Going Beyond the Music
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Going Beyond the Music

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Learn how to leverage powerful inbound marketing techniques to develop lasting relationships between artists and fans that bridges the gap between musical releases.

Learn how to leverage powerful inbound marketing techniques to develop lasting relationships between artists and fans that bridges the gap between musical releases.

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Going Beyond the Music Going Beyond the Music Presentation Transcript

  • GOINGBEYOND MUSICtheA presentation for 1
  • JENNIFER YORKESales Trainer@jenniferyorkeANDREW QUINNDirector of Training & Development@andrewtquinn
  • AGENDA What’s Inbound Marketing Matching promotion to your artist Rules for engagement What to do and what not to do
  • THISINBOUND can turnMARKETING
  • …into THIS!
  • What’s InboundMarketing?
  • in·bound mar·ket·ing -noun Any marketing tactic that relies on earning people’s interest instead of buying it; a.k.a. the key to marketing transformation.7
  • Inbound Marketingin a nutshell. 3. Analyze & Improve1. Get FoundOnline 2. Convert Visitors 8 into Leads
  • It starts with a VISION
  • Talent
  • Writer /Performer
  • But first!THE GROUND RULES!
  • 2-wayrelationshipsLet us behindthe curtainContent =More than music
  • How do I create the right mix?
  • 1. Allow for discovery2. Help fans promote their artist3. Drive continued engagement with content beyond music
  • Create Engagement:1. Reach out to other bands2. Give backstage access3. Ask for fan input4. Give to get
  • KEY TAKE AWAYS Promotion is about 2-way communication Share more than music! Allow connection to the artist Know where the money comes from
  • THANK YOU