Combining SEO + Community to Create the Perfect Marriage

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Combining SEO + Community to Create the Perfect Marriage

  1. Combining SEO + Community to Create the Perfect Marriage@jennita By: Jen Sable Lopez
  2. When you hear “SEO”you think…
  3. SERPs@jennita #NMX
  4. Getting Links@jennita #NMX
  5. Creating Content@jennita #NMX
  6. Sharing Content@jennita #NMX
  7. Technical Stuff@jennita #NMX
  8. Keyword Research@jennita #NMX
  9. Analytics@jennita #NMX
  10. All About the Robots?
  11. And What About Community?
  12. Customer Service@jennita #NMX
  13. Blogging@jennita #NMX
  14. Social Media@jennita #NMX
  15. Events@jennita #NMX
  16. Learning@jennita #NMX
  17. All About the people
  18. How can they work together?
  19. Hello Relationship Building!@jennita #NMX
  20. Brand Advocates@jennita #NMX
  21. They’re searching for you@jennita #NMX
  22. *They* link to you! http://www.mybakingaddiction.com/nutella-cupcakes/@jennita #NMX
  23. They’re your sharers Likes: 1103 Shares: 1382 Comments: 2134 Total: 4619@jennita #NMX
  24. UGC Baby!@jennita #NMX
  25. IRL FTW!!!@jennita #NMX
  26. Let’s Talk Tactics!
  27. Get your community to create links to your site@jennita #NMX
  28. Make it super easy to shareEasy to share How Quickly it’s being shared @jennita #NMX
  29. Focus on *your* community@jennita #NMX
  30. Give them data! Or something they want@jennita #NMX
  31. Embed code@jennita #NMX
  32. Site badges@jennita #NMX
  33. Gamification@jennita #NMX
  34. Gamification@jennita #NMX
  35. Make sure they’resharing the way you want them to@jennita #NMX
  36. Wait... What?@jennita #NMX
  37. Use Open Graph Tags Ahh better!@jennita #NMX
  38. Open Graph<meta property="og:url"content="http://www.huffingtonpost.com/2012/10/08/recipes-with-nutella_n_1942810.html"/><meta property="og:title" content="21 Of The Best RecipesFeaturing Nutella" /><meta property="og:description" content="Hey fellow Nutellalovers, we've got just the thing that'll make your week,your month... maybe your life. Since we already showed you how tomake Nutella from scratch, we're now sharing with you all ofour favorite recipes that use Nutella."/><meta property="og:image"content="http://i.huffpost.com/gen/803293/thumbs/o-RECIPES-WITH-NUTELLA-facebook.jpg" /> @jennita #NMX
  39. Open Graph Tags http://www.ginzametrics.com/cheatsheet@jennita #NMX
  40. Make them do the work@jennita #NMX
  41. They’ll create ideas@jennita #NMX
  42. And Content@jennita #NMX
  43. Lots of comments@jennita #NMX
  44. Google+ is your friend@jennita #NMX
  45. Search+ Your WorldThat’s me! @jennita #NMX
  46. Google+ in SERP@jennita #NMX
  47. Google+ SEOTitle+Description@jennita #NMX
  48. Google+ = Quick Indexation@jennita #NMX
  49. Google+ Authorship Community authors show up in search! plus.google.com/authorship@jennita #NMX
  50. Test, test, test@jennita #NMX
  51. If you’re on top of your SEO, they’ll find you@jennita #NMX
  52. UsGoogle@jennita #NMX
  53. Community + SEO = An investment in the future, not just in today@jennita #NMX
  54. Jen Sable LopezDirector of Community SEOmoz @jennita jen@seomoz.org

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