Taking Social To the Next Level: Find & Build A Community That Cares
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Taking Social To the Next Level: Find & Build A Community That Cares

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This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by ...

This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.

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Taking Social To the Next Level: Find & Build A Community That Cares Taking Social To the Next Level: Find & Build A Community That Cares Presentation Transcript

  • Taking Social to the Next LevelFind and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
  • Social Media…@jennita
  • It’s all about you? View slide
  • Don’t forget about Community@jennita View slide
  • Community… who?
  • Local@jennita
  • Reviewers@jennita
  • Brand Advocates@jennita
  • Customers@jennita
  • They’re Searching for You@jennita
  • Biggest Critics@jennita
  • Biggest Fans@jennita
  • Ok, so how do I build acommunity??
  • It’s ok to start small@jennita http://www.flickr.com/photos/jameson42
  • Be a part of the community@jennita
  • Focus + Consistency = #Win 2009 = ~4000 followers@jennita
  • Focus + Consistency = #Win Today@jennita
  • Community = Emotion@jennita
  • Have a Personality Don’t be a robot, yo.@jennita
  • On All Channels@jennita
  • It’s a Team Sport@jennita
  • Go Where Your People Are@jennita
  • How to Find Your People
  • Twitter Search@jennita
  • Facebook Search@jennita
  • Pinterest Search@jennita
  • Google… WHAAA@jennita
  • Dig Deeper
  • Followerwonk@jennita
  • Followerwonk@jennita
  • Followerwonk
  • Followerwonk MozCon!@jennita
  • Followerwonk@jennita
  • You Found Them… Now What?
  • Have Someone Do It + Empower Them@jennita http://socialfresh.com/community-manager-report-2012/
  • Optimize Sharing - Content@jennita
  • What About Your Store?@jennita
  • Wow Them!@jennita
  • Wow Them!
  • The Little Things Count@jennita
  • Remember Focus + Consistency
  • Do all the things! A few tips
  • Make sure they’resharing the way you want them to.
  • Wait... What?@jennita
  • Use Open Graph Tags Ahh better!@jennita
  • EdgeRank@jennita
  • Use Photos to share content 36 likes 2 shares 7 commentsSnoozeFest… @jennita
  • Use Photos to share content 161 likes 62 shares 14 comments#WINNING @jennita
  • Promote FB Posts – 4-5 min@jennita
  • Google+ - Ultimate Ego Bait@jennita
  • Tools
  • Sprout Social@jennita
  • Get Listed@jennita
  • TEST ALL THE THINGS
  • @jennita
  • http://mz.cm/UXKIec@jennita #growthhacks
  • Bullsh**.
  • This works for us@jennita
  • It may not work for you@jennita
  • Ask yourself…Where is your community online?Are they on social at work or home? What wording is best?What gets your people emotional?@jennita
  • Use Social Media to Find, Build,and Nurture Your Community
  • Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita