Hit list of adjectives of who they are, words that matter, and then build out the content and experience on your site to match thatWho is currently coming to your website, and who sell to may be different. You want them to be the same!Use marketing personas to create killer content
Make stuff people want Educational ebooks How-to videos Online calculators Planning tools Answers to common questions
200 – 400 wordsHighlight the take awayBullet itemsCreate lists!Try different content. A blog doesn’t have to be written. It can be video, images, podcasts, etc.
When creating content…
- You can’t interact if you have nothing to offer
Don’t forget your personas – what networks are they on? Is your audience visual, data driven, a combo?
- Social network is like real life networking, just online!
The average life of a tweet is 90 minutes.Augment your content with content from your industry. Show you’re in the know!
Create a monthly theme with sub themes. Write or create content. That will dictate the conversation and tactics for the coming week.Everyone should be involved in content creation. No excuses.
Measure the shit out of thingsYour goals determine your measuresUse Google Analytics at a minimum!
Content Marketing in 15 Minutes with @jenniferyorke
Agenda• Personas• Creating content• Social outreach
Identify your target persona Who is your DREAM customer?