Combining SEO + Community to Create the Perfect Marriage

Combining SEO + Community to Create the Perfect Marriage@jennita By: Jen Sable Lopez

When you hear “SEO”you think…

SERPs@jennita #NMX

Getting Links@jennita #NMX

Creating Content@jennita #NMX

Sharing Content@jennita #NMX

Technical Stuff@jennita #NMX

Keyword Research@jennita #NMX

Analytics@jennita #NMX

All About the Robots?

And What About Community?

Customer Service@jennita #NMX

Blogging@jennita #NMX

Social Media@jennita #NMX

Events@jennita #NMX

Learning@jennita #NMX

All About the people

How can they work together?

Hello Relationship Building!@jennita #NMX

Brand Advocates@jennita #NMX

They’re searching for you@jennita #NMX

*They* link to you! http://www.mybakingaddiction.com/nutella-cupcakes/@jennita #NMX

They’re your sharers Likes: 1103 Shares: 1382 Comments: 2134 Total: 4619@jennita #NMX

UGC Baby!@jennita #NMX

IRL FTW!!!@jennita #NMX

Let’s Talk Tactics!

Get your community to create links to your site@jennita #NMX

Make it super easy to shareEasy to share How Quickly it’s being shared @jennita #NMX

Focus on *your* community@jennita #NMX

Give them data! Or something they want@jennita #NMX

Embed code@jennita #NMX

Site badges@jennita #NMX

Gamification@jennita #NMX

Make sure they’resharing the way you want them to@jennita #NMX

Wait... What?@jennita #NMX

Use Open Graph Tags Ahh better!@jennita #NMX

Open Graph<meta property="og:url"content="http://www.huffingtonpost.com/2012/10/08/recipes-with-nutella_n_1942810.html"/><meta property="og:title" content="21 Of The Best RecipesFeaturing Nutella" /><meta property="og:description" content="Hey fellow Nutellalovers, we've got just the thing that'll make your week,your month... maybe your life. Since we already showed you how tomake Nutella from scratch, we're now sharing with you all ofour favorite recipes that use Nutella."/><meta property="og:image"content="http://i.huffpost.com/gen/803293/thumbs/o-RECIPES-WITH-NUTELLA-facebook.jpg" /> @jennita #NMX

Open Graph Tags http://www.ginzametrics.com/cheatsheet@jennita #NMX

Make them do the work@jennita #NMX

They’ll create ideas@jennita #NMX

And Content@jennita #NMX

Lots of comments@jennita #NMX

Google+ is your friend@jennita #NMX

Search+ Your WorldThat’s me! @jennita #NMX

Google+ in SERP@jennita #NMX

Google+ SEOTitle+Description@jennita #NMX

Google+ = Quick Indexation@jennita #NMX

Google+ Authorship Community authors show up in search! plus.google.com/authorship@jennita #NMX

Test, test, test@jennita #NMX

If you’re on top of your SEO, they’ll find you@jennita #NMX

UsGoogle@jennita #NMX

Community + SEO = An investment in the future, not just in today@jennita #NMX

Jen Sable LopezDirector of Community SEOmoz @jennita jen@seomoz.org

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http://interactivitydigital.com	86
https://twitter.com	37
http://www.scoop.it	17
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http://www.flavors.me	4
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Combining SEO + Community to Create the Perfect Marriage

by Jennifer Lopez on Jan 08, 2013

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