Using Social AnalyticsFor TestingBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
You’ve gathered all the data.
You’ve convinced your boss.
Happy Dance
But, how can you actually use the data?
Hmmm…??
Use it to test, of course!Answer these questions…
What’s the best time of day to _______?
Tweet@jennita #ID2013
Post on Facebook@jennita #ID2013Notice a trend?
Post on Facebook@jennita #ID2013
Publish a Blog Post@jennita #ID2013
Publish a Blog Post@jennita #ID2013Same 24 hour time period
Publish a Blog Post@jennita #ID2013
What content gets shared most?
@jennita #ID2013
Facebook@jennita #ID2013We post morelinks…But Photos havebetter engagement!
Twitter@jennita #ID2013
@jennita #ID2013Content w/ themost reach
@jennita #ID2013Content w/ themost reachGoogle+
Who are *my* influencers?
Google+ Ripples@jennita #ID2013
TrueSocialMetrics@jennita #ID2013
SocialEngage@jennita #ID2013
How about those negatives?
Followerwonk@jennita #ID2013
Followerwonk@jennita #ID2013
Facebook@jennita #ID2013What happenedthere?
Don’t stop here.
Don’t stop here.
Don’t stop here.
Use your own data.
Test.Make Social work for you.
Jennifer Sable LopezDirector of Community at SEOmoz@jennitajen@seomoz.orgThank You
Using Social Analytics  For Testing
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Using Social Analytics For Testing

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Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.

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Using Social Analytics For Testing

  1. 1. Using Social AnalyticsFor TestingBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
  2. 2. You’ve gathered all the data.
  3. 3. You’ve convinced your boss.
  4. 4. Happy Dance
  5. 5. But, how can you actually use the data?
  6. 6. Hmmm…??
  7. 7. Use it to test, of course!Answer these questions…
  8. 8. What’s the best time of day to _______?
  9. 9. Tweet@jennita #ID2013
  10. 10. Post on Facebook@jennita #ID2013Notice a trend?
  11. 11. Post on Facebook@jennita #ID2013
  12. 12. Publish a Blog Post@jennita #ID2013
  13. 13. Publish a Blog Post@jennita #ID2013Same 24 hour time period
  14. 14. Publish a Blog Post@jennita #ID2013
  15. 15. What content gets shared most?
  16. 16. @jennita #ID2013
  17. 17. Facebook@jennita #ID2013We post morelinks…But Photos havebetter engagement!
  18. 18. Twitter@jennita #ID2013
  19. 19. @jennita #ID2013Content w/ themost reach
  20. 20. @jennita #ID2013Content w/ themost reachGoogle+
  21. 21. Who are *my* influencers?
  22. 22. Google+ Ripples@jennita #ID2013
  23. 23. TrueSocialMetrics@jennita #ID2013
  24. 24. SocialEngage@jennita #ID2013
  25. 25. How about those negatives?
  26. 26. Followerwonk@jennita #ID2013
  27. 27. Followerwonk@jennita #ID2013
  28. 28. Facebook@jennita #ID2013What happenedthere?
  29. 29. Don’t stop here.
  30. 30. Don’t stop here.
  31. 31. Don’t stop here.
  32. 32. Use your own data.
  33. 33. Test.Make Social work for you.
  34. 34. Jennifer Sable LopezDirector of Community at SEOmoz@jennitajen@seomoz.orgThank You
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