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Utilizing Social Media for Acquisition & Retention
 

Utilizing Social Media for Acquisition & Retention

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How can you use Community building and Social to earn and keep customers without paying a ton of money. My presentation at Searchlove Boston.

How can you use Community building and Social to earn and keep customers without paying a ton of money. My presentation at Searchlove Boston.

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  • At SEOmoz each touch with a customer costs $6 (should find out how they broke that down)What if you could cut that in half by answering questions even faster via Social Media?You can train your customers to use socialYou'll need a dedicated person
  • The first step to a good retention program via social is to make sure anyone managing that social channel is empowered to make decisions quicklyOr there must be a quick escalation pathExamples: This will ensure that questions get responded to quickly

Utilizing Social Media for Acquisition & Retention Utilizing Social Media for Acquisition & Retention Presentation Transcript