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Social media and universities presentation
 

Social media and universities presentation

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    Social media and universities presentation Social media and universities presentation Presentation Transcript

    • How can social media such as Facebook and Twitter help universities recruit students? Wednesday 26 th August 2009 Jennifer Taylor
    • What is social media?
      • “ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
      • http://www.wikipedia.org
    • In simple terms…
      • Social media is people having conversations online
      • It’s how people engage, participate and share online
      • It’s a conversation supported by online tools
    • What are social media?
      • Forums and Online Communities
      • Blogs
      • Social Networks
      • Multimedia sharing
      • Social Bookmarking
      • Diggs
      • RSS readers
      • Microblogging
    • Why is social media important?
      • Wikipedia – almost 4 million articles
      • YouTube – over 100 million videos
      • Blogger – 200 million blogs
      • Facebook – over 250 million users
      • Twitter – 1 billion tweets
    • More reasons social media is important…
      • 73% of active online users have read a blog
      • 45% have started their own blog
      • 39% subscribe to an RSS feed
      • 57% have joined a social network
      • 55% have uploaded photos
      • 83% have watched video clips
      • Visiting social sites is now the 4 th most popular
      • online activity – ahead of personal email
      • Figures from “What the F*ck is Social Media” by Marta Kagan
      • It doesn’t matter what industry you are in.
      • Your customers and prospects are talking
      • about you online. Your company needs to be
      • part of that conversation.
      • The 6 Dangerous Fallacies of Social Media, Jason Baer
      “ ”
    • Aims of student recruitment teams
      • Analysis of current market position & market share
      • Building awareness of the University and courses
      • Organising and advertising Open Days
      • Promoting Undergraduate and Postgraduate Prospectus
      • Developing partnerships with Schools and Colleges
      • Undertaking widening access, promoting recruitment of students in target groups
      • Stimulating applications and converting offers into firm acceptances
    • What are prospective students looking for?
      • University presence on social networking site
      • Course-related updates
      • Careers information and workshops
      • Opportunities to network with other students
      • Admissions and clearing updates
      • Information on facilities and residences
      • Opportunities to converse with teaching and support staff
    • How universities can use social media to engage prospective students
      • Sharing information
        • Broadcasting university news and events
        • Departmental blogs that discuss current work and research
        • Videos of research or campus tours
      • Showcasing student and department work
        • Videos, audio, photo sharing, blogs
      • Connecting people
        • Creating a dialogue and communicating to students
        • Involving students in events
        • Allowing prospective students to meet online
      • Stanford offers Facebook office hours for
      • students to talk to teaching staff
    • Cardiff University used flickr to engage students in the 125 th Anniversary events
    • Saint Leo University engaging students through twitter
    • Oxford University using YouTube to broadcast lectures and upload college life videos
    • Micro-blogging sites like twitter can be used to publicise university news
    • Facebook can be used to give out useful information
    • Why should universities use social media to recruit students?
      • Reach a large target audience
      • It’s relatively cheap – although time intensive
      • New generation of prospective students expect an online presence
      • Your university will be discussed online – be part of that discussion