The end goal of content marketing is to drive conversions, right? Well, we can create a fantastic piece of content, but it's the reader who ultimately decides if it's valuable to them and their organization. In order to generate conversions and resonate with more of your target market, you need to create content that will appeal to different types of learners, personality types and, basically, people.
In the presentation I gave at Mixwest 2014, I talked about the connection between the type of content, how the content was written or created, different personality types and different types of learners. I provided marketers with tips and recommendations for how they can create a variety of content that will resonate with more of their desired target market.
This presentation will help you learn more about creating content for different types of learner and personalities.
For the full Content Planning Guide, download it here: http://bit.ly/2014cmg.
Clipping is a handy way to collect important slides you want to go back to later.