The Social Mind vs The SEO Mind

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  • 1. The SEO Mind vs. The Social Mind
    Jen Sable Lopez, Community Manager, SEOmoz
    June 2011; SMX Advanced, Seattle
  • 2. @jennita #SMX
    Tweets Help Rankings Eh?
  • 3. @jennita #SMX
    Yeppers.
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
  • 4. Social Signals are Likely to Be Directly Influential
    Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
  • 5. @jennita #SMX
    Results From My Social Circle
    More Qualified Results
    =
    More
    Qualified
    Traffic
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 6. Bigger Social Network +
    More Social Sharing
    =
    More Search Traffic & Better Rankings
  • 7. @jennita #SMX
    The SEO Mind
    I <3 Keywords & Links
  • 8. @jennita #SMX
    More Than Just Great Content
    What the… What?
    Yikes! Too long in SERPS & Tweets
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 9. @jennita #SMX
    Science of Retweets
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.slideshare.net/danzarrella/the-science-of-re-tweets
  • 10. @jennita #SMX
    So How Do You Get Social Involved?
    Durr… Talk to Them
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 11. @jennita #SMX
    Show Them The Data!
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 12. @jennita #SMX
    The Social Mind
  • 13. @jennita #SMX
    Keyword Targeting… What?!
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://twubs.com/
  • 14. @jennita #SMX
    Canonical Who?
    Non- Canonical Version:
    http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner
    Canonical Version:
    http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/beginners-guide-to-seo
  • 15. @jennita #SMX
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/beginners-guide-to-seo
  • 16. @jennita #SMX
    Ask Yourself This:
    Self…
    What changes can I make to help with SEO more?
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 17. @jennita #SMX
    Headsmacking Tip: Is Sharing EASY?
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 18. @jennita #SMX
    Show THEM The Data
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://sharedcount.com & http://analytics.postrank.com
  • 19. @jennita #SMX
    How Can The Social & SEO Minds Meld?
    Talk to each other – Training is key
    Share your data, yo!
    Exchange Tools
  • 20. Thanks!
    Jen Sable Lopez, Community Manager, SEOmoz
    • Twitter: @jennita
    • 21. Blog: www.seomoz.org/blog
    • 22. Email: jen@seomoz.org
    You can now try SEOmoz PRO Free!
    http://www.seomoz.org/freetrial