Creativity

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Presentation created for organizational behavior lecture; topics are theories of creativity, creativity in the individual, and creativity in the workplace.

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  • http://commons.wikimedia.org/wiki/File:Gears_large.jpg
  • Random House Dictionary
  • http://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1071&context=ojwedhttp://www.flickr.com/photos/beebee/756010/ (pic)
  • http://www.flickr.com/photos/7363273@N06/3618224135http://www.flickr.com/photos/sharynmorrow/392401369/in/photostream/
  • http://spacesuityoga.wordpress.com/
  • Research done by Roger Sperryhttp://bama.ua.edu/~st497/pdf/rightorleftbrain.pdfhttp://www.mycollegesandcareers.com/blog/2009/06/right-brain-thinking/
  • http://www.dangerousminds.net/tag/evolutionhttp://www.mycollegesandcareers.com/blog/2009/06/right-brain-thinking/http://laurelines.typepad.com/my_weblog/2008/03/index.html
  • http://www.flickr.com/photos/99174151@N00/2773930416
  • http://www.mycoted.com/Category:Creativity_Techniqueshttp://www.flickr.com/photos/scelera/3066813121/
  • http://ec.europa.eu/education/lifelong-learning-policy/doc/creativity/report/personality.pdfhttp://christmasstockimages.com/free/Stars/slides/blue_star_backdrop.htm
  • http://ec.europa.eu/education/lifelong-learning-policy/doc/creativity/report/personality.pdfhttp://christmasstockimages.com/free/abstract/slides/light_painting.htm
  • http://www.freefoto.com/preview/04-31-9?ffid=04-31-9
  • http://www.freefoto.com/preview/11-03-1?ffid=11-03-1
  • http://creativebits.org/interview/interview_rob_janoff_designer_apple_logo
  • http://www.flickr.com/photos/79337156@N00/754875248
  • http://www.wright.edu/~scott.williams/LeaderLetter/innovation.htmLack of creativity can come from fear of change, a transformational leader can elicit change in the employeeshttp://www.flickr.com/photos/nitot/5237240421/
  • http://www.flickr.com/photos/48248042@N00/455692617/
  • http://www.klaonline.net/photoblog/?p=290
  • Creativity

    1. 1. Creativity<br />Jeep Kulsirimongkol, JobbyKuruppachery, Jennifer Isaacs, and Fei Wu<br />
    2. 2. Agenda<br />Introduction Video<br />Define Creativity<br />Group Activity 1: Pictionary<br />Individual Creativity<br />Self-Analysis 1 & 2<br />Group Activity 2: Charades<br />Individual Creativity (continued)<br />Creativity in the workplace<br />Final Video<br />
    3. 3. What is creativity?<br />
    4. 4. Creativity (n.) the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination<br />
    5. 5. 1950s<br />No definition<br />Ability to create<br />Creating meaningful new forms <br />Originality and imagination<br />Today<br />
    6. 6. Inventive<br />Expressive<br />versus<br />
    7. 7. Theories of Creativity<br />
    8. 8. Right Brain versus Left Brain<br />Left Brain<br />Analytical<br />Rational<br />Sequential<br />Breaks information apart<br />Right Brain<br />Relationships<br />Integrating and <br /> synthesizing information<br />Insights<br />Perspectives<br />Puts information together<br />Managers<br />Social <br />Workers<br />
    9. 9. Torrance Test of Creativity<br />Fluency<br />Originality<br />Flexibility <br />
    10. 10. Pictionary<br /><ul><li>Please form two equal groups at the front of the classroom</li></li></ul><li>Creativity in the individual<br />
    11. 11. Process of Creativity<br />Problem Definition<br />Idea Generation<br />Idea Selection<br />Idea Implementation<br />
    12. 12. To unlock creativity, don’t think that….<br />There is one right answer<br />It isn’t logical<br />You need to follow the rules<br />You should be practical<br />Play is frivolous<br />The idea is outside your expertise<br />You can’t be ambiguous<br />You shouldn’t be foolish<br />You can’t make mistakes<br />You aren’t creative<br />
    13. 13. Self Analysis<br />
    14. 14. Creativity and Personality<br />High exploratory excitability<br />Low harm avoidance (risk-taker)<br />Optimistic<br />Tolerant of uncertainty<br />High persistence<br />High self-directedness<br />Display responsibility<br />Directed to goals<br />Able to utilize resources<br />High cooperativeness<br />Self-accepting<br />Display empathy, tolerance, and integrated consciousness<br />
    15. 15. Highly Creative Individuals<br />Permanently open to personality reorganizations<br />Creativity is intimately related to the sense and meaning of being alive<br />
    16. 16. Video Interlude<br />
    17. 17. Creativity in the workplace<br />
    18. 18. Creativity and Organizational Success<br />
    19. 19. Apple: Product Innovation<br />Touch Phone<br />iPhone, iTouch<br />Created a new need in the client<br />Cult brand<br />Constantly innovating<br />
    20. 20. Southwest Airlines: Strategic Innovation<br />Strategy developed of necessity<br />Flight plan<br />Stewardesses<br />Prices<br />Created a new need<br />
    21. 21. Fostering Organizational Creativity<br />Organizational culture<br />Manager open to new ideas<br />Manager supporting and encouraging<br />Transformational leader<br />Resources of experimentation<br />Collaboration<br />Interesting work<br />Teamwork can make a boring job interesting<br />
    22. 22. Summary/Conclusion<br />Creativity is difficult to define<br />Different approaches can foster individual creativity<br />Creativity varies in the individual and is related to personality<br />Creativity in the workplace is necessary<br />Managerial skill can foster creativity amongst employees<br />Creativity allows for innovation and progress<br />
    23. 23. “Creativity is contagious. Pass it on.” — Albert Einstein<br />“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” — George Lois<br />

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