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Using Social Analytics For Testing

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Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.

Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.

Published in: Technology, Business

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  • 1. Using Social AnalyticsFor TestingBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
  • 2. You’ve gathered all the data.
  • 3. You’ve convinced your boss.
  • 4. Happy Dance
  • 5. But, how can you actually use the data?
  • 6. Hmmm…??
  • 7. Use it to test, of course!Answer these questions…
  • 8. What’s the best time of day to _______?
  • 9. Tweet@jennita #ID2013
  • 10. Post on Facebook@jennita #ID2013Notice a trend?
  • 11. Post on Facebook@jennita #ID2013
  • 12. Publish a Blog Post@jennita #ID2013
  • 13. Publish a Blog Post@jennita #ID2013Same 24 hour time period
  • 14. Publish a Blog Post@jennita #ID2013
  • 15. What content gets shared most?
  • 16. @jennita #ID2013
  • 17. Facebook@jennita #ID2013We post morelinks…But Photos havebetter engagement!
  • 18. Twitter@jennita #ID2013
  • 19. @jennita #ID2013Content w/ themost reach
  • 20. @jennita #ID2013Content w/ themost reachGoogle+
  • 21. Who are *my* influencers?
  • 22. Google+ Ripples@jennita #ID2013
  • 23. TrueSocialMetrics@jennita #ID2013
  • 24. SocialEngage@jennita #ID2013
  • 25. How about those negatives?
  • 26. Followerwonk@jennita #ID2013
  • 27. Followerwonk@jennita #ID2013
  • 28. Facebook@jennita #ID2013What happenedthere?
  • 29. Don’t stop here.
  • 30. Don’t stop here.
  • 31. Don’t stop here.
  • 32. Use your own data.
  • 33. Test.Make Social work for you.
  • 34. Jennifer Sable LopezDirector of Community at SEOmoz@jennitajen@seomoz.orgThank You