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The Science of BuildingCommunityBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
I’M MUCHMOREINTERESTINGON THEINTERNET
You’re ready to be interested.5 Steps.
1. Find Your People
Advocates,Influencers,Prospective Clients1. Find Your People
Followerwonk@jennita #ID2013Search what people sayabout themselves
Followerwonk@jennita #ID2013By hovering over a name, you get more info about the person’s engagement, how often they tweet...
Followerwonk@jennita #ID2013Compare Users to findsimilar followers
Followerwonk@jennita #ID2013
Twitter Search@jennita #ID2013
Google+ Search@jennita #ID2013
Pinterest@jennita #ID2013
@jennita #ID2013
1. Find Your People2. Find Their Interests/Passions
Rapportive@jennita #ID2013Jackpot baby!
@jennita #ID2013What types of questionsdo they ask/answer
Advanced Searches@jennita #ID2013What do they pin??
1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About
Community Content Curation@jennita #ID2013http://www.seomoz.org/webinars/social-content-curation
Topsy@jennita #ID2013
LinkedIn Today@jennita #ID2013
Rowfeeder@jennita #ID2013
Rowfeeder@jennita #ID2013
Rowfeeder@jennita #ID2013
Twitter Lists@jennita #ID2013They *are* good forsomething!
1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage
@jennita #ID2013Schedule tweets +Review Analytics
@jennita #ID2013Connects to the appsyou’re already using
@jennita #ID2013Content RoundupCreate an emailWrite a postMake a video
@jennita #ID2013Promoting them = thempromoting you
Talk about what *they* care about@jennita #ID2013
And what *they* love@jennita #ID2013
1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage5. Test, Test, Test
Bitly links@jennita #ID2013
Google+ Ripples@jennita #ID2013
Google+ Ripples@jennita #ID2013
Facebook Insights@jennita #ID2013Top engagementfrom “fun” postsFun postsContent
Start With A Question@jennita #ID2013
Review the Data@jennita #ID2013http://danzarrella.com/infographic-exclamation-points-get-more-retweets-but-fewer-clicks.html
Continually try new things.
Show you’re interested.
Jennifer Sable LopezDirector of Community at SEOmoz@jennitajen@seomoz.orgThank You
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The Science of Building Community

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Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel discussing how to use Social to build community.

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Transcript of "The Science of Building Community"

  1. 1. The Science of BuildingCommunityBy Jennifer Sable LopezDirector of Community at SEOmoz@jennita
  2. 2. I’M MUCHMOREINTERESTINGON THEINTERNET
  3. 3. You’re ready to be interested.5 Steps.
  4. 4. 1. Find Your People
  5. 5. Advocates,Influencers,Prospective Clients1. Find Your People
  6. 6. Followerwonk@jennita #ID2013Search what people sayabout themselves
  7. 7. Followerwonk@jennita #ID2013By hovering over a name, you get more info about the person’s engagement, how often they tweet withURLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits outcontent, or actually engages with their followers.
  8. 8. Followerwonk@jennita #ID2013Compare Users to findsimilar followers
  9. 9. Followerwonk@jennita #ID2013
  10. 10. Twitter Search@jennita #ID2013
  11. 11. Google+ Search@jennita #ID2013
  12. 12. Pinterest@jennita #ID2013
  13. 13. @jennita #ID2013
  14. 14. 1. Find Your People2. Find Their Interests/Passions
  15. 15. Rapportive@jennita #ID2013Jackpot baby!
  16. 16. @jennita #ID2013What types of questionsdo they ask/answer
  17. 17. Advanced Searches@jennita #ID2013What do they pin??
  18. 18. 1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About
  19. 19. Community Content Curation@jennita #ID2013http://www.seomoz.org/webinars/social-content-curation
  20. 20. Topsy@jennita #ID2013
  21. 21. LinkedIn Today@jennita #ID2013
  22. 22. Rowfeeder@jennita #ID2013
  23. 23. Rowfeeder@jennita #ID2013
  24. 24. Rowfeeder@jennita #ID2013
  25. 25. Twitter Lists@jennita #ID2013They *are* good forsomething!
  26. 26. 1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage
  27. 27. @jennita #ID2013Schedule tweets +Review Analytics
  28. 28. @jennita #ID2013Connects to the appsyou’re already using
  29. 29. @jennita #ID2013Content RoundupCreate an emailWrite a postMake a video
  30. 30. @jennita #ID2013Promoting them = thempromoting you
  31. 31. Talk about what *they* care about@jennita #ID2013
  32. 32. And what *they* love@jennita #ID2013
  33. 33. 1.  Find Your People2. Find Their Interests/Passions3. What Do They Talk About?4. Now, Engage5. Test, Test, Test
  34. 34. Bitly links@jennita #ID2013
  35. 35. Google+ Ripples@jennita #ID2013
  36. 36. Google+ Ripples@jennita #ID2013
  37. 37. Facebook Insights@jennita #ID2013Top engagementfrom “fun” postsFun postsContent
  38. 38. Start With A Question@jennita #ID2013
  39. 39. Review the Data@jennita #ID2013http://danzarrella.com/infographic-exclamation-points-get-more-retweets-but-fewer-clicks.html
  40. 40. Continually try new things.
  41. 41. Show you’re interested.
  42. 42. Jennifer Sable LopezDirector of Community at SEOmoz@jennitajen@seomoz.orgThank You
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