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The Essential Guide to Social Media Etiquette
 

The Essential Guide to Social Media Etiquette

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Presented at SMX West 2014: You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the ...

Presented at SMX West 2014: You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.

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  • Really nice examples - thanks
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  • I think most of people do not really know how to use,exploit and benefit from the 'social media opportunity'... I included!!But I'm trying to catch up..
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  • Love the examples you pulled together! Thanks Jennifer for this very useful deck.
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  • Great Presentation with awesome tips. Thanks a lot Jennifer for sharing it :)
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  • Welcome to Jesmion, a son of the living God, an Organizes of ReligionEdu, course of studies about morality, he's just http://slideshare.net/jesmion
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    The Essential Guide to Social Media Etiquette The Essential Guide to Social Media Etiquette Presentation Transcript

    • Essential Guide to Social Media Etiquette Jennifer Sable Lopez! Director of Community at Moz! @jennita!
    • @jennita #SMX #12C ! The List! • Don’t auto follow! • Don’t auto DM! • Don’t buy followers! • Don’t say dumb things! • Don’t screw up!
    • Durr… Let’s dig deeper
    • What We Already Know About Social
    • @jennita #SMX #12C ! Be Human!
    • @jennita #SMX #12C ! Be Relevant!
    • @jennita #SMX #12C ! Be Respectful!
    • @jennita #SMX #12C ! Have a Voice!
    • @jennita #SMX #12C ! A Conversation!
    • @jennita #SMX #12C ! Have a little fun!
    • Many Brands Are Exceptional
    • @jennita #SMX #12C ! Lego!
    • @jennita #SMX #12C ! KLM!
    • @jennita #SMX #12C ! Gwynnie Bee!
    • @jennita #SMX #12C ! Buffer!
    • Their Communities Love Them
    • @jennita #SMX #12C ! Gwynnie Bee
    • @jennita #SMX #12C ! Charles Tyrwhitt
    • What Happens When Brands Screw Up?
    • @jennita #SMX #12C ! Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-mob/!
    • 10 Ways to Avoid the Pitchforks
    • @jennita #SMX #12C ! #1 Never mix business with pleasure
    • @jennita #SMX #12C ! 1 App for work! 1 for Personal!
    • @jennita #SMX #12C ! So this doesn’t happen to you!
    • @jennita #SMX #12C ! #2 Never judge a book by its cover
    • Think before you reshare! @jennita #SMX #12C !
    • @jennita #SMX #12C ! #3 Be kind, rewind
    • @jennita #SMX #12C ! When tragedy strikes…! Check scheduled posts
    • @jennita #SMX #12C ! #4 Read all about it
    • @jennita #SMX #12C ! Know what’s happening!
    • Before you post @jennita #SMX #12C !
    • @jennita #SMX #12C ! #5 Oops, I did it again
    • @jennita #SMX #12C ! Don’t schedule a post, ! while you’re *obviously* doing something else! He had *just* given a speech at the Nelson Mandela tribute!
    • @jennita #SMX #12C ! #6 Where’s the beef?
    • @jennita #SMX #12C ! Know *your* beef… aka focus!
    • @jennita #SMX #12C ! #7 You complete me
    • @jennita #SMX #12C ! It’s about them… Not you.
    • @jennita #SMX #12C ! #8 Mr. Cellophane
    • @jennita #SMX #12C ! Transparency! Matters
    • @jennita #SMX #12C ! #9 You’ve Got Mail
    • @jennita #SMX #12C ! Take it offline!
    • So they (you) don’t go all crazy! @jennita #SMX #12C !
    • @jennita #SMX #12C ! #10 Serenity Now
    • @jennita #SMX #12C ! When all hell breaks loose,! Stay cool and calm
    • @jennita #SMX #12C ! And never feed the trolls!
    • Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You!