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Web 2.0 Secrets: Engage Target Audiences with Social Media

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Jennifer Texada
Jennifer Texada

Presented at Houston Interactive Marketing Association IS Conference in October 2008

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How to Go Web 2.0 Secrets from the front lines
Secret #1 Identify your Target
Identify your Target Where is M.D. Anderson?
Identify your Target
Identify your Target #7 “What is Cancer”
Identify your Target ,[object Object],[object Object],[object Object],Why are you considering social media to communicate?
Identify your Target ,[object Object],[object Object],[object Object],M. D. Anderson’s phase 1 strategic goals for social media program development
Secret # 2 Choose Your Weapons
Choose your Weapons M. D. Anderson choose only a handful of sites to develop in our original plan
Choose your Weapons ,[object Object],[object Object],Things to consider
Choose your Weapons Who is talking about you and where are they doing so?
Choose your Weapons Your analytics may also give you clues… monitor traffic sources & click paths
Choose your Weapons Paid and Freemium tools are available online to monitor the converstion
Getting Approval Secret # 3
Getting Approval ,[object Object],[object Object],[object Object],[object Object],[object Object],Reasons why social media is NOT for us
Getting Approval ,[object Object],[object Object],[object Object],Facilitate or outsource new media / digital communications training sessions
Getting Approval Demonstrate how your industry and competitors are using social media
[object Object],[object Object],[object Object],[object Object],Getting Approval Presenting social media projects for approval
Secret # 4 Assemble your Army
Your Army ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The M. D. Anderson Social Media Team includes:
Your Army ,[object Object],[object Object],[object Object],Social media is collaborative development of your internal community is key
[object Object],[object Object],[object Object],[object Object],External Communication | Internal Communications | HR & Recruiting | Patient Education | Faculty Education | Marketing | Internet Services | Physician Relations | Public Education | Publications & Creative | Research Med Library | Faculty Development | Clinical Research … Your Army Rely on your social media allies and early adopters to help with…
Your Army Web 2.0 Discussion Group An internal lunch & learn group for people who want to learn more about social media and discuss possible web 2.0 projects. The group was open to anyone, meets twice a month and further discussion happens in our private Facebook group
Secret # 5 Engage the Target
Engage the Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Once you have the plan in place begin development of your communities
Engage the Target
Engage the Target
Engage the Target
Engage the Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],M. D. Anderson current social media presence
THANK > Jennifer Texada E-mail [email_address] Twitter www.twitter.com/jenntex My Blog - How to Go Web 2.0 http://jennifersreport.blogspot.com/

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