Using Social Analytics  For Testing
Upcoming SlideShare
Loading in...5
×
 

Using Social Analytics For Testing

on

  • 9,922 views

Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.

Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.

Statistics

Views

Total Views
9,922
Views on SlideShare
3,195
Embed Views
6,727

Actions

Likes
6
Downloads
25
Comments
0

87 Embeds 6,727

http://moz.com 5668
http://feeds.feedburner.com 456
http://www.newsblur.com 59
http://lookingfornoble.com 50
http://blogging.collected.info 36
http://wanttoknowhow.wordpress.com 34
https://twitter.com 29
http://newsblur.com 28
http://www.webdesignseobournemouth.co.uk 26
http://anispo.com 23
http://communicationmkonline.collected.info 22
http://internetmarketing.collected.info 16
http://webyield.net 16
http://www.webyield.net 16
http://buildgreatbacklinks.designedforsuccess.org 14
http://flavors.me 13
http://www.serifwebresources.com 11
http://www.maplecreation.com 11
http://www.fedeblanco.com 10
http://mindgamemarketing.com 10
https://www.rebelmouse.com 9
http://pricestech.com 9
http://feedproxy.google.com 9
http://localhost 8
http://www.twylah.com 8
http://blogbrainz.collected.info 5
http://google-seo24by7.blogspot.com 5
http://translate.googleusercontent.com 5
http://webcache.googleusercontent.com 5
http://www.frans.co.id 5
http://jeffreypallen.com 4
http://109.74.196.52 4
http://datascapes.ca 4
http://www.infobiz.cc 4
http://digg.com 4
http://jwcey.com 4
http://clixto7.com 4
http://yoleoreader.com 4
http://plus.url.google.com 4
http://www.365online.nu 4
http://marketingmarketing.collected.info 4
http://stagewww.moz.com 3
http://durantbackpack.com 3
http://www.datascapes.ca 3
http://spotlightideas.co.uk 3
http://vip.bottlenose.com 2
http://onlinemarketingnews.org 2
http://seo.gather.com 2
http://de.flavors.me 2
http://www.sandiyasolutions.com 2
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Using Social Analytics  For Testing Using Social Analytics For Testing Presentation Transcript

    • Using Social AnalyticsFor TestingBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
    • You’ve gathered all the data.
    • You’ve convinced your boss.
    • Happy Dance
    • But, how can you actually use the data?
    • Hmmm…??
    • Use it to test, of course!Answer these questions…
    • What’s the best time of day to _______?
    • Tweet@jennita #ID2013
    • Post on Facebook@jennita #ID2013Notice a trend?
    • Post on Facebook@jennita #ID2013
    • Publish a Blog Post@jennita #ID2013
    • Publish a Blog Post@jennita #ID2013Same 24 hour time period
    • Publish a Blog Post@jennita #ID2013
    • What content gets shared most?
    • @jennita #ID2013
    • Facebook@jennita #ID2013We post morelinks…But Photos havebetter engagement!
    • Twitter@jennita #ID2013
    • @jennita #ID2013Content w/ themost reach
    • @jennita #ID2013Content w/ themost reachGoogle+
    • Who are *my* influencers?
    • Google+ Ripples@jennita #ID2013
    • TrueSocialMetrics@jennita #ID2013
    • SocialEngage@jennita #ID2013
    • How about those negatives?
    • Followerwonk@jennita #ID2013
    • Followerwonk@jennita #ID2013
    • Facebook@jennita #ID2013What happenedthere?
    • Don’t stop here.
    • Don’t stop here.
    • Don’t stop here.
    • Use your own data.
    • Test.Make Social work for you.
    • Jennifer Sable LopezDirector of Community at SEOmoz@jennitajen@seomoz.orgThank You