Social Meta Tags For the Search Marketer
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Social Meta Tags For the Search Marketer

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This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your ...

This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.

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Social Meta Tags For the Search Marketer Social Meta Tags For the Search Marketer Presentation Transcript

  • Social Meta Tags For the Search Marketer Jennifer Sable Lopez! Director of Community at Moz! @jennita!
  • The SEO Mind Mmmm, SERPs! Keywords! Title Tags! Meta Description!
  • Keyword Rich Title Tag
  • Missing Meta Description Google pulls from content instead, ! based on your keywords!
  • How does this look on Social?
  • @jennita #SMX #23D ! Facebook Not too bad, eh?
  • @jennita #SMX #23D ! Pinterest Oooh! Pretty picture
  • @jennita #SMX #23D ! Google+ Ouch.
  • @jennita #SMX #23D ! Twitter Snooze...
  • Social ≠ Search
  • Let’s fix sharing!
  • @jennita #SMX #23D! Nutella SERP
  • @jennita #SMX #23D! Sharing Nutella on Facebook
  • OpenGraph http://ogp.me!
  • @jennita #SMX #23D! Facebook
  • @jennita #SMX #23D! OpenGraph - http://ogp.me ! <!-- Open Graph data -->! <meta property="og:title" content="Title Here" />! ! <meta property="og:type" content="article" />! ! <meta property="og:url" content="http://www.example.com/" />! ! <meta property="og:image" content="http://example.com/ image.jpg" />! ! <meta property="og:description" content="Description Here" />! !
  • @jennita #SMX #23D! Facebook Debugger https://developers.facebook.com/tools/debug!
  • Twitter Cards https://dev.twitter.com/docs/cards!
  • @jennita #SMX #23D! Summary Card (default)
  • @jennita #SMX #23D! Summary Card - Large Image
  • @jennita #SMX #23D! Twitter Card Code ! <!-- Twitter card data -->! <meta name="twitter:card" content="summary">! ! <meta name="twitter:site" content="@twitterhandle">! ! <meta name="twitter:creator" content="@AuthorTwitter”> ! ! <meta name="twitter:title" content=”Title specific to Twitter – short works great!">! ! <meta name="twitter:description" content=”Remember this is being shared on Twitter, make it enticing to the FB user.">! ! <meta name="twitter:image" content=”image URL for the image you want to display">! !
  • @jennita #SMX #23D! Twitter Card Validator https://dev.twitter.com/docs/cards/validation/validator!
  • @jennita #SMX #23D! Add Your Site
  • @jennita #SMX #23D! Twitter Card Analytics
  • Pinterest – Rich Pins https://developers.pinterest.com/rich_pins/!
  • @jennita #SMX #23D! Regular Pin
  • 
 http://mz.cm/1hD5c8H!
  • @jennita #SMX #23D! Rich Pin !
  • @jennita #SMX #23D! Rich Pin !
  • @jennita #SMX #23D! Rich Pin = Schema.org
  • @jennita #SMX #23D! Rich Pins Validator https://developers.pinterest.com/rich_pins/validator/!
  • Checklist þ þ þ þ þ Check for OpenGraph/Twitter Cards/Schema! Add default OpenGraph tags to blog/content! Add basic Twitter card to blog/content! Ensure image sizes used are correct per platform! Modify settings for social win!! !
  • Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You