Taking Social To the Next Level: Find & Build A Community That Cares
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Taking Social To the Next Level: Find & Build A Community That Cares

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This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by......

This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.

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  • 1. Taking Social to the Next LevelFind and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
  • 2. Social Media…@jennita
  • 3. It’s all about you?
  • 4. Don’t forget about Community@jennita
  • 5. Community… who?
  • 6. Local@jennita
  • 7. Reviewers@jennita
  • 8. Brand Advocates@jennita
  • 9. Customers@jennita
  • 10. They’re Searching for You@jennita
  • 11. Biggest Critics@jennita
  • 12. Biggest Fans@jennita
  • 13. Ok, so how do I build acommunity??
  • 14. It’s ok to start small@jennita http://www.flickr.com/photos/jameson42
  • 15. Be a part of the community@jennita
  • 16. Focus + Consistency = #Win 2009 = ~4000 followers@jennita
  • 17. Focus + Consistency = #Win Today@jennita
  • 18. Community = Emotion@jennita
  • 19. Have a Personality Don’t be a robot, yo.@jennita
  • 20. On All Channels@jennita
  • 21. It’s a Team Sport@jennita
  • 22. Go Where Your People Are@jennita
  • 23. How to Find Your People
  • 24. Twitter Search@jennita
  • 25. Facebook Search@jennita
  • 26. Pinterest Search@jennita
  • 27. Google… WHAAA@jennita
  • 28. Dig Deeper
  • 29. Followerwonk@jennita
  • 30. Followerwonk@jennita
  • 31. Followerwonk
  • 32. Followerwonk MozCon!@jennita
  • 33. Followerwonk@jennita
  • 34. You Found Them… Now What?
  • 35. Have Someone Do It + Empower Them@jennita http://socialfresh.com/community-manager-report-2012/
  • 36. Optimize Sharing - Content@jennita
  • 37. What About Your Store?@jennita
  • 38. Wow Them!@jennita
  • 39. Wow Them!
  • 40. The Little Things Count@jennita
  • 41. Remember Focus + Consistency
  • 42. Do all the things! A few tips
  • 43. Make sure they’resharing the way you want them to.
  • 44. Wait... What?@jennita
  • 45. Use Open Graph Tags Ahh better!@jennita
  • 46. EdgeRank@jennita
  • 47. Use Photos to share content 36 likes 2 shares 7 commentsSnoozeFest… @jennita
  • 48. Use Photos to share content 161 likes 62 shares 14 comments#WINNING @jennita
  • 49. Promote FB Posts – 4-5 min@jennita
  • 50. Google+ - Ultimate Ego Bait@jennita
  • 51. Tools
  • 52. Sprout Social@jennita
  • 53. Get Listed@jennita
  • 54. TEST ALL THE THINGS
  • 55. @jennita
  • 56. http://mz.cm/UXKIec@jennita #growthhacks
  • 57. Bullsh**.
  • 58. This works for us@jennita
  • 59. It may not work for you@jennita
  • 60. Ask yourself…Where is your community online?Are they on social at work or home? What wording is best?What gets your people emotional?@jennita
  • 61. Use Social Media to Find, Build,and Nurture Your Community
  • 62. Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita