The Social Mind vs The SEO Mind

The SEO Mind vs. The Social Mind
Jen Sable Lopez, Community Manager, SEOmoz
June 2011; SMX Advanced, Seattle

@jennita #SMX
Tweets Help Rankings Eh?

@jennita #SMX
Yeppers.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study

Social Signals are Likely to Be Directly Influential
Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings

@jennita #SMX
Results From My Social Circle
More Qualified Results
=
More
Qualified
Traffic

Bigger Social Network +
More Social Sharing
=
More Search Traffic & Better Rankings

@jennita #SMX
The SEO Mind
I <3 Keywords & Links

@jennita #SMX
More Than Just Great Content
What the… What?
Yikes! Too long in SERPS & Tweets

@jennita #SMX
Science of Retweets
http://www.slideshare.net/danzarrella/the-science-of-re-tweets

@jennita #SMX
So How Do You Get Social Involved?
Durr… Talk to Them

@jennita #SMX
Show Them The Data!

@jennita #SMX
The Social Mind

@jennita #SMX
Keyword Targeting… What?!
http://twubs.com/

@jennita #SMX
Canonical Who?
Non- Canonical Version:
http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner
Canonical Version:
http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes
http://www.seomoz.org/beginners-guide-to-seo

@jennita #SMX
http://www.seomoz.org/beginners-guide-to-seo

@jennita #SMX
Ask Yourself This:
Self…
What changes can I make to help with SEO more?

@jennita #SMX
Headsmacking Tip: Is Sharing EASY?

@jennita #SMX
Show THEM The Data
http://sharedcount.com & http://analytics.postrank.com

@jennita #SMX
How Can The Social & SEO Minds Meld?
Talk to each other – Training is key
Share your data, yo!
Exchange Tools

Thanks!
Jen Sable Lopez, Community Manager, SEOmoz
Twitter: @jennita
Blog: www.seomoz.org/blog
Email: jen@seomoz.org
You can now try SEOmoz PRO Free!
http://www.seomoz.org/freetrial

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The Social Mind vs The SEO Mind

by Jennifer Lopez

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