Taking Social To the Next Level: Find & Build A Community That Cares
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Taking Social To the Next Level: Find & Build A Community That Cares

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This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by ...

This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.

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    Taking Social To the Next Level: Find & Build A Community That Cares Taking Social To the Next Level: Find & Build A Community That Cares Presentation Transcript

    • Taking Social to the Next LevelFind and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
    • Social Media…@jennita
    • It’s all about you?
    • Don’t forget about Community@jennita
    • Community… who?
    • Local@jennita
    • Reviewers@jennita
    • Brand Advocates@jennita
    • Customers@jennita
    • They’re Searching for You@jennita
    • Biggest Critics@jennita
    • Biggest Fans@jennita
    • Ok, so how do I build acommunity??
    • It’s ok to start small@jennita http://www.flickr.com/photos/jameson42
    • Be a part of the community@jennita
    • Focus + Consistency = #Win 2009 = ~4000 followers@jennita
    • Focus + Consistency = #Win Today@jennita
    • Community = Emotion@jennita
    • Have a Personality Don’t be a robot, yo.@jennita
    • On All Channels@jennita
    • It’s a Team Sport@jennita
    • Go Where Your People Are@jennita
    • How to Find Your People
    • Twitter Search@jennita
    • Facebook Search@jennita
    • Pinterest Search@jennita
    • Google… WHAAA@jennita
    • Dig Deeper
    • Followerwonk@jennita
    • Followerwonk@jennita
    • Followerwonk
    • Followerwonk MozCon!@jennita
    • Followerwonk@jennita
    • You Found Them… Now What?
    • Have Someone Do It + Empower Them@jennita http://socialfresh.com/community-manager-report-2012/
    • Optimize Sharing - Content@jennita
    • What About Your Store?@jennita
    • Wow Them!@jennita
    • Wow Them!
    • The Little Things Count@jennita
    • Remember Focus + Consistency
    • Do all the things! A few tips
    • Make sure they’resharing the way you want them to.
    • Wait... What?@jennita
    • Use Open Graph Tags Ahh better!@jennita
    • EdgeRank@jennita
    • Use Photos to share content 36 likes 2 shares 7 commentsSnoozeFest… @jennita
    • Use Photos to share content 161 likes 62 shares 14 comments#WINNING @jennita
    • Promote FB Posts – 4-5 min@jennita
    • Google+ - Ultimate Ego Bait@jennita
    • Tools
    • Sprout Social@jennita
    • Get Listed@jennita
    • TEST ALL THE THINGS
    • @jennita
    • http://mz.cm/UXKIec@jennita #growthhacks
    • Bullsh**.
    • This works for us@jennita
    • It may not work for you@jennita
    • Ask yourself…Where is your community online?Are they on social at work or home? What wording is best?What gets your people emotional?@jennita
    • Use Social Media to Find, Build,and Nurture Your Community
    • Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita