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Finding your Audience
 

Finding your Audience

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A 20 minute break out session at Inbound UK 2012 on tips and tricks you can use to find your audience on Twitter.

A 20 minute break out session at Inbound UK 2012 on tips and tricks you can use to find your audience on Twitter.

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    Finding your Audience Finding your Audience Presentation Transcript

    • Finding your audienceJennifer Yorke@jenniferyorkeInbound UK 2012#imuk12twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • HootSuite: Empowering the Social Businesstwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Agenda1. Ground rules before using social media2. Finding the right people on Twitter3. Encourage engagementtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Your customers are relying more & more on social9 out of 10 internet users visiteda social networking site each month in 2011
    • SOURCE: HUBSPOT, 2011
    • The ground rules!
    • Identify your personas
    • Pick your goal
    • Let’s go!
    • Finding your audience “HootSuite” OR “Hoot Suite”twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Finding your audience @User AND ? geocode:twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Finding your audience #imuk12twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Finding your audience filter:linkstwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Finding your audience lang:estwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Finding your audience source:hubspottwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Finding your audience “Subject” #HAROtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Encourage engagementtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • In closing1. Do your homework2. Take time to find the right people3. Encourage engagementtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
    • Thank You! Jennifer Yorke @jenniferyorketwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com