Social media and universities presentation

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  • 1. How can social media such as Facebook and Twitter help universities recruit students? Wednesday 26 th August 2009 Jennifer Taylor
  • 2. What is social media?
    • “ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
    • http://www.wikipedia.org
  • 3. In simple terms…
    • Social media is people having conversations online
    • It’s how people engage, participate and share online
    • It’s a conversation supported by online tools
  • 4. What are social media?
    • Forums and Online Communities
    • Blogs
    • Social Networks
    • Multimedia sharing
    • Social Bookmarking
    • Diggs
    • RSS readers
    • Microblogging
  • 5. Why is social media important?
    • Wikipedia – almost 4 million articles
    • YouTube – over 100 million videos
    • Blogger – 200 million blogs
    • Facebook – over 250 million users
    • Twitter – 1 billion tweets
  • 6. More reasons social media is important…
    • 73% of active online users have read a blog
    • 45% have started their own blog
    • 39% subscribe to an RSS feed
    • 57% have joined a social network
    • 55% have uploaded photos
    • 83% have watched video clips
    • Visiting social sites is now the 4 th most popular
    • online activity – ahead of personal email
    • Figures from “What the F*ck is Social Media” by Marta Kagan
  • 7.
    • It doesn’t matter what industry you are in.
    • Your customers and prospects are talking
    • about you online. Your company needs to be
    • part of that conversation.
    • The 6 Dangerous Fallacies of Social Media, Jason Baer
    “ ”
  • 8. Aims of student recruitment teams
    • Analysis of current market position & market share
    • Building awareness of the University and courses
    • Organising and advertising Open Days
    • Promoting Undergraduate and Postgraduate Prospectus
    • Developing partnerships with Schools and Colleges
    • Undertaking widening access, promoting recruitment of students in target groups
    • Stimulating applications and converting offers into firm acceptances
  • 9. What are prospective students looking for?
    • University presence on social networking site
    • Course-related updates
    • Careers information and workshops
    • Opportunities to network with other students
    • Admissions and clearing updates
    • Information on facilities and residences
    • Opportunities to converse with teaching and support staff
  • 10. How universities can use social media to engage prospective students
    • Sharing information
      • Broadcasting university news and events
      • Departmental blogs that discuss current work and research
      • Videos of research or campus tours
    • Showcasing student and department work
      • Videos, audio, photo sharing, blogs
    • Connecting people
      • Creating a dialogue and communicating to students
      • Involving students in events
      • Allowing prospective students to meet online
  • 11.
    • Stanford offers Facebook office hours for
    • students to talk to teaching staff
  • 12. Cardiff University used flickr to engage students in the 125 th Anniversary events
  • 13. Saint Leo University engaging students through twitter
  • 14. Oxford University using YouTube to broadcast lectures and upload college life videos
  • 15. Micro-blogging sites like twitter can be used to publicise university news
  • 16. Facebook can be used to give out useful information
  • 17. Why should universities use social media to recruit students?
    • Reach a large target audience
    • It’s relatively cheap – although time intensive
    • New generation of prospective students expect an online presence
    • Your university will be discussed online – be part of that discussion