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Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
Combining SEO + Community to Create the Perfect Marriage
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Combining SEO + Community to Create the Perfect Marriage

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  • 1. Combining SEO + Community to Create the Perfect Marriage@jennita By: Jen Sable Lopez
  • 2. When you hear “SEO”you think…
  • 3. SERPs@jennita #NMX
  • 4. Getting Links@jennita #NMX
  • 5. Creating Content@jennita #NMX
  • 6. Sharing Content@jennita #NMX
  • 7. Technical Stuff@jennita #NMX
  • 8. Keyword Research@jennita #NMX
  • 9. Analytics@jennita #NMX
  • 10. All About the Robots?
  • 11. And What About Community?
  • 12. Customer Service@jennita #NMX
  • 13. Blogging@jennita #NMX
  • 14. Social Media@jennita #NMX
  • 15. Events@jennita #NMX
  • 16. Learning@jennita #NMX
  • 17. All About the people
  • 18. How can they work together?
  • 19. Hello Relationship Building!@jennita #NMX
  • 20. Brand Advocates@jennita #NMX
  • 21. They’re searching for you@jennita #NMX
  • 22. *They* link to you! http://www.mybakingaddiction.com/nutella-cupcakes/@jennita #NMX
  • 23. They’re your sharers Likes: 1103 Shares: 1382 Comments: 2134 Total: 4619@jennita #NMX
  • 24. UGC Baby!@jennita #NMX
  • 25. IRL FTW!!!@jennita #NMX
  • 26. Let’s Talk Tactics!
  • 27. Get your community to create links to your site@jennita #NMX
  • 28. Make it super easy to shareEasy to share How Quickly it’s being shared @jennita #NMX
  • 29. Focus on *your* community@jennita #NMX
  • 30. Give them data! Or something they want@jennita #NMX
  • 31. Embed code@jennita #NMX
  • 32. Site badges@jennita #NMX
  • 33. Gamification@jennita #NMX
  • 34. Gamification@jennita #NMX
  • 35. Make sure they’resharing the way you want them to@jennita #NMX
  • 36. Wait... What?@jennita #NMX
  • 37. Use Open Graph Tags Ahh better!@jennita #NMX
  • 38. Open Graph<meta property="og:url"content="http://www.huffingtonpost.com/2012/10/08/recipes-with-nutella_n_1942810.html"/><meta property="og:title" content="21 Of The Best RecipesFeaturing Nutella" /><meta property="og:description" content="Hey fellow Nutellalovers, we've got just the thing that'll make your week,your month... maybe your life. Since we already showed you how tomake Nutella from scratch, we're now sharing with you all ofour favorite recipes that use Nutella."/><meta property="og:image"content="http://i.huffpost.com/gen/803293/thumbs/o-RECIPES-WITH-NUTELLA-facebook.jpg" /> @jennita #NMX
  • 39. Open Graph Tags http://www.ginzametrics.com/cheatsheet@jennita #NMX
  • 40. Make them do the work@jennita #NMX
  • 41. They’ll create ideas@jennita #NMX
  • 42. And Content@jennita #NMX
  • 43. Lots of comments@jennita #NMX
  • 44. Google+ is your friend@jennita #NMX
  • 45. Search+ Your WorldThat’s me! @jennita #NMX
  • 46. Google+ in SERP@jennita #NMX
  • 47. Google+ SEOTitle+Description@jennita #NMX
  • 48. Google+ = Quick Indexation@jennita #NMX
  • 49. Google+ Authorship Community authors show up in search! plus.google.com/authorship@jennita #NMX
  • 50. Test, test, test@jennita #NMX
  • 51. If you’re on top of your SEO, they’ll find you@jennita #NMX
  • 52. UsGoogle@jennita #NMX
  • 53. Community + SEO = An investment in the future, not just in today@jennita #NMX
  • 54. Jen Sable LopezDirector of Community SEOmoz @jennita jen@seomoz.org

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