The Essential Guide to Social Media Etiquette

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You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire …

You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.

This was originally presented at SMX West 2014, but was updated and presented again at SMX Social Media 2014.

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  • Really nice examples - thanks
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  • I think most of people do not really know how to use,exploit and benefit from the 'social media opportunity'... I included!!But I'm trying to catch up..
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  • Love the examples you pulled together! Thanks Jennifer for this very useful deck.
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  • Great Presentation with awesome tips. Thanks a lot Jennifer for sharing it :)
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  • Welcome to Jesmion, a son of the living God, an Organizes of ReligionEdu, course of studies about morality, he's just http://slideshare.net/jesmion
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  • 1. The Essential Guide to Social Media Etiquette Jennifer Sable Lopez Director of Community at Moz @jennita
  • 2. Social is Easy… Right?
  • 3. @jennita #SMX Anyone Can Do It.
  • 4. But Humans Screw Up Unlike us Robots ;)
  • 5. @jennita #SMX And This Happens…
  • 6. No Matter How Good the Tools Are
  • 7. Or How Magical You Are
  • 8. @jennita #SMX
  • 9. Let Me Show You My Own Mistakes
  • 10. @jennita #SMX Copy/Paste Fail
  • 11. @jennita #SMX Truncation Fail I edited this post, promoted it on Facebook, and promptly went to bed.
  • 12. @jennita #SMX Truncation FAIL Without realizing that Facebook truncated in rather inappropriate place.
  • 13. How Do You Stop These?
  • 14. Social Media Etiquette • Don’t auto follow • Don’t auto DM • Don’t buy followers • Don’t say dumb things • Don’t screw up @jennita #SMX
  • 15. Social Media Etiquette • Don’t auto follow • Don’t auto DM • Don’t buy followers • Don’t say dumb things • Don’t screw up @jennita #SMX
  • 16. Social Media Etiquette • Don’t auto follow • Don’t auto DM • Don’t buy followers • Don’t say dumb things • Don’t screw up @jennita #SMX Do better, Jen.
  • 17. What We Already Know About Social
  • 18. @jennita #SMX Be Human
  • 19. @jennita #SMX Let Automation Help But don’t let it rule. (Stay on top of things)
  • 20. @jennita #SMX Be Relevant
  • 21. @jennita #SMX Show You Care
  • 22. @jennita #SMX Have a Voice
  • 23. @jennita #SMX A Conversation
  • 24. @jennita #SMX Wherever You Can Hehe. GW responded via Instagram!
  • 25. Own The Conversation @jennita #SMX
  • 26. @jennita #SMX Have a Little Fun
  • 27. But, “Funny” is Subjective @jennita #SMX
  • 28. Many Brands Are Exceptional
  • 29. Lego @jennita #SMX
  • 30. KLM @jennita #SMX
  • 31. @jennita #SMX
  • 32. Gwynnie Bee @jennita #SMX
  • 33. Their Communities Love Them
  • 34. @jennita #SMX Gwynnie Bee
  • 35. @jennita #SMX Buffer
  • 36. What Happens When Brands Screw Up?
  • 37. Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry- mob/ @jennita #SMX
  • 38. 10 Ways to Avoid the Pitchforks
  • 39. @jennita #SMX #1 Never mix business with pleasure
  • 40. 1 App for work 1 for Personal @jennita #SMX
  • 41. So this doesn’t happen to you @jennita #SMX
  • 42. @jennita #SMX Or this…
  • 43. @jennita #SMX #2 Never judge a book by its cover
  • 44. Think before you reshare @jennita #SMX
  • 45. @jennita #SMX #3 Be kind, rewind
  • 46. When tragedy strikes… @jennita #SMX Check scheduled posts
  • 47. @jennita #SMX #4 Read all about it
  • 48. Know what’s happening @jennita #SMX
  • 49. Before you post @jennita #SMX
  • 50. But also after you post @jennita #SMX
  • 51. Click on that #hashtag first @jennita #SMX
  • 52. @jennita #SMX #5 Oops, I did it again
  • 53. Don’t schedule a post, while you’re *obviously* doing something else He had *just* given a @jennita #SMX speech at the Nelson Mandela tribute
  • 54. @jennita #SMX #6 The need for speed
  • 55. Don’t let automation rule @jennita #SMX
  • 56. @jennita #SMX #7 You complete me
  • 57. It’s about them Not you. @jennita #SMX
  • 58. @jennita #SMX #8 Mr. Cellophane
  • 59. Transparency Matters @jennita #SMX
  • 60. @jennita #SMX #9 You’ve Got Mail
  • 61. Take it offline @jennita #SMX
  • 62. So they don’t go all crazy @jennita #SMX Or the brand… in this case.
  • 63. @jennita #SMX #10 Hashtags Aren’t Forever
  • 64. Your vision for a #hashtag… @jennita #SMX
  • 65. @jennita #SMX Probably isn’t what you’ll get.
  • 66. #11 (bonus!) Take a Chill Pill @jennita #SMX
  • 67. When all hell breaks loose, @jennita #SMX Stay cool and calm
  • 68. And never feed the trolls @jennita #SMX
  • 69. Jennifer Sable Lopez Director of Community at Moz @jennita jen@moz.com Thank You