ick.” — Washington Post Ombudsman
  • 30. 5. Acknowledge contribution on both sides. (Bylines! Credits!)
  • 31. This is how we get to work that is ...
  • 32. On the Web vs.Of the Web.

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