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The Ins & Outs of Testing Social + Lots of Tools

The Ins & Outs of Testing Social + Lots of Tools



Given at #BrightonSEO, this presentation covers many tools and ways to test your social media efforts.

Given at #BrightonSEO, this presentation covers many tools and ways to test your social media efforts.



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    The Ins & Outs of Testing Social + Lots of Tools The Ins & Outs of Testing Social + Lots of Tools Presentation Transcript

    • By Jennifer Sable Lopez! Director of Community at Moz! @jennita! The Ins & Outs of Testing Social
    • Testing Social is Hard
    • Everyone Wants the Easy Answer
    • Don’t stop here.
    • Don’t stop here.
    • For Best Results? Use Your Own Data.
    • What’s the best time of day to _____?
    • @jennita #BrightonSEO! Send a Tweet? Tweet #1! Tweet #2!
    • @jennita #BrightonSEO! When are you active? Tweet #1! Tweet #2!
    • @jennita #BrightonSEO! You can also use Twitter Analytics
    • @jennita #BrightonSEO! Post to Facebook? “The average number of your fans who saw any posts on Facebook by day of the week.”!
    • @jennita #BrightonSEO! A wee bit more helpful?
    • Notice a trend?! Try PageLever Now
    • @jennita #BrightonSEO! Or SimplyMeasured
    • @jennita #BrightonSEO! Publish a Blog Post? Publishing time 2-3am Pacific!
    • @jennita #BrightonSEO! Test a Different Time Publishing time ~Midnight Pacific!
    • @jennita #BrightonSEO! When do you get the most clicks?
    • What content gets the best engagement?
    • @jennita #BrightonSEO! On Facebook – Using Insights
    • @jennita #BrightonSEO! In May 2013… We weren’t paying attention We were posting more links…! But our photos had better engagement!!
    • @jennita #BrightonSEO! How about today? Four months later Well, we post more photos!! Plus we started adding just text posts !
    • @jennita #BrightonSEO! And Twitter? What gets retweeted?!
    • Content w/ the most reach!
    • @jennita #BrightonSEO! Well hello, Google+
    • @jennita #BrightonSEO! Well hello, Google+ Google+ posts with most engagement!
    • Try some of your own tests
    • @jennita #BrightonSEO! Using Location to “A/B” Test FB Posts We picked 2 cities with similar number of fans + in same time zone.!
    • @jennita #BrightonSEO! We picked the cities And we made sure they had similar engagement on our page!
    • @jennita #BrightonSEO! 2 Cities > Same Content > Image vs. Link We posted at the exact same time. !
    • @jennita #BrightonSEO! Text won? We should test more! 671 saw post! 2 shares! 5 likes! 347 saw post! 0 shares! 1 like! Link Post! Image Post!
    • Who are *my* influencers?
    • @jennita #BrightonSEO! Google Ripples
    • @jennita #BrightonSEO! TrueSocialMetrics
    • @jennita #BrightonSEO! SocialEngage
    • How can the negatives help?
    • Followerwonk
    • Spammers or real people?
    • @jennita #BrightonSEO! Facebook Unlikes? What happened here?!
    • @jennita #BrightonSEO! Too many posts?
    • Not Much to Start With? Use a Study as a Base
    • @jennita #BrightonSEO!
    • @jennita #BrightonSEO! This is definitely more like Moz Community But, what works for YOU?
    • @jennita #BrightonSEO! http://blog.bufferapp.com/best-time-to-tweet-post-to- facebook-send-emails-publish-blogposts A Good Place to Start
    • Test. Figure out what works, and then test again.
    • Make Social work for you.
    • Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You
    • Free/Freemium Tools Mentioned Bitly https://bitly.com/ Buffer https://bufferapp.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/ TrueSocialMetrics http://www.truesocialmetrics.com/ Twitter https://ads.twitter.com/
    • Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/social-media-marketing SproutSocial http://sproutsocial.com/ Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/