Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX

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So you've started building your audience, now how do you grow and expand into a dedicated and passionate community?

So you've started building your audience, now how do you grow and expand into a dedicated and passionate community?

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  • 1. Transforming Your Visitors Into ADedicated and PassionateCommunity Jennifer Sable Lopez Director of Community SEOmoz @jennita
  • 2. Moz Then and Now…
  • 3. A Peek Into the Past@jennita #BlueGlassX
  • 4. Lots of Blog posts…Not a lot ofconversation@jennita #BlueGlassX
  • 5. RSS Feed Circa 2008 Not bad, dude!@jennita #BlueGlassX
  • 6. Social Stats – November 2009 ~800 “fans” ~4,000 Followers We hadn’t claimed our URL!@jennita #BlueGlassX
  • 7. Blog Traffic – January 2010 394,000 Pageviews!!!@jennita #BlueGlassX
  • 8. Who Managed the Community?@jennita #BlueGlassX
  • 9. Let’s Look at Today
  • 10. A Post From November 2012@jennita #BlueGlassX
  • 11. Blog Traffic – October 2012@jennita #BlueGlassX
  • 12. PRO Q&A Forum – October 2012@jennita #BlueGlassX
  • 13. Twitter – 177,106 Followers@jennita #BlueGlassX
  • 14. Facebook – 75,674 Likes@jennita #BlueGlassX
  • 15. Google+ - 25,604 Circles@jennita #BlueGlassX
  • 16. Who Manages It All Now?@jennita #BlueGlassX
  • 17. Numbers shmumbers How Do You Do It?
  • 18. Focus + Consistency = #Win 2009 = ~4000 followers@jennita #BlueGlassX
  • 19. Encourage Engagement@jennita #BlueGlassX
  • 20. Increase Engagement Through Email@jennita #BlueGlassX
  • 21. *YOU* Have to Engage As Well@jennita #BlueGlassX
  • 22. Even on *Their* Sites http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/@jennita #BlueGlassX
  • 23. Be a part of the community@jennita #BlueGlassX
  • 24. Follow the Same Code@jennita #BlueGlassX
  • 25. Promote The Community@jennita #BlueGlassX
  • 26. Let Them Easily Find Each Other@jennita #BlueGlassX
  • 27. Have Them Compete@jennita #BlueGlassX
  • 28. … And Earn Stuff@jennita #BlueGlassX
  • 29. Have a Plan@jennita #BlueGlassX
  • 30. Stick To Your Rules Bla bla bla? Use it as a guide.@jennita #BlueGlassX
  • 31. Stick To Your Rules On FacebookIn Blog In Q&A ForumComments@jennita #BlueGlassX
  • 32. The Little Stuff Counts@jennita #BlueGlassX
  • 33. Take it Offline@jennita #BlueGlassX
  • 34. IRL FTW!!@jennita #BlueGlassX
  • 35. Have a Personality Don’t be a robot, yo.@jennita #BlueGlassX
  • 36. On All Channels@jennita #BlueGlassX
  • 37. It’s a Team Sport@jennita #BlueGlassX
  • 38. #WIN
  • 39. What’s the point?
  • 40. Plus, You Want This…@jennita #BlueGlassX
  • 41. A Little of That…@jennita #BlueGlassX
  • 42. But *Not* This… Community = Emotion @jennita #BlueGlassX
  • 43. Don’t Just Take My Word For it (or anyone elses)
  • 44. Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita