The Science of Building Community

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Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel discussing how to use Social to build community.

Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel discussing how to use Social to build community.

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  • 1. The Science of BuildingCommunityBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
  • 2. I’M MUCHMOREINTERESTINGON THEINTERNET
  • 3. You’re ready to be interested.5 Steps.
  • 4. 1. Find Your People
  • 5. Advocates,Influencers,Prospective Clients1. Find Your People
  • 6. Followerwonk@jennita #ID2013Search what people sayabout themselves
  • 7. Followerwonk@jennita #ID2013By hovering over a name, you get more info about the person’s engagement, how often they tweet withURLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits outcontent, or actually engages with their followers.
  • 8. Followerwonk@jennita #ID2013Compare Users to findsimilar followers
  • 9. Followerwonk@jennita #ID2013
  • 10. Twitter Search@jennita #ID2013
  • 11. Google+ Search@jennita #ID2013
  • 12. Pinterest@jennita #ID2013
  • 13. @jennita #ID2013
  • 14. 1. Find Your People2. Find Their Interests/Passions
  • 15. Rapportive@jennita #ID2013Jackpot baby!
  • 16. @jennita #ID2013What types of questionsdo they ask/answer
  • 17. Advanced Searches@jennita #ID2013What do they pin??
  • 18. 1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About
  • 19. Community Content Curation@jennita #ID2013http://www.seomoz.org/webinars/social-content-curation
  • 20. Topsy@jennita #ID2013
  • 21. LinkedIn Today@jennita #ID2013
  • 22. Rowfeeder@jennita #ID2013
  • 23. Rowfeeder@jennita #ID2013
  • 24. Rowfeeder@jennita #ID2013
  • 25. Twitter Lists@jennita #ID2013They *are* good forsomething!
  • 26. 1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage
  • 27. @jennita #ID2013Schedule tweets +Review Analytics
  • 28. @jennita #ID2013Connects to the appsyou’re already using
  • 29. @jennita #ID2013Content RoundupCreate an emailWrite a postMake a video
  • 30. @jennita #ID2013Promoting them = thempromoting you
  • 31. Talk about what *they* care about@jennita #ID2013
  • 32. And what *they* love@jennita #ID2013
  • 33. 1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage5. Test, Test, Test
  • 34. Bitly links@jennita #ID2013
  • 35. Google+ Ripples@jennita #ID2013
  • 36. Google+ Ripples@jennita #ID2013
  • 37. Facebook Insights@jennita #ID2013Top engagementfrom “fun” postsFun postsContent
  • 38. Start With A Question@jennita #ID2013
  • 39. Review the Data@jennita #ID2013http://danzarrella.com/infographic-exclamation-points-get-more-retweets-but-fewer-clicks.html
  • 40. Continually try new things.
  • 41. Show you’re interested.
  • 42. Jennifer Sable LopezDirector of Community at SEOmoz@jennitajen@seomoz.orgThank You