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TV and the collective brain
 

TV and the collective brain

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A talk given to the SheSays SCAMP conference in July 2010 in which I think about how people are using Twitter to create a collective experience around TV programming.

A talk given to the SheSays SCAMP conference in July 2010 in which I think about how people are using Twitter to create a collective experience around TV programming.

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TV and the collective brain TV and the collective brain Presentation Transcript

  • I’m Jenni - a designer, a geek, a tea drinker, a mother - officially, a strategisthttp://www.flickr.com/photos/minafresh-amanda/53443429/sizes/l/in/photostream/
  • where we live social behaviours digital toolshttp://www.flickr.com/photos/sjdunphy/604473681/sizes/o/
  • where we live social behaviours digital toolshttp://www.flickr.com/photos/sjdunphy/604473681/sizes/o/
  • from relevance to resonance: the rebirth of the storyteller Jenni Lloyd hold this thought
  • this is a story about TV... and Twitter
  • hands up who remembers whenthere were only three channels?what was it like?
  • telly was communal we all watched the same thing - and talked about it the next day. Programmes were events.http://www.digital-tv.co.uk/blog/wp-content/uploads/2008/11/totp-300x276.jpg
  • but even with the 100s of channels we have now,people are finding ways of sharing telly events
  • and because the conversation is happening on an open platform we can start extracting the data and doing interesting things with ithttp://www.guardian.co.uk/football/world-cup-match-replay
  • we can understand how people are watching TV, and ‘hear’ what they think, as they tweet it http://datacopter.labs.nixmc.com/static/bb11/http://datacopter.labs.nixmc.com/static/bb11/
  • we can build conversations into programming and get live feedback on air http://datacopter.labs.nixmc.com/static/bb11/http://howtosavebillions.channel4.com/
  • from relevance to resonance: the rebirth of the storyteller Jenni Lloyd yes?
  • thank you for listening :)jenni.lloyd@nixonmcinnes.co.uknixonmcinnes.co.uktwitter.com/jennilloyd