Social media to enhance your profile
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  • Poll: Are you a Linkedin user?\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTM0NDQxODIxMQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Poll: Are you on Facebook?\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTY4NzE5MDEyMgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Poll: Do you use Twitter?\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MzEyMTQ0Njc1If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Instagram& Flickr
  • I created a Twitter account about a year before I actually started using it, because I just didn’t see the value in it. Then a funny thing happened. I attended the ASTD International Conference in 2010. I heard all this talk about Tweeting during the conference and I felt like I was missing out on some private joke or conversation. Turns out it wasn’t private at all, but very public! I talked to other people around me to ask how it all worked. How do I see these tweets and conversations? I learned to search for tweets (or posts) about the conference by using a specific code (or hashtag) that was commonly used in all the tweets. I searched for all tweets using that hashtag and BAM! – there were posts about the conference – people were posting comments about the key note speaker. It was overwhelming at first – trying to keep up – the posts kept coming through 20 at a time. I mostly just watched the posts for awhile. Someone referred to that as Twatching! LOL Eventually, I tried it – I made my first tweet – I basically just said I was new to twitter – so bare with me, but used the hashtag for the conference. Wow! I couldn’t believe it – I felt loved! People responded with great support and welcoming messages. Tweeters are friendly! Suddenly, the conference content and session became much more engaging and richer. I gained additional thoughts, opinions, and resources on the topics. I gained more followers and started following more like minded people. At this year’s conference, I can’t tell you how many people I met face to face for the first time said they felt they already knew me thanks to Social Media. I do feel I have made great professional and even personal relationships with people I have never even met face to face. One such person was one of the pioneers of Social Media at ASTD. He was slated to be president of the Cascadia Chapter for 2012 and died suddenly in late 2011 – Terrence Wing. I never met him, but mourned for him and still miss his presence on Social Media. And, of course – how did I learn of his passing – on Twitter! I learn of many breaking news items on Facebook or Twitter – usually Facebook. Good example – I might first hear of breaking news on Facebook – like when a celebrity passes away. For example, when I heard that Whitney Houston passed away on Facebook. I then went to Twitter and searched #Whitney and saw all the comments. When you search a hashtag, you see all tweets using that code, not just those from those you follow.
  • Show example of Tweet Chat
  • This will be redundant if I have just shown Tweetchat.
  • You’ve all heard, it’s not what you know, it’s who you know. While I believe you also need the skills, who you know is more critical today than ever before. According to a poll done by JumpStartSocialMedia.com 75% of hiring managers are using LinkedIn to research job candidates. LinkedIn is not the only social media website that hiring managers are using though. It seems that 48% are using Facebook and 26% are using Twitter. Although, I see Facebook and Twitter as more of a way of checking the potential candidate’s personality and to see if there are any undesirable behaviors or posts. So, keep ALL of your Social presence respectable!Use example of Learning Delivery Method definitions.
  • Provide incentives for your Twitter followers. Show you are a thought leader . Give them reason to follow.Follow others who prove to be great resources in the workplace learning profession (or in other areas of interest). Join a conversation:This one is also a no-brainer, yet seldom executed. Also, it’s a very effective way to deepen the connection with existing followers and generate additional high-quality followers.How?Answer a question your follower asked… brilliantly.Participate in a topic your followers are engaged in.Tap into your audience’s potential by asking question
  • There is a sample Marketing Planner template in your handouts.
  • Refer to Worksheet in handout
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/LTEyNDUzMjkyMDYIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.

Transcript

  • 1. Embracing SocialMedia to EnhanceYour Professional FootprintJennifer Tomarchio, CPLP National Advisor for Chapters Sunshine Area 1
  • 2. Poll: Are you a Linkedin user?
  • 3. Poll: Are you on Facebook?
  • 4. Poll: Do you use Twitter?
  • 5. Social Media Revolutionhttp://youtu.be/0eUeL3n7fDs 5
  • 6. Tweet #ASTDSCC• During this collaborative session, please feel free to Tweet your – Ideas / Tips / Discoveries / Ah Ha! Moments• Everyone benefits!• Hashtags: #ASTDSCC #ASTD #ASTDChapters• Mentions: @ASTDSCC @jenni694 6
  • 7. Today’s Purpose• Realize a greater networking profile through the use of various social media channels.• Expand your learning and marketing potential by leveraging social media.• Encourage the use of a backchannel in your presentation design to engage learners and distribute your message beyond the physical room. 7
  • 8. When to Use What I eat ice cream Here’s an ice cream recipe I “like” ice cream Cool pictures of my ice cream I hang out with people who like ice cream I write (blog) about ice cream This is where I eat ice cream I recommend my favorite Watch me eat Places to buy and eat ice cream ice cream I’m skilled at eating I am listening to “We all scream ice cream for ice cream” 8
  • 9. So What? / Why Tweet?• Get tips and ideas• Share ideas / opinions / ideas• Follow backchannels for richer content, collaboration, and additional resources• Attend live Tweet chats on topics of interest• It’s a learning tool! 9
  • 10. Getting Started• Set up your account – recognizable name• Brand yourself – 1 line “bio” – Website address – Actual location – Use a picture…Don’t be an Egg Head!• Find people to follow 10
  • 11. Tools / Apps HootSuite TweetDeck TweetChat.com – to follow hashtag during live chats 11
  • 12. LinkedIn – Today’s Resume• Create your profile / resume – Add websites – Upload contacts – Get recommendations – Use to create discussion, job board, etc. – Get answers to today’s professional challengesASTD National
  • 13. Facebook• Create your business “fan” page – Send messages directly to your fans – YouTube video box, content info, photos, blog – Post photos from events – Send “invites” – Upload notes (press releases)ASTD National Fan PageASTD CPLP Group
  • 14. Blogging• Publish ideas or discussion – Write regularly• Most often linked to website Misadventures in Learning Blog http://www.sharethebottle.com/
  • 15. YouTube• “How To” Videos• Promote events / products / services – South Florida Membership• Record Testimonials – Sponsors 16
  • 16. Grow a Great Following1. Look for people you already know2. Display Tweets on your web page3. Offer something to followers / WIIFM4. Join a “conversation”5. Integrate your social networks6. Add Social Media links in email signature 17
  • 17. For More Info7 Twitter Strategies for Growinga Great Followinghttp://t.co/awf0hDEa5 Tips to Build a Powerful Network:http://t.co/B8vvg609 18
  • 18. Marketing Planner• Blog 1 – 2x month• Twitter posts – increase frequency as event approaches• Linkedin – start discussions related to topic / follow up afterward• Facebook – Post events / invites – Post Youtube videos to promote – Follow up with event photos 19 – Media releases
  • 19. Twitter Session Prep Worksheet• Get a moderator – Speaker & moderator Twitter usernames• Links to blogs and websites• Hashtags to follow• Set up tweets to post during session 20
  • 20. Check the Backchannel
  • 21. Jennifer Tomarchio, CPLP jennifer.tomarchio@firstdata.com Mobile: 954-461-5724 @jenni694 Thank You!