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The Social Mind vs The SEO Mind
 

The Social Mind vs The SEO Mind

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    The Social Mind vs The SEO Mind The Social Mind vs The SEO Mind Presentation Transcript

    • The SEO Mind vs. The Social Mind
      Jen Sable Lopez, Community Manager, SEOmoz
      June 2011; SMX Advanced, Seattle
    • @jennita #SMX
      Tweets Help Rankings Eh?
    • @jennita #SMX
      Yeppers.
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
    • Social Signals are Likely to Be Directly Influential
      Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
    • @jennita #SMX
      Results From My Social Circle
      More Qualified Results
      =
      More
      Qualified
      Traffic
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • Bigger Social Network +
      More Social Sharing
      =
      More Search Traffic & Better Rankings
    • @jennita #SMX
      The SEO Mind
      I <3 Keywords & Links
    • @jennita #SMX
      More Than Just Great Content
      What the… What?
      Yikes! Too long in SERPS & Tweets
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • @jennita #SMX
      Science of Retweets
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      http://www.slideshare.net/danzarrella/the-science-of-re-tweets
    • @jennita #SMX
      So How Do You Get Social Involved?
      Durr… Talk to Them
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • @jennita #SMX
      Show Them The Data!
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • @jennita #SMX
      The Social Mind
    • @jennita #SMX
      Keyword Targeting… What?!
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      http://twubs.com/
    • @jennita #SMX
      Canonical Who?
      Non- Canonical Version:
      http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner
      Canonical Version:
      http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      http://www.seomoz.org/beginners-guide-to-seo
    • @jennita #SMX
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      http://www.seomoz.org/beginners-guide-to-seo
    • @jennita #SMX
      Ask Yourself This:
      Self…
      What changes can I make to help with SEO more?
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • @jennita #SMX
      Headsmacking Tip: Is Sharing EASY?
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • @jennita #SMX
      Show THEM The Data
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      http://sharedcount.com & http://analytics.postrank.com
    • @jennita #SMX
      How Can The Social & SEO Minds Meld?
      Talk to each other – Training is key
      Share your data, yo!
      Exchange Tools
    • Thanks!
      Jen Sable Lopez, Community Manager, SEOmoz
      • Twitter: @jennita
      • Blog: www.seomoz.org/blog
      • Email: jen@seomoz.org
      You can now try SEOmoz PRO Free!
      http://www.seomoz.org/freetrial