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The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
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The Social Mind vs The SEO Mind

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  • 1. The SEO Mind vs. The Social Mind<br />Jen Sable Lopez, Community Manager, SEOmoz<br />June 2011; SMX Advanced, Seattle<br />
  • 2. @jennita #SMX<br />Tweets Help Rankings Eh?<br />
  • 3. @jennita #SMX<br />Yeppers.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study<br />
  • 4. Social Signals are Likely to Be Directly Influential<br />Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings<br />
  • 5. @jennita #SMX<br />Results From My Social Circle<br />More Qualified Results<br />= <br />More <br />Qualified<br />Traffic<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 6. Bigger Social Network +<br />More Social Sharing<br />=<br />More Search Traffic & Better Rankings<br />
  • 7. @jennita #SMX<br />The SEO Mind<br />I <3 Keywords & Links<br />
  • 8. @jennita #SMX<br />More Than Just Great Content<br />What the… What?<br />Yikes! Too long in SERPS & Tweets<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 9. @jennita #SMX<br />Science of Retweets<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.slideshare.net/danzarrella/the-science-of-re-tweets<br />
  • 10. @jennita #SMX<br />So How Do You Get Social Involved?<br />Durr… Talk to Them<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 11. @jennita #SMX<br />Show Them The Data!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 12. @jennita #SMX<br />The Social Mind<br />
  • 13. @jennita #SMX<br />Keyword Targeting… What?!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://twubs.com/<br />
  • 14. @jennita #SMX<br />Canonical Who?<br />Non- Canonical Version:<br />http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner<br />Canonical Version:<br />http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/beginners-guide-to-seo<br />
  • 15. @jennita #SMX<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.seomoz.org/beginners-guide-to-seo<br />
  • 16. @jennita #SMX<br />Ask Yourself This:<br />Self… <br />What changes can I make to help with SEO more?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 17. @jennita #SMX<br />Headsmacking Tip: Is Sharing EASY?<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 18. @jennita #SMX<br />Show THEM The Data<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://sharedcount.com & http://analytics.postrank.com<br />
  • 19. @jennita #SMX<br />How Can The Social & SEO Minds Meld?<br />Talk to each other – Training is key<br />Share your data, yo!<br />Exchange Tools<br />
  • 20. Thanks!<br />Jen Sable Lopez, Community Manager, SEOmoz<br /><ul><li> Twitter: @jennita
  • 21. Blog: www.seomoz.org/blog
  • 22. Email: jen@seomoz.org</li></ul>You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetrial<br />

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