Big Bazaar• It is part of the future group owned by Mr. Kishore Biyani.• Big Bazaar was launched in September, 2001 and opened its first store in Kolkatta.• As of Sept 2012 – 214 stores across 90 cities and towns in India.• They offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products.• Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India.
Big Bazaar Stores• Customized to provide the feel of mandis and melas while offering the modern retail features like Quality, Choice and Convenience.• Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls.
Product Mix APPARELS OTHER FOOD SERVICESFASHION & FARMJEWELLERY PRODUCE PRODUCT HOME &FURNITURE PERSONAL CARE CHILL ELECTRONICS STATION CHILD CARE & TOYS
Pricing Strategies• Big Bazaar is known as the “Indian Wal-Mart”. They also use Every Day Low Pricing (EDLP) strategy.• They promise the customers to save not on individual items but on a basket of items.• One important condition that drives EDLP pricing is the “Low Price” image of the retailer in the consumer’s mind.
Price Mix• Value pricing Promotional pricing Low interest financing• Psychological discounting Special event pricing• Differentiated Pricing Time pricing• Bundling
1. Value Pricing Promotional pricingBig bazaar promises itsconsumers the lowestavailable price without• coupon clipping,• waiting for discount promotions,• or comparison shopping
Low Interest pricing
2. Psychological Discounting
3. Time Pricing• Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on.• Eg: • Wednesday Bazaar • Festive Season Pricing • Special Offer Period pricing • Sabse Sasta Din • School Time • Seasonal Offers
Differentiated time pricing• Time pricing i.e. difference in rates based on peak and non peak hours or days of shopping is also a one kind of pricing strategy.
Other Pricing Strategies• Buy more, save more• Prices reduced on a combination• Holding special discounts• Highlighting the savings possible• Introducing a new product• Cashing in on sports events (ICC world cup Tshirts at Big Bazaar)• The Price Challenge Offer