2009 ASAE Toronto Slides ADDIE Model
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2009 ASAE Toronto Slides ADDIE Model



75 minute presentation at the 2009 ASAE (American Society of Association Executives) Annual Conference in Toronto. Overview of the ADDIE Model, two short stories of how the model was used in two ...

75 minute presentation at the 2009 ASAE (American Society of Association Executives) Annual Conference in Toronto. Overview of the ADDIE Model, two short stories of how the model was used in two associations, then a case study that participants will discuss at their tables.



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  • Creating new programs, I am familiar with. It gets my juices flowing when I have to learn a new audience, understanding their needs, and how to meet it.
  • With the help of my colleagues and past faculty members, we

2009 ASAE Toronto Slides ADDIE Model 2009 ASAE Toronto Slides ADDIE Model Presentation Transcript

  • Creating High-Impact Learning Events When Education is Not Your Full-Time JobTuesday, August 18, 200912:45 – 2:30
    Dave Jennings, CAE, SPHR VP Education,
    Community Associations Institute
    Patricia Hayden Director of Professional Development
    National Association of Independent Schools
    Brian Birch Assistant Executive Director
    Snow & Ice Management Association
    Connecting Great Ideas and Great People
  • Thank You
  • Agenda
    Overview ADDIE Model
    Two stories of specific examples
    Apply ADDIE model principles in small group case study - learn from each other
    Discussion and Summary
  • Tips on Being More Effective Can Come from Many areas
    Time management
    Project management
    Volunteer management
    Decision making
  • Impact of Learning Events
    May 2005
  • ADDIE Model
  • Education Staff Effort
  • Education Staff Work Time
  • Allocation of Education Staff Work Time
    Leading Change
    Interventions 7%
    Design &
  • Applying the ADDIE Model at NAIS
    Patricia M. Hayden
    Director, Professional Development
    National Association of
    Independent Schools
  • Meeting Patricia
    15 years of experience working in associations
    12 years developing educational programs
    Trained individuals both face-to-face and online.
    March, 2009, joined the National Association of Independent Schools (NAIS)
  • Turning Water into Wine
    Converting F-2-F to Online
    3-day residential program
    Program relatively new (‘09 – third year)
    Continue meeting the needs
    Learn target audience
    Deliver by June, 2009.
  • Energized
    First – Analyze
    Met with staff on my team
    Surveyed past attendees
    Gaps existed – were not filled by face-to-face program
    Some nervousness moving from F2F to online.
    Budget constraints (delivery methods)
  • Laying in a Prone Position
    Second – Design
    Developed Strategy that included:
    Developed program goals
    Descriptions and learning outcomes were identified
    Faculty development
    Faculty (had to be on board)
    Discussed their anxiety
  • Putting on Roller Skates
    Third – Develop
    Reviewed previous content
    Evaluated what to keep/toss
    Not everything “would” make it online
    Draft webinar program (4-series program)
    Held Train-the-Trainer webinars (faculty)
    Worked with faculty to develop program
    Held practice sessions (for each) faculty member
  • Oh My Goodness!
    Fourth Stage – Implementation
    Delivering the first training
    Registration Numbers – were at first quite low
    Nervous (for me) – had to meet budget $$
    Managing the Software
    Attendees reaction
    Time consuming and tense moments
  • Awwww
    Fifth Stage – Evaluate
    Final session held 8/13
    Averaged 4.8 (5.0)
    100% would take another webinar – great news!
    50 participated
    90% took all 4 programs
    Convincing IT and “committee” to let us keep our learning toy “WebEx”
    Most importantly
    We MET budget!
  • Summary
    Developing Program on the fly:
    Difficult – yes
    Stressful – yes
    We instituted “humor”
    We make what needs to be done as enjoyable as possible
    Great team environment
    Easy – no
    Had to learn a new targeted audience AND develop program for them.
    Nervous – yes, SMEs makes it doable
    Management willing to “fail” if it doesn’t work
    Must have a plan – with contingency.
    Lots of “What if statements”
  • MeetingBrian
    Joined SIMA 5 years ago
    Interim Executive Director for 1 year
    Co-management of annual Snow & Ice Symposium
    Developed SIMA’s online training program
    Spearheaded numerous new educational programs
  • We love snow...
  • The ADAD Model for Associations
    ADAD—Attention Deficit Association Disorder
    Typified by lack of attention to detail in educational programming and planning
    Large swings in educational programming from year to year
    Painful committee meetings
    The ‘Bob’ Factor
    ‘I have a great idea’…
  • Association First Aid
    Cultivate a culture of engaged volunteerism
    Prioritize educational scope
    Prepare for bumps
  • Engaged Volunteers?
    Passionate leaders
    Willing to devote time
    Utilize the top 1% - work to make it the top 2%
    Will hold each other accountable
    Professional, fun atmosphere of challenge and rapport
  • Prioritize Educational Scope
    • Integrate any data, attendee feedback, committee feedback, and staff opinions
    • Analyze strategic plans, board outcomes, and goals
    • Develop a list of major topics/items that are within your educational ‘scope’ for 1 year
    • Prioritize them---some are more important than others
    • Set up a system to track success
  • Bumps in the Road
    New programs are not perfect
    Goal is to deliver strong education in a new direction, as a work-in-progress
    Be prepared for defenses, others & your own
  • Real-Life Example:SIMA Build a Bid
    In-house full day workshop created by staff and volunteers
    Non-dues revenue stream
    All major decisions made by volunteers
    Directly in line with mission, strategic plan, and most importantly the needs of members
    Designed around 4 Core Concepts
  • Analysis of Development: Build a Bid
    • Analyze: Grade B+
    • Design: Grade B-
    • Created core concepts first
    • Needed more research on building education
    • Develop: Grade C
    • Schedule created time crunch
    • Implement: Grade B
    • Strong support from staff and volunteers,
    • Some mistakes in program
    • Evaluate: Grade B+
    • Always a work in progress philosophy
  • Case Study: National Association of Retired Acrobatic Clowns
    NARAC’s mission statement is to ‘Offer support, love, and comfortable living services for Retired Acrobatic Clowns across North America.’
    NARAC has an Executive Director, an Office Manager, and an Events & Membership Coordinator
    NARAC, established five years ago, has grown by leaps and bounds
    Member needs include:
    -Finding affordable health care (many retired acrobatic clowns suffer from bad knees, etc.)
    -Integrating back into society after retirement. Many clowns have trouble communicating effectively and push people away because they are always trying to be the center of attention
    -Finding reliable friends to interact with, who understand the acrobatic clown culture and lifestyle
    -Staying in good shape after retirement and living a healthier lifestyle
    -Adapting to a more sedentary existence, after decades of life on the road
    -Managing their finances, as acrobatic clowns do not receive a pension
    This year NARAC will for the first time be able to deliver a one day, in-person event for their members.Their budget allows for up to 3 education sessions or $3,000 in educational expenses, and some time for a sponsored lunch and networking event
    Average NARAC Member is -Between 55 and 75 years old -Retiring on savings on average of $45,000 -Receiving social security on a monthly bases, which meets most of their basic living expenses -An outgoing personality who enjoys life and is not usually the most detail-oriented individual -Loves to dress up in costume, reminds them of the old days -Killer on the trampoline
  • Analysis Group Report
    During analysis, the designer identifies the learning problems, the goals and objectives, the audience’s needs, existing knowledge, and any other relevant characteristics. Also consider constraints, environment , delivery options, and timeline.
  • Design Group Report
    A systematic process of specifying learning objectives. Detailed storyboards and prototypes are often made, and the look and feel is determined here. NARAC staff have already conducted analysis (the A in our ADDIE model), and found:
    After examining member surveys and meeting with key retired acrobatic clown volunteers, the staff concluded that prioritizing members’ challenges will help. They strongly feel that focusing on the 2 or 3 most important issues will yield the most effective conference. They determined these top 3 priorities:
    -Finding affordable health care coverage-Managing their finances and retirement-Finding reliable friends to interact with, who understand the acrobatic clown culture and lifestyle
  • Design Stage Tips
    Type and scope of presentations/education
    Format of education (online, in-person workshop, Keynote, etc.)
    AV Needs
    Measuring success/attendee satisfaction
  • Development Group Report
    Create what you planned in the design stage.
    Through analysis and design of the ADDIE model, the education committee agreed on a 1 day event, held in a location accessible easily by plane and local attendees, with three sessions and a networking lunch. Members requested long breaks to allow time with colleagues.
    From the analysis and designstage, you decide:
    Keynote breakfast, “Taking What You Made and Doubling It”
    Second Session: “The Money Trapeze—Retiring with Your Financial Future Flying High”Workshop teaching clowns financial management -After this session, attendees will have a strong understanding of budgeting and will walk away with a spreadsheet for managing their monthly income & expenses that they can use when they get home-During the workshop, attendees will learn how to balance a checkbook
  • Development Tips
    Make ideas a reality (be realistic!)
    Finalize location, times, etc.
    Check your budget again
  • Implementation Group Report
    Onsite setup and delivery of the program to participants
    Registration area set up, track walk-ins
    Deal with unforeseen problems
    Event begins
    NARAC planned oneKeynote Breakfast speaker and a 2nd speaker before lunch, with two breaks and a networking lunch
    Expected 300 clowns, before walk-ins
    Food counts due 3 days prior
    Most clowns staying in cheaper hotel across the street
  • Implementation Tips
    Details and contingency plans are key
    Keep communication flowing
    Have one person coordinate, but don’t be afraid to delegate
    Manage all information in one place (database, spreadsheet)
  • Evaluation Group Report
    The event was a success. Lessons learned include:
    2 educational sessions were delivered; one session was reviewed well, while the second session surveys had many comments about lack of professionalism in delivery of the content
    Many clowns had trouble finding the keynote session room
    The Laptop/LCD projector cable connection was difficult to set up initially, resulting in a 10 minute late start to the keynote address
    350 clowns total attended the event, and generated significant revenue
    Networking lunch was great, but food ran low and two demanded refunds
    Registration packets had a few mistakes
    Some sponsors were upset because the bags they printed were late
  • Evaluation Tips
    Summary of the evaluation from the event
    Update on the budget developed/realized
    Highlight lessons learned (good/bad)
    Recommendation to do in the future and changes that would be made.
  • Contact Information
    Dave Jennings, CAE, SPHR
    VP Education, Community Associations Institute
    djennings@caionline.org 703-797-6333
    Patricia Hayden
    Director of Professional Development, National Association of Independent Schools hayden@nais.org 202-973-9769    
    Brian Birch
    Assistant Executive Director, Snow & Ice Management Association
    Brian@sima.org 814) 602-4548
    Annual Meeting & Expo
    August 21 - 24, 2010
    Los Angeles, CA