Using Social Analytics  For Testing
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Using Social Analytics For Testing

on

  • 10,279 views

Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.

Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.

Statistics

Views

Total Views
10,279
Views on SlideShare
3,506
Embed Views
6,773

Actions

Likes
6
Downloads
26
Comments
0

87 Embeds 6,773

http://moz.com 5712
http://feeds.feedburner.com 456
http://www.newsblur.com 60
http://lookingfornoble.com 50
http://blogging.collected.info 36
http://wanttoknowhow.wordpress.com 34
https://twitter.com 29
http://newsblur.com 28
http://www.webdesignseobournemouth.co.uk 26
http://anispo.com 23
http://communicationmkonline.collected.info 22
http://internetmarketing.collected.info 16
http://webyield.net 16
http://www.webyield.net 16
http://buildgreatbacklinks.designedforsuccess.org 14
http://flavors.me 13
http://www.serifwebresources.com 11
http://www.maplecreation.com 11
http://www.fedeblanco.com 10
http://mindgamemarketing.com 10
https://www.rebelmouse.com 9
http://pricestech.com 9
http://feedproxy.google.com 9
http://localhost 8
http://www.twylah.com 8
http://blogbrainz.collected.info 5
http://google-seo24by7.blogspot.com 5
http://translate.googleusercontent.com 5
http://webcache.googleusercontent.com 5
http://www.frans.co.id 5
http://jeffreypallen.com 4
http://109.74.196.52 4
http://datascapes.ca 4
http://www.infobiz.cc 4
http://digg.com 4
http://jwcey.com 4
http://clixto7.com 4
http://yoleoreader.com 4
http://plus.url.google.com 4
http://www.365online.nu 4
http://marketingmarketing.collected.info 4
http://stagewww.moz.com 3
http://durantbackpack.com 3
http://www.datascapes.ca 3
http://spotlightideas.co.uk 3
http://vip.bottlenose.com 2
http://onlinemarketingnews.org 2
http://seo.gather.com 2
http://de.flavors.me 2
http://www.sandiyasolutions.com 2
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Using Social Analytics For Testing Presentation Transcript

  • 1. Using Social AnalyticsFor TestingBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
  • 2. You’ve gathered all the data.
  • 3. You’ve convinced your boss.
  • 4. Happy Dance
  • 5. But, how can you actually use the data?
  • 6. Hmmm…??
  • 7. Use it to test, of course!Answer these questions…
  • 8. What’s the best time of day to _______?
  • 9. Tweet@jennita #ID2013
  • 10. Post on Facebook@jennita #ID2013Notice a trend?
  • 11. Post on Facebook@jennita #ID2013
  • 12. Publish a Blog Post@jennita #ID2013
  • 13. Publish a Blog Post@jennita #ID2013Same 24 hour time period
  • 14. Publish a Blog Post@jennita #ID2013
  • 15. What content gets shared most?
  • 16. @jennita #ID2013
  • 17. Facebook@jennita #ID2013We post morelinks…But Photos havebetter engagement!
  • 18. Twitter@jennita #ID2013
  • 19. @jennita #ID2013Content w/ themost reach
  • 20. @jennita #ID2013Content w/ themost reachGoogle+
  • 21. Who are *my* influencers?
  • 22. Google+ Ripples@jennita #ID2013
  • 23. TrueSocialMetrics@jennita #ID2013
  • 24. SocialEngage@jennita #ID2013
  • 25. How about those negatives?
  • 26. Followerwonk@jennita #ID2013
  • 27. Followerwonk@jennita #ID2013
  • 28. Facebook@jennita #ID2013What happenedthere?
  • 29. Don’t stop here.
  • 30. Don’t stop here.
  • 31. Don’t stop here.
  • 32. Use your own data.
  • 33. Test.Make Social work for you.
  • 34. Jennifer Sable LopezDirector of Community at SEOmoz@jennitajen@seomoz.orgThank You