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The SEO Mind vs. The Social Mind<br />Jen Sable Lopez, Community Manager, SEOmoz<br />June 2011; SMX Advanced, Seattle<br />
@jennita	  #SMX<br />Tweets Help Rankings Eh?<br />
@jennita	  #SMX<br />Yeppers.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://ww...
Social Signals are Likely to Be Directly Influential<br />Controlling for links, social metrics are well correlated with h...
@jennita	  #SMX<br />Results From My Social Circle<br />More Qualified Results<br />= <br />More <br />Qualified<br />Traf...
Bigger Social Network +<br />More Social Sharing<br />=<br />More Search Traffic & Better Rankings<br />
@jennita	  #SMX<br />The SEO Mind<br />I <3 Keywords & Links<br />
@jennita	  #SMX<br />More Than Just Great Content<br />What the… What?<br />Yikes! Too long in SERPS & Tweets<br />http:/g...
@jennita	  #SMX<br />Science of Retweets<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br ...
@jennita	  #SMX<br />So How Do You Get Social Involved?<br />Durr… Talk to Them<br />http:/googleblog.blogspot.com/2010/06...
@jennita	  #SMX<br />Show Them The Data!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
@jennita	  #SMX<br />The Social Mind<br />
@jennita	  #SMX<br />Keyword Targeting… What?!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.ht...
@jennita	  #SMX<br />Canonical Who?<br />Non- Canonical Version:<br />http://www.seomoz.org/blog/an-seos-guide-to-http-sta...
@jennita	  #SMX<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/b...
@jennita	  #SMX<br />Ask Yourself This:<br />Self… <br />What changes can I make to help with SEO more?<br />http:/googleb...
@jennita	  #SMX<br />Headsmacking Tip: Is Sharing EASY?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-ca...
@jennita	  #SMX<br />Show THEM The Data<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br /...
@jennita	  #SMX<br />How Can The Social & SEO Minds Meld?<br />Talk to each other – Training is key<br />Share your data, ...
Thanks!<br />Jen Sable Lopez, Community Manager, SEOmoz<br /><ul><li> Twitter: @jennita
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The Social Mind vs The SEO Mind

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Transcript of "The Social Mind vs The SEO Mind"

  1. 1. The SEO Mind vs. The Social Mind<br />Jen Sable Lopez, Community Manager, SEOmoz<br />June 2011; SMX Advanced, Seattle<br />
  2. 2. @jennita #SMX<br />Tweets Help Rankings Eh?<br />
  3. 3. @jennita #SMX<br />Yeppers.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study<br />
  4. 4. Social Signals are Likely to Be Directly Influential<br />Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings<br />
  5. 5. @jennita #SMX<br />Results From My Social Circle<br />More Qualified Results<br />= <br />More <br />Qualified<br />Traffic<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  6. 6. Bigger Social Network +<br />More Social Sharing<br />=<br />More Search Traffic & Better Rankings<br />
  7. 7. @jennita #SMX<br />The SEO Mind<br />I <3 Keywords & Links<br />
  8. 8. @jennita #SMX<br />More Than Just Great Content<br />What the… What?<br />Yikes! Too long in SERPS & Tweets<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  9. 9. @jennita #SMX<br />Science of Retweets<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.slideshare.net/danzarrella/the-science-of-re-tweets<br />
  10. 10. @jennita #SMX<br />So How Do You Get Social Involved?<br />Durr… Talk to Them<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  11. 11. @jennita #SMX<br />Show Them The Data!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  12. 12. @jennita #SMX<br />The Social Mind<br />
  13. 13. @jennita #SMX<br />Keyword Targeting… What?!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://twubs.com/<br />
  14. 14. @jennita #SMX<br />Canonical Who?<br />Non- Canonical Version:<br />http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner<br />Canonical Version:<br />http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/beginners-guide-to-seo<br />
  15. 15. @jennita #SMX<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/beginners-guide-to-seo<br />
  16. 16. @jennita #SMX<br />Ask Yourself This:<br />Self… <br />What changes can I make to help with SEO more?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  17. 17. @jennita #SMX<br />Headsmacking Tip: Is Sharing EASY?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  18. 18. @jennita #SMX<br />Show THEM The Data<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://sharedcount.com & http://analytics.postrank.com<br />
  19. 19. @jennita #SMX<br />How Can The Social & SEO Minds Meld?<br />Talk to each other – Training is key<br />Share your data, yo!<br />Exchange Tools<br />
  20. 20. Thanks!<br />Jen Sable Lopez, Community Manager, SEOmoz<br /><ul><li> Twitter: @jennita
  21. 21. Blog: www.seomoz.org/blog
  22. 22. Email: jen@seomoz.org</li></ul>You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetrial<br />
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