The Essential Guide to Social Media Etiquette

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You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.

This was originally presented at SMX West 2014, but was updated and presented again at SMX Social Media 2014.

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The Essential Guide to Social Media Etiquette

  1. The Essential Guide to Social Media Etiquette Jennifer Sable Lopez Director of Community at Moz @jennita
  2. Social is Easy… Right?
  3. @jennita #SMX Anyone Can Do It.
  4. But Humans Screw Up Unlike us Robots ;)
  5. @jennita #SMX And This Happens…
  6. No Matter How Good the Tools Are
  7. Or How Magical You Are
  8. @jennita #SMX
  9. Let Me Show You My Own Mistakes
  10. @jennita #SMX Copy/Paste Fail
  11. @jennita #SMX Truncation Fail I edited this post, promoted it on Facebook, and promptly went to bed.
  12. @jennita #SMX Truncation FAIL Without realizing that Facebook truncated in rather inappropriate place.
  13. How Do You Stop These?
  14. Social Media Etiquette • Don’t auto follow • Don’t auto DM • Don’t buy followers • Don’t say dumb things • Don’t screw up @jennita #SMX
  15. Social Media Etiquette • Don’t auto follow • Don’t auto DM • Don’t buy followers • Don’t say dumb things • Don’t screw up @jennita #SMX
  16. Social Media Etiquette • Don’t auto follow • Don’t auto DM • Don’t buy followers • Don’t say dumb things • Don’t screw up @jennita #SMX Do better, Jen.
  17. What We Already Know About Social
  18. @jennita #SMX Be Human
  19. @jennita #SMX Let Automation Help But don’t let it rule. (Stay on top of things)
  20. @jennita #SMX Be Relevant
  21. @jennita #SMX Show You Care
  22. @jennita #SMX Have a Voice
  23. @jennita #SMX A Conversation
  24. @jennita #SMX Wherever You Can Hehe. GW responded via Instagram!
  25. Own The Conversation @jennita #SMX
  26. @jennita #SMX Have a Little Fun
  27. But, “Funny” is Subjective @jennita #SMX
  28. Many Brands Are Exceptional
  29. Lego @jennita #SMX
  30. KLM @jennita #SMX
  31. @jennita #SMX
  32. Gwynnie Bee @jennita #SMX
  33. Their Communities Love Them
  34. @jennita #SMX Gwynnie Bee
  35. @jennita #SMX Buffer
  36. What Happens When Brands Screw Up?
  37. Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry- mob/ @jennita #SMX
  38. 10 Ways to Avoid the Pitchforks
  39. @jennita #SMX #1 Never mix business with pleasure
  40. 1 App for work 1 for Personal @jennita #SMX
  41. So this doesn’t happen to you @jennita #SMX
  42. @jennita #SMX Or this…
  43. @jennita #SMX #2 Never judge a book by its cover
  44. Think before you reshare @jennita #SMX
  45. @jennita #SMX #3 Be kind, rewind
  46. When tragedy strikes… @jennita #SMX Check scheduled posts
  47. @jennita #SMX #4 Read all about it
  48. Know what’s happening @jennita #SMX
  49. Before you post @jennita #SMX
  50. But also after you post @jennita #SMX
  51. Click on that #hashtag first @jennita #SMX
  52. @jennita #SMX #5 Oops, I did it again
  53. Don’t schedule a post, while you’re *obviously* doing something else He had *just* given a @jennita #SMX speech at the Nelson Mandela tribute
  54. @jennita #SMX #6 The need for speed
  55. Don’t let automation rule @jennita #SMX
  56. @jennita #SMX #7 You complete me
  57. It’s about them Not you. @jennita #SMX
  58. @jennita #SMX #8 Mr. Cellophane
  59. Transparency Matters @jennita #SMX
  60. @jennita #SMX #9 You’ve Got Mail
  61. Take it offline @jennita #SMX
  62. So they don’t go all crazy @jennita #SMX Or the brand… in this case.
  63. @jennita #SMX #10 Hashtags Aren’t Forever
  64. Your vision for a #hashtag… @jennita #SMX
  65. @jennita #SMX Probably isn’t what you’ll get.
  66. #11 (bonus!) Take a Chill Pill @jennita #SMX
  67. When all hell breaks loose, @jennita #SMX Stay cool and calm
  68. And never feed the trolls @jennita #SMX
  69. Jennifer Sable Lopez Director of Community at Moz @jennita jen@moz.com Thank You

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