Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX
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Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX

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So you've started building your audience, now how do you grow and expand into a dedicated and passionate community?

So you've started building your audience, now how do you grow and expand into a dedicated and passionate community?

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Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX Presentation Transcript

  • Transforming Your Visitors Into ADedicated and PassionateCommunity Jennifer Sable Lopez Director of Community SEOmoz @jennita
  • Moz Then and Now…
  • A Peek Into the Past@jennita #BlueGlassX
  • Lots of Blog posts…Not a lot ofconversation@jennita #BlueGlassX
  • RSS Feed Circa 2008 Not bad, dude!@jennita #BlueGlassX
  • Social Stats – November 2009 ~800 “fans” ~4,000 Followers We hadn’t claimed our URL!@jennita #BlueGlassX
  • Blog Traffic – January 2010 394,000 Pageviews!!!@jennita #BlueGlassX
  • Who Managed the Community?@jennita #BlueGlassX
  • Let’s Look at Today
  • A Post From November 2012@jennita #BlueGlassX
  • Blog Traffic – October 2012@jennita #BlueGlassX
  • PRO Q&A Forum – October 2012@jennita #BlueGlassX
  • Twitter – 177,106 Followers@jennita #BlueGlassX
  • Facebook – 75,674 Likes@jennita #BlueGlassX
  • Google+ - 25,604 Circles@jennita #BlueGlassX
  • Who Manages It All Now?@jennita #BlueGlassX
  • Numbers shmumbers How Do You Do It?
  • Focus + Consistency = #Win 2009 = ~4000 followers@jennita #BlueGlassX
  • Encourage Engagement@jennita #BlueGlassX
  • Increase Engagement Through Email@jennita #BlueGlassX
  • *YOU* Have to Engage As Well@jennita #BlueGlassX
  • Even on *Their* Sites http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/@jennita #BlueGlassX
  • Be a part of the community@jennita #BlueGlassX
  • Follow the Same Code@jennita #BlueGlassX
  • Promote The Community@jennita #BlueGlassX
  • Let Them Easily Find Each Other@jennita #BlueGlassX
  • Have Them Compete@jennita #BlueGlassX
  • … And Earn Stuff@jennita #BlueGlassX
  • Have a Plan@jennita #BlueGlassX
  • Stick To Your Rules Bla bla bla? Use it as a guide.@jennita #BlueGlassX
  • Stick To Your Rules On FacebookIn Blog In Q&A ForumComments@jennita #BlueGlassX
  • The Little Stuff Counts@jennita #BlueGlassX
  • Take it Offline@jennita #BlueGlassX
  • IRL FTW!!@jennita #BlueGlassX
  • Have a Personality Don’t be a robot, yo.@jennita #BlueGlassX
  • On All Channels@jennita #BlueGlassX
  • It’s a Team Sport@jennita #BlueGlassX
  • #WIN
  • What’s the point?
  • Plus, You Want This…@jennita #BlueGlassX
  • A Little of That…@jennita #BlueGlassX
  • But *Not* This… Community = Emotion @jennita #BlueGlassX
  • Don’t Just Take My Word For it (or anyone elses)
  • Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita