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Rim ceo   presentation
 

Rim ceo presentation

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    Rim ceo   presentation Rim ceo presentation Presentation Transcript

    • Introduction
    • RIMs CEO Change
    • IntroductionJennifer KraneJasleen SainiJamie Watson Jorge Cruz
    • Marketing1. Attention grabber2. Admit to flaws3. Make and stick to clear plan4. Get back to business5. Get personality
    • Business• Business will become better as a whole• Blackberry 10 – late 2012• “…we believe in our own strengths…”• Plans to pick up business
    • Pros• Good move to change CEO’s• New CEO means new vision• RIM has opportunity to recapture fans
    • Pros• Employees happy about change• New CEO is more people friendly• Has promised better performance
    • Cons• Loss of market share• Competition• Loss of global smartphone market• Slow operating system
    • Videohttp://www.globalnational.com/pages/story.asp x?id=6442565431
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