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Presentation created for organizational behavior lecture; topics are theories of creativity, creativity in the individual, and creativity in the workplace.

Presentation created for organizational behavior lecture; topics are theories of creativity, creativity in the individual, and creativity in the workplace.

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  • http://commons.wikimedia.org/wiki/File:Gears_large.jpg
  • Random House Dictionary
  • http://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1071&context=ojwedhttp://www.flickr.com/photos/beebee/756010/ (pic)
  • http://www.flickr.com/photos/7363273@N06/3618224135http://www.flickr.com/photos/sharynmorrow/392401369/in/photostream/
  • http://spacesuityoga.wordpress.com/
  • Research done by Roger Sperryhttp://bama.ua.edu/~st497/pdf/rightorleftbrain.pdfhttp://www.mycollegesandcareers.com/blog/2009/06/right-brain-thinking/
  • http://www.dangerousminds.net/tag/evolutionhttp://www.mycollegesandcareers.com/blog/2009/06/right-brain-thinking/http://laurelines.typepad.com/my_weblog/2008/03/index.html
  • http://www.flickr.com/photos/99174151@N00/2773930416
  • http://www.mycoted.com/Category:Creativity_Techniqueshttp://www.flickr.com/photos/scelera/3066813121/
  • http://ec.europa.eu/education/lifelong-learning-policy/doc/creativity/report/personality.pdfhttp://christmasstockimages.com/free/Stars/slides/blue_star_backdrop.htm
  • http://ec.europa.eu/education/lifelong-learning-policy/doc/creativity/report/personality.pdfhttp://christmasstockimages.com/free/abstract/slides/light_painting.htm
  • http://www.freefoto.com/preview/04-31-9?ffid=04-31-9
  • http://www.freefoto.com/preview/11-03-1?ffid=11-03-1
  • http://creativebits.org/interview/interview_rob_janoff_designer_apple_logo
  • http://www.flickr.com/photos/79337156@N00/754875248
  • http://www.wright.edu/~scott.williams/LeaderLetter/innovation.htmLack of creativity can come from fear of change, a transformational leader can elicit change in the employeeshttp://www.flickr.com/photos/nitot/5237240421/
  • http://www.flickr.com/photos/48248042@N00/455692617/
  • http://www.klaonline.net/photoblog/?p=290

Transcript

  • 1. Creativity
    Jeep Kulsirimongkol, JobbyKuruppachery, Jennifer Isaacs, and Fei Wu
  • 2. Agenda
    Introduction Video
    Define Creativity
    Group Activity 1: Pictionary
    Individual Creativity
    Self-Analysis 1 & 2
    Group Activity 2: Charades
    Individual Creativity (continued)
    Creativity in the workplace
    Final Video
  • 3. What is creativity?
  • 4. Creativity (n.) the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination
  • 5. 1950s
    No definition
    Ability to create
    Creating meaningful new forms
    Originality and imagination
    Today
  • 6. Inventive
    Expressive
    versus
  • 7. Theories of Creativity
  • 8. Right Brain versus Left Brain
    Left Brain
    Analytical
    Rational
    Sequential
    Breaks information apart
    Right Brain
    Relationships
    Integrating and
    synthesizing information
    Insights
    Perspectives
    Puts information together
    Managers
    Social
    Workers
  • 9. Torrance Test of Creativity
    Fluency
    Originality
    Flexibility
  • 10. Pictionary
    • Please form two equal groups at the front of the classroom
  • Creativity in the individual
  • 11. Process of Creativity
    Problem Definition
    Idea Generation
    Idea Selection
    Idea Implementation
  • 12. To unlock creativity, don’t think that….
    There is one right answer
    It isn’t logical
    You need to follow the rules
    You should be practical
    Play is frivolous
    The idea is outside your expertise
    You can’t be ambiguous
    You shouldn’t be foolish
    You can’t make mistakes
    You aren’t creative
  • 13. Self Analysis
  • 14. Creativity and Personality
    High exploratory excitability
    Low harm avoidance (risk-taker)
    Optimistic
    Tolerant of uncertainty
    High persistence
    High self-directedness
    Display responsibility
    Directed to goals
    Able to utilize resources
    High cooperativeness
    Self-accepting
    Display empathy, tolerance, and integrated consciousness
  • 15. Highly Creative Individuals
    Permanently open to personality reorganizations
    Creativity is intimately related to the sense and meaning of being alive
  • 16. Video Interlude
  • 17. Creativity in the workplace
  • 18. Creativity and Organizational Success
  • 19. Apple: Product Innovation
    Touch Phone
    iPhone, iTouch
    Created a new need in the client
    Cult brand
    Constantly innovating
  • 20. Southwest Airlines: Strategic Innovation
    Strategy developed of necessity
    Flight plan
    Stewardesses
    Prices
    Created a new need
  • 21. Fostering Organizational Creativity
    Organizational culture
    Manager open to new ideas
    Manager supporting and encouraging
    Transformational leader
    Resources of experimentation
    Collaboration
    Interesting work
    Teamwork can make a boring job interesting
  • 22. Summary/Conclusion
    Creativity is difficult to define
    Different approaches can foster individual creativity
    Creativity varies in the individual and is related to personality
    Creativity in the workplace is necessary
    Managerial skill can foster creativity amongst employees
    Creativity allows for innovation and progress
  • 23. “Creativity is contagious. Pass it on.” — Albert Einstein
    “Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” — George Lois