The Social Media ProfessionalJennifer TexadaDepartment of Integrated Media
The Google Game
The Goal
Your Online Identity      • Create content      • Share information      • Provide commentary
Creating Content - Blog
Creating Content - Blog
Creating Content - Tumblr
Creating Content - Twitter
Creating Content - Twitter
Creating Content - YouTube
Creating Content - Slideshare
Creating Content - Flickr
Share Information – LinkedIn
Share Information – LinkedIn
Share Information – LinkedIn
Share Information – Facebook
Provide Commentary- Quora
Building your network• Join appropriate LinkedIn groups and participate• Build your Twitter network, and participate in th...
Building your network           • Who is your network?           • Where are they?           • Do they know you?
The Policy and You•   1.0 Core Values•   2.0 Patient Confidentiality•   3.0 Personal Participation in Social Networks•   4...
The Policy and You3.1 Workforce Members should not use institutionalresources for personal participation in Social Network...
The Policy and You3.2 In general, when participating in Social Networks,Workforce Members should:A. Consider the message t...
The Policy and You3.3 On personal accounts, Workforce Members should make itclear that they are speaking for themselves an...
The Policy and You3.4 Online threats of violence against the institution and/or itsWorkforce Members should be reported to...
Questions?
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The Social Media Professional

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The presentation for a training session I facilitate about using social media to support your online professional reputation.

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  • If you are in this class you should have established social media accounts, and be prep
  • Play a google game Names of people you might not know, tell me who they are and what their expertise lies in Kami Huyse, Ed Schipul, Bryan Person, Lee Aase, Shel Holtz, Drew Olanoff, Mari Smith, Barbara Summers, Thomas BurkeOnce we are done with this.
  • Have everyone talk about their identity, their personal brand. 3-4 words that describe the attributes you intend to express. Make this your roadmap.
  • Big guns
  • Big guns
  • Tweets, retweets, photos, links. Share the things that are interesting to you. Check to make sure everyone is clear on all aspects of twitter posting.
  • Big guns
  • http://youtu.be/6B9lIizKkPA – Producing video content does not have to be difficult. Doing it on behalf of your organization is different than doing it for your career.
  • Building your network is not an Who are your real life networks start there. Stop to work on your network
  • Mention map, Touch Graph, KloutExercise, Measure your klout, or build your mention map this is your benchmark
  • The Social Media Professional

    1. 1. The Social Media ProfessionalJennifer TexadaDepartment of Integrated Media
    2. 2. The Google Game
    3. 3. The Goal
    4. 4. Your Online Identity • Create content • Share information • Provide commentary
    5. 5. Creating Content - Blog
    6. 6. Creating Content - Blog
    7. 7. Creating Content - Tumblr
    8. 8. Creating Content - Twitter
    9. 9. Creating Content - Twitter
    10. 10. Creating Content - YouTube
    11. 11. Creating Content - Slideshare
    12. 12. Creating Content - Flickr
    13. 13. Share Information – LinkedIn
    14. 14. Share Information – LinkedIn
    15. 15. Share Information – LinkedIn
    16. 16. Share Information – Facebook
    17. 17. Provide Commentary- Quora
    18. 18. Building your network• Join appropriate LinkedIn groups and participate• Build your Twitter network, and participate in the conversations• Read blogs and make comments when appropriate• Reach out to social networking contacts and find opportunities to meet in person
    19. 19. Building your network • Who is your network? • Where are they? • Do they know you?
    20. 20. The Policy and You• 1.0 Core Values• 2.0 Patient Confidentiality• 3.0 Personal Participation in Social Networks• 4.0 Social Media Monitoring• 5.0 Social Media on Behalf of MD Anderson• 6.0 Additional Guidance
    21. 21. The Policy and You3.1 Workforce Members should not use institutionalresources for personal participation in Social Networksif such use/participation interferes with jobresponsibilities/performance or results in direct cost(s)to the institution.Note: Managers who believe that an individual’s useof/participation in Social Networks is interfering withhis/her job responsibilities should consult the HumanResources Division to initiate the performancemanagement process.
    22. 22. The Policy and You3.2 In general, when participating in Social Networks,Workforce Members should:A. Consider the message they are sending to others when others see you on the Internet during work hours.B. Clearly communicate to customers if you are viewing and or participating on an Internet site or mobile application as part of your job responsibilities so that customers understand your intent.
    23. 23. The Policy and You3.3 On personal accounts, Workforce Members should make itclear that they are speaking for themselves and not on behalf ofMD Anderson. To that end,A. Consider including a disclaimer in a personal account profile, such as: “The views expressed here are my own and do not reflect the views of my employer.”B. Use a personal email address for the personal account, rather than an MD Anderson or institutionally issued email address.C. If/when sharing information about MD Anderson, Workforce Members should identify their role(s) with the institution (e.g., physician, research scientist, nurse, employee).Continue to adhere to MD Anderson’s Core Values and high standards for interaction with customers, including each other (e.g., coworkers, managers, supervisors, subordinates).
    24. 24. The Policy and You3.4 Online threats of violence against the institution and/or itsWorkforce Members should be reported to The University ofTexas Police Department, 713-792-2890, or MD Anderson’s2-STOP team at 713-792-STOP (7867).3.5 The institution recommends that Workforce Members:A. Not accept “friend” (or similar) requests from patients, caregivers or vendors via your personal accounts.B. For additional guidance with respect to this recommendation, please contact the Communications Office.
    25. 25. Questions?

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