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  • 1. Q kTime ™ a nd a uic de c om pr essor ar e needed to see this pictur e. IKEA QuickTime™ and a decompressor are needed to see this picture.
  • 2. History  Began at age 16 as a mail order firm.  1952- Moved into furniture with a showroom  :D 1955= Breakthrough Gillis Lundgren took legs off a table and mailed them flat under the tabletop.
  • 3. IKEA All The Way  Bringing cheap and affordable furnishings to everyone  Making luxury products available at reasonable prices  Blue retail boxes  Name: ?> Initials of name and home village  Ingvar  Kamprad  E lmtaryd  Agunnaryd
  • 4. .Statistics.  Ab o ut1 5 5 IKEAs to re s  Ave raging1 8 6, 0 0 0 s q uare f e t e  Lo c ate d in29 c o untrie s  Lo c ate d in5 c o ntine nts
  • 5. It’s all about Ingvar Kamprad  “My theory was that good furniture could be priced so that the man with the flat wallet would make a place for it in his spending and could afford it.” ~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_  
Low prices are made in exchange for self-serving and self-assembling items that are purchased.
  • 6. > IKEAPhilo s o p hy<  Ensured safe environments and environmental impact  Make home furnishing products safe  Minimize waste  Efficient use of Materials  Constant exploration of furniture designs, self assembly, advertising, and the use of a catalog/showroom.  Expand and meet the needs of the people *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*
  • 7. Global Impact  Cases in India:  Citizens “copying” images of furniture found in IKEA magazines.  Images brought to a carpenter, who then furnishes homes. ><><><><><><><><><><><><><><><><>< >><><><><><  NO IKEA IN INDIA  Strict licensing laws for foreign-owned companies
  • 8. WORKS CITED  http://www.ike a.c o m/us /e n/ Pro fe s s io nalWe bs ite - Ike aUS A. Ike a. 1 999 <http://www.ike a.c o m/us /e n/>.  http://www.ic s d.k1 2.ny.us /hig hs c ho o l/inde x.php? o ptio n=c o m_wrappe r& mid=29 Ite Artic le [Re fe re nc e Databas e ]- S e n, Indrani. “InIndia, It’s IKEAWitho utth e As s e mbly.” SIRS Researcher. Chris tianS c ie nc e Mo nitorJan. 12 2006.  http://w ww.ic s d.k12.ny.us /highs c ho o l/inde x.php? o ptio n=c o m_wrappe r& m Ite Artic le [Re fe re nc e Databas e ]- Culle n, Paul. “I S c re am, Yo uS c re am, We all s c re amf rIke a.” ProQue s tRe s e arc he r. DublinIris hT s o ime Jun. 16 2007.  http://w ww.ic s d.k12.ny.us /highs c ho o l/inde x.php? o ptio n=c o m_wrappe r& m Ite Artic le [Re fe re nc e Databas e ]- He lle r, Ric hard. “Fo lk Fo rtune .” Pro ue s t Re s e arc he r. Fo rbe s . Ne w Yo rk: S e p 4, 2000.