By Jennifer Sable Lopez!
Director of Community at Moz!
@jennita!
The Ins & Outs of
Testing Social
Testing Social is Hard
Everyone Wants the Easy Answer
Don’t stop here.
Don’t stop here.
For Best Results?
Use Your Own Data.
What’s the best time of day to
_____?
@jennita #BrightonSEO!
Send a Tweet?
Tweet #1!
Tweet #2!
@jennita #BrightonSEO!
When are you active?
Tweet #1!
Tweet #2!
@jennita #BrightonSEO!
You can also use Twitter Analytics
@jennita #BrightonSEO!
Post to Facebook?
“The average number of your fans who saw any
posts on Facebook by day of the week...
@jennita #BrightonSEO!
A wee bit more helpful?
Notice a trend?!
Try PageLever Now
@jennita #BrightonSEO!
Or SimplyMeasured
@jennita #BrightonSEO!
Publish a Blog Post?
Publishing time
2-3am Pacific!
@jennita #BrightonSEO!
Test a Different Time
Publishing time
~Midnight Pacific!
@jennita #BrightonSEO!
When do you get the most clicks?
What content gets the
best engagement?
@jennita #BrightonSEO!
On Facebook – Using Insights
@jennita #BrightonSEO!
In May 2013… We weren’t paying attention
We were posting
more links…!
But our photos had
better eng...
@jennita #BrightonSEO!
How about today? Four months later
Well, we post
more photos!!
Plus we started
adding just text pos...
@jennita #BrightonSEO!
And Twitter?
What gets
retweeted?!
Content w/ the
most reach!
@jennita #BrightonSEO!
Well hello, Google+
@jennita #BrightonSEO!
Well hello, Google+
Google+ posts
with most
engagement!
Try some of your own tests
@jennita #BrightonSEO!
Using Location to “A/B” Test FB Posts
We picked 2 cities
with similar number
of fans + in same
time...
@jennita #BrightonSEO!
We picked the cities
And we made sure
they had similar
engagement on our
page!
@jennita #BrightonSEO!
2 Cities > Same Content > Image vs. Link
We posted at the
exact same time. !
@jennita #BrightonSEO!
Text won? We should test more!
671 saw post!
2 shares!
5 likes!
347 saw post!
0 shares!
1 like!
Lin...
Who are *my* influencers?
@jennita #BrightonSEO!
Google Ripples
@jennita #BrightonSEO!
TrueSocialMetrics
@jennita #BrightonSEO!
SocialEngage
How can the negatives help?
Followerwonk
Spammers or real people?
@jennita #BrightonSEO!
Facebook Unlikes?
What happened here?!
@jennita #BrightonSEO!
Too many posts?
Not Much to Start With?
Use a Study as a Base
@jennita #BrightonSEO!
@jennita #BrightonSEO!
This is definitely more
like Moz Community
But, what works for YOU?
@jennita #BrightonSEO!
http://blog.bufferapp.com/best-time-to-tweet-post-to-
facebook-send-emails-publish-blogposts
A Good...
Test.
Figure out what works,
and then test again.
Make Social work for you.
Jennifer Sable Lopez !
Director of Community at Moz!
@jennita!
jen@moz.com!
Thank You
Free/Freemium Tools Mentioned
Bitly https://bitly.com/
Buffer https://bufferapp.com/
Facebook https://www.facebook.com/ins...
Paid Tools Mentioned
SocialEngage
http://www.exacttarget.com/products/social-media-marketing
SproutSocial
http://sproutsoc...
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The Ins & Outs of Testing Social + Lots of Tools

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Given at #BrightonSEO, this presentation covers many tools and ways to test your social media efforts.

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The Ins & Outs of Testing Social + Lots of Tools

  1. 1. By Jennifer Sable Lopez! Director of Community at Moz! @jennita! The Ins & Outs of Testing Social
  2. 2. Testing Social is Hard
  3. 3. Everyone Wants the Easy Answer
  4. 4. Don’t stop here.
  5. 5. Don’t stop here.
  6. 6. For Best Results? Use Your Own Data.
  7. 7. What’s the best time of day to _____?
  8. 8. @jennita #BrightonSEO! Send a Tweet? Tweet #1! Tweet #2!
  9. 9. @jennita #BrightonSEO! When are you active? Tweet #1! Tweet #2!
  10. 10. @jennita #BrightonSEO! You can also use Twitter Analytics
  11. 11. @jennita #BrightonSEO! Post to Facebook? “The average number of your fans who saw any posts on Facebook by day of the week.”!
  12. 12. @jennita #BrightonSEO! A wee bit more helpful?
  13. 13. Notice a trend?! Try PageLever Now
  14. 14. @jennita #BrightonSEO! Or SimplyMeasured
  15. 15. @jennita #BrightonSEO! Publish a Blog Post? Publishing time 2-3am Pacific!
  16. 16. @jennita #BrightonSEO! Test a Different Time Publishing time ~Midnight Pacific!
  17. 17. @jennita #BrightonSEO! When do you get the most clicks?
  18. 18. What content gets the best engagement?
  19. 19. @jennita #BrightonSEO! On Facebook – Using Insights
  20. 20. @jennita #BrightonSEO! In May 2013… We weren’t paying attention We were posting more links…! But our photos had better engagement!!
  21. 21. @jennita #BrightonSEO! How about today? Four months later Well, we post more photos!! Plus we started adding just text posts !
  22. 22. @jennita #BrightonSEO! And Twitter? What gets retweeted?!
  23. 23. Content w/ the most reach!
  24. 24. @jennita #BrightonSEO! Well hello, Google+
  25. 25. @jennita #BrightonSEO! Well hello, Google+ Google+ posts with most engagement!
  26. 26. Try some of your own tests
  27. 27. @jennita #BrightonSEO! Using Location to “A/B” Test FB Posts We picked 2 cities with similar number of fans + in same time zone.!
  28. 28. @jennita #BrightonSEO! We picked the cities And we made sure they had similar engagement on our page!
  29. 29. @jennita #BrightonSEO! 2 Cities > Same Content > Image vs. Link We posted at the exact same time. !
  30. 30. @jennita #BrightonSEO! Text won? We should test more! 671 saw post! 2 shares! 5 likes! 347 saw post! 0 shares! 1 like! Link Post! Image Post!
  31. 31. Who are *my* influencers?
  32. 32. @jennita #BrightonSEO! Google Ripples
  33. 33. @jennita #BrightonSEO! TrueSocialMetrics
  34. 34. @jennita #BrightonSEO! SocialEngage
  35. 35. How can the negatives help?
  36. 36. Followerwonk
  37. 37. Spammers or real people?
  38. 38. @jennita #BrightonSEO! Facebook Unlikes? What happened here?!
  39. 39. @jennita #BrightonSEO! Too many posts?
  40. 40. Not Much to Start With? Use a Study as a Base
  41. 41. @jennita #BrightonSEO!
  42. 42. @jennita #BrightonSEO! This is definitely more like Moz Community But, what works for YOU?
  43. 43. @jennita #BrightonSEO! http://blog.bufferapp.com/best-time-to-tweet-post-to- facebook-send-emails-publish-blogposts A Good Place to Start
  44. 44. Test. Figure out what works, and then test again.
  45. 45. Make Social work for you.
  46. 46. Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You
  47. 47. Free/Freemium Tools Mentioned Bitly https://bitly.com/ Buffer https://bufferapp.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/ TrueSocialMetrics http://www.truesocialmetrics.com/ Twitter https://ads.twitter.com/
  48. 48. Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/social-media-marketing SproutSocial http://sproutsocial.com/ Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/
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