Taking Social to the Next LevelFind and Build a Community That Cares              Jennifer Sable Lopez              Direct...
Social Media…@jennita
It’s all about you?
Don’t forget about Community@jennita
Community… who?
Local@jennita
Reviewers@jennita
Brand Advocates@jennita
Customers@jennita
They’re Searching for You@jennita
Biggest Critics@jennita
Biggest Fans@jennita
Ok, so how do I build acommunity??
It’s ok to start small@jennita                          http://www.flickr.com/photos/jameson42
Be a part of the community@jennita
Focus + Consistency = #Win                 2009 = ~4000 followers@jennita
Focus + Consistency = #Win                 Today@jennita
Community = Emotion@jennita
Have a Personality                 Don’t be a                 robot, yo.@jennita
On All Channels@jennita
It’s a Team Sport@jennita
Go Where Your People Are@jennita
How to Find Your People
Twitter Search@jennita
Facebook Search@jennita
Pinterest Search@jennita
Google… WHAAA@jennita
Dig Deeper
Followerwonk@jennita
Followerwonk@jennita
Followerwonk
Followerwonk           MozCon!@jennita
Followerwonk@jennita
You Found Them…          Now What?
Have Someone Do It + Empower Them@jennita           http://socialfresh.com/community-manager-report-2012/
Optimize Sharing - Content@jennita
What About Your Store?@jennita
Wow Them!@jennita
Wow Them!
The Little Things Count@jennita
Remember Focus + Consistency
Do all the things!       A few tips
Make sure they’resharing the way you   want them to.
Wait... What?@jennita
Use Open Graph Tags              Ahh better!@jennita
EdgeRank@jennita
Use Photos to share content                            36 likes                            2 shares                       ...
Use Photos to share content                           161 likes                           62 shares                       ...
Promote FB Posts – 4-5 min@jennita
Google+ - Ultimate Ego Bait@jennita
Tools
Sprout Social@jennita
Get Listed@jennita
TEST ALL THE THINGS
@jennita
http://mz.cm/UXKIec@jennita #growthhacks
Bullsh**.
This works for us@jennita
It may not work for you@jennita
Ask yourself…Where is your community online?Are they on social at work or home? What wording is best?What gets your people...
Use Social Media to Find, Build,and Nurture Your  Community
Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
Taking Social To the Next Level: Find & Build A Community That Cares
Taking Social To the Next Level: Find & Build A Community That Cares
Taking Social To the Next Level: Find & Build A Community That Cares
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Taking Social To the Next Level: Find & Build A Community That Cares

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This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.

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Taking Social To the Next Level: Find & Build A Community That Cares

  1. 1. Taking Social to the Next LevelFind and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
  2. 2. Social Media…@jennita
  3. 3. It’s all about you?
  4. 4. Don’t forget about Community@jennita
  5. 5. Community… who?
  6. 6. Local@jennita
  7. 7. Reviewers@jennita
  8. 8. Brand Advocates@jennita
  9. 9. Customers@jennita
  10. 10. They’re Searching for You@jennita
  11. 11. Biggest Critics@jennita
  12. 12. Biggest Fans@jennita
  13. 13. Ok, so how do I build acommunity??
  14. 14. It’s ok to start small@jennita http://www.flickr.com/photos/jameson42
  15. 15. Be a part of the community@jennita
  16. 16. Focus + Consistency = #Win 2009 = ~4000 followers@jennita
  17. 17. Focus + Consistency = #Win Today@jennita
  18. 18. Community = Emotion@jennita
  19. 19. Have a Personality Don’t be a robot, yo.@jennita
  20. 20. On All Channels@jennita
  21. 21. It’s a Team Sport@jennita
  22. 22. Go Where Your People Are@jennita
  23. 23. How to Find Your People
  24. 24. Twitter Search@jennita
  25. 25. Facebook Search@jennita
  26. 26. Pinterest Search@jennita
  27. 27. Google… WHAAA@jennita
  28. 28. Dig Deeper
  29. 29. Followerwonk@jennita
  30. 30. Followerwonk@jennita
  31. 31. Followerwonk
  32. 32. Followerwonk MozCon!@jennita
  33. 33. Followerwonk@jennita
  34. 34. You Found Them… Now What?
  35. 35. Have Someone Do It + Empower Them@jennita http://socialfresh.com/community-manager-report-2012/
  36. 36. Optimize Sharing - Content@jennita
  37. 37. What About Your Store?@jennita
  38. 38. Wow Them!@jennita
  39. 39. Wow Them!
  40. 40. The Little Things Count@jennita
  41. 41. Remember Focus + Consistency
  42. 42. Do all the things! A few tips
  43. 43. Make sure they’resharing the way you want them to.
  44. 44. Wait... What?@jennita
  45. 45. Use Open Graph Tags Ahh better!@jennita
  46. 46. EdgeRank@jennita
  47. 47. Use Photos to share content 36 likes 2 shares 7 commentsSnoozeFest… @jennita
  48. 48. Use Photos to share content 161 likes 62 shares 14 comments#WINNING @jennita
  49. 49. Promote FB Posts – 4-5 min@jennita
  50. 50. Google+ - Ultimate Ego Bait@jennita
  51. 51. Tools
  52. 52. Sprout Social@jennita
  53. 53. Get Listed@jennita
  54. 54. TEST ALL THE THINGS
  55. 55. @jennita
  56. 56. http://mz.cm/UXKIec@jennita #growthhacks
  57. 57. Bullsh**.
  58. 58. This works for us@jennita
  59. 59. It may not work for you@jennita
  60. 60. Ask yourself…Where is your community online?Are they on social at work or home? What wording is best?What gets your people emotional?@jennita
  61. 61. Use Social Media to Find, Build,and Nurture Your Community
  62. 62. Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
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