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Creativity

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Presentation created for organizational behavior lecture; topics are theories of creativity, creativity in the individual, and creativity in the workplace.

Presentation created for organizational behavior lecture; topics are theories of creativity, creativity in the individual, and creativity in the workplace.

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  • http://commons.wikimedia.org/wiki/File:Gears_large.jpg
  • Random House Dictionary
  • http://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1071&context=ojwedhttp://www.flickr.com/photos/beebee/756010/ (pic)
  • http://www.flickr.com/photos/7363273@N06/3618224135http://www.flickr.com/photos/sharynmorrow/392401369/in/photostream/
  • http://spacesuityoga.wordpress.com/
  • Research done by Roger Sperryhttp://bama.ua.edu/~st497/pdf/rightorleftbrain.pdfhttp://www.mycollegesandcareers.com/blog/2009/06/right-brain-thinking/
  • http://www.dangerousminds.net/tag/evolutionhttp://www.mycollegesandcareers.com/blog/2009/06/right-brain-thinking/http://laurelines.typepad.com/my_weblog/2008/03/index.html
  • http://www.flickr.com/photos/99174151@N00/2773930416
  • http://www.mycoted.com/Category:Creativity_Techniqueshttp://www.flickr.com/photos/scelera/3066813121/
  • http://ec.europa.eu/education/lifelong-learning-policy/doc/creativity/report/personality.pdfhttp://christmasstockimages.com/free/Stars/slides/blue_star_backdrop.htm
  • http://ec.europa.eu/education/lifelong-learning-policy/doc/creativity/report/personality.pdfhttp://christmasstockimages.com/free/abstract/slides/light_painting.htm
  • http://www.freefoto.com/preview/04-31-9?ffid=04-31-9
  • http://www.freefoto.com/preview/11-03-1?ffid=11-03-1
  • http://creativebits.org/interview/interview_rob_janoff_designer_apple_logo
  • http://www.flickr.com/photos/79337156@N00/754875248
  • http://www.wright.edu/~scott.williams/LeaderLetter/innovation.htmLack of creativity can come from fear of change, a transformational leader can elicit change in the employeeshttp://www.flickr.com/photos/nitot/5237240421/
  • http://www.flickr.com/photos/48248042@N00/455692617/
  • http://www.klaonline.net/photoblog/?p=290
  • Transcript

    • 1. Creativity
      Jeep Kulsirimongkol, JobbyKuruppachery, Jennifer Isaacs, and Fei Wu
    • 2. Agenda
      Introduction Video
      Define Creativity
      Group Activity 1: Pictionary
      Individual Creativity
      Self-Analysis 1 & 2
      Group Activity 2: Charades
      Individual Creativity (continued)
      Creativity in the workplace
      Final Video
    • 3. What is creativity?
    • 4. Creativity (n.) the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination
    • 5. 1950s
      No definition
      Ability to create
      Creating meaningful new forms
      Originality and imagination
      Today
    • 6. Inventive
      Expressive
      versus
    • 7. Theories of Creativity
    • 8. Right Brain versus Left Brain
      Left Brain
      Analytical
      Rational
      Sequential
      Breaks information apart
      Right Brain
      Relationships
      Integrating and
      synthesizing information
      Insights
      Perspectives
      Puts information together
      Managers
      Social
      Workers
    • 9. Torrance Test of Creativity
      Fluency
      Originality
      Flexibility
    • 10. Pictionary
      • Please form two equal groups at the front of the classroom
    • Creativity in the individual
    • 11. Process of Creativity
      Problem Definition
      Idea Generation
      Idea Selection
      Idea Implementation
    • 12. To unlock creativity, don’t think that….
      There is one right answer
      It isn’t logical
      You need to follow the rules
      You should be practical
      Play is frivolous
      The idea is outside your expertise
      You can’t be ambiguous
      You shouldn’t be foolish
      You can’t make mistakes
      You aren’t creative
    • 13. Self Analysis
    • 14. Creativity and Personality
      High exploratory excitability
      Low harm avoidance (risk-taker)
      Optimistic
      Tolerant of uncertainty
      High persistence
      High self-directedness
      Display responsibility
      Directed to goals
      Able to utilize resources
      High cooperativeness
      Self-accepting
      Display empathy, tolerance, and integrated consciousness
    • 15. Highly Creative Individuals
      Permanently open to personality reorganizations
      Creativity is intimately related to the sense and meaning of being alive
    • 16. Video Interlude
    • 17. Creativity in the workplace
    • 18. Creativity and Organizational Success
    • 19. Apple: Product Innovation
      Touch Phone
      iPhone, iTouch
      Created a new need in the client
      Cult brand
      Constantly innovating
    • 20. Southwest Airlines: Strategic Innovation
      Strategy developed of necessity
      Flight plan
      Stewardesses
      Prices
      Created a new need
    • 21. Fostering Organizational Creativity
      Organizational culture
      Manager open to new ideas
      Manager supporting and encouraging
      Transformational leader
      Resources of experimentation
      Collaboration
      Interesting work
      Teamwork can make a boring job interesting
    • 22. Summary/Conclusion
      Creativity is difficult to define
      Different approaches can foster individual creativity
      Creativity varies in the individual and is related to personality
      Creativity in the workplace is necessary
      Managerial skill can foster creativity amongst employees
      Creativity allows for innovation and progress
    • 23. “Creativity is contagious. Pass it on.” — Albert Einstein
      “Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” — George Lois