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The Ins & Outs of Testing Social + Lots of Tools

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Given at #BrightonSEO, this presentation covers many tools and ways to test your social media efforts.

Given at #BrightonSEO, this presentation covers many tools and ways to test your social media efforts.

Published in Technology , Business
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  • 1. By Jennifer Sable Lopez! Director of Community at Moz! @jennita! The Ins & Outs of Testing Social
  • 2. Testing Social is Hard
  • 3. Everyone Wants the Easy Answer
  • 4. Don’t stop here.
  • 5. Don’t stop here.
  • 6. For Best Results? Use Your Own Data.
  • 7. What’s the best time of day to _____?
  • 8. @jennita #BrightonSEO! Send a Tweet? Tweet #1! Tweet #2!
  • 9. @jennita #BrightonSEO! When are you active? Tweet #1! Tweet #2!
  • 10. @jennita #BrightonSEO! You can also use Twitter Analytics
  • 11. @jennita #BrightonSEO! Post to Facebook? “The average number of your fans who saw any posts on Facebook by day of the week.”!
  • 12. @jennita #BrightonSEO! A wee bit more helpful?
  • 13. Notice a trend?! Try PageLever Now
  • 14. @jennita #BrightonSEO! Or SimplyMeasured
  • 15. @jennita #BrightonSEO! Publish a Blog Post? Publishing time 2-3am Pacific!
  • 16. @jennita #BrightonSEO! Test a Different Time Publishing time ~Midnight Pacific!
  • 17. @jennita #BrightonSEO! When do you get the most clicks?
  • 18. What content gets the best engagement?
  • 19. @jennita #BrightonSEO! On Facebook – Using Insights
  • 20. @jennita #BrightonSEO! In May 2013… We weren’t paying attention We were posting more links…! But our photos had better engagement!!
  • 21. @jennita #BrightonSEO! How about today? Four months later Well, we post more photos!! Plus we started adding just text posts !
  • 22. @jennita #BrightonSEO! And Twitter? What gets retweeted?!
  • 23. Content w/ the most reach!
  • 24. @jennita #BrightonSEO! Well hello, Google+
  • 25. @jennita #BrightonSEO! Well hello, Google+ Google+ posts with most engagement!
  • 26. Try some of your own tests
  • 27. @jennita #BrightonSEO! Using Location to “A/B” Test FB Posts We picked 2 cities with similar number of fans + in same time zone.!
  • 28. @jennita #BrightonSEO! We picked the cities And we made sure they had similar engagement on our page!
  • 29. @jennita #BrightonSEO! 2 Cities > Same Content > Image vs. Link We posted at the exact same time. !
  • 30. @jennita #BrightonSEO! Text won? We should test more! 671 saw post! 2 shares! 5 likes! 347 saw post! 0 shares! 1 like! Link Post! Image Post!
  • 31. Who are *my* influencers?
  • 32. @jennita #BrightonSEO! Google Ripples
  • 33. @jennita #BrightonSEO! TrueSocialMetrics
  • 34. @jennita #BrightonSEO! SocialEngage
  • 35. How can the negatives help?
  • 36. Followerwonk
  • 37. Spammers or real people?
  • 38. @jennita #BrightonSEO! Facebook Unlikes? What happened here?!
  • 39. @jennita #BrightonSEO! Too many posts?
  • 40. Not Much to Start With? Use a Study as a Base
  • 41. @jennita #BrightonSEO!
  • 42. @jennita #BrightonSEO! This is definitely more like Moz Community But, what works for YOU?
  • 43. @jennita #BrightonSEO! http://blog.bufferapp.com/best-time-to-tweet-post-to- facebook-send-emails-publish-blogposts A Good Place to Start
  • 44. Test. Figure out what works, and then test again.
  • 45. Make Social work for you.
  • 46. Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You
  • 47. Free/Freemium Tools Mentioned Bitly https://bitly.com/ Buffer https://bufferapp.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/ TrueSocialMetrics http://www.truesocialmetrics.com/ Twitter https://ads.twitter.com/
  • 48. Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/social-media-marketing SproutSocial http://sproutsocial.com/ Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/