As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.

1. Community as Inbound
Jennifer Sable Lopez
Community Manager
SEOmoz
@jennita

2. z0mg. I Inbound!

3. @jennita #mozcon

4. @jennita #mozcon

5. @jennita #mozcon

6. @jennita #mozcon http://mz.cm/OSmJVf

7. @jennita #mozcon http://mz.cm/OSmnxT

8. @jennita #mozcon http://mz.cm/moztop10

9. @jennita #mozcon http://mz.cm/OSqcDo

10. You
get the picture
@jennita #mozcon

11. CO M M U NIT Y
@jennita #mozcon

12. Yea, cool.
That’s not my job.

14. Think of it this
way…

15. Brand Advocates
@jennita #mozcon

16. Product Feedback Specialists
@jennita #mozcon

17. Content Generators
@jennita #mozcon Loru ipsum Links and stuff can go here

18. Content Sharers
@jennita #mozcon Loru ipsum Links and stuff can go here

19. Link Builders
@jennita #mozcon Loru ipsum Links and stuff can go here

20. Customers
@jennita #mozcon

21. Searchers
@jennita #mozcon

22. Biggest Critics
@jennita #mozcon

23. Biggest Fans
@jennita #mozcon Meet @rshowerman & her Roger tattoo

24. Forum Participants
@jennita #mozcon

25. Site Uptime Monitoring Service
@jennita #mozcon

26. Ok, Jen.
So what can I do?

27. Well,
Remember
this?
@jennita #mozcon

28. Customer Service
Production
PM + BI
Product
Content + SEO
Content
Design
Social
Community Managers
SEO, other channels
© Menlopics: http://www.flickr.com/photos/menlopics/7593441874/

29. Create a
Taskforce
@jennita #mozcon

30. Tell them Jlo
sent you.
@jennita #mozcon

31. Think this
happens
overnight?
@jennita #mozcon

32. @jennita #mozcon

33. It’s a
team
effort
@jennita #mozcon

34. @jennita #mozcon

35. Focused on
Community
@jennita #mozcon

36. @jennita #mozcon

38. You make it sound
so easy…

39. It’s not.
@jennita #mozcon

40. But if you
make
Community a
priority
@jennita #mozcon

41. Image source:
@jennita #mozcon http://cosmocookie.blogspot.com/2012/05/unicorn-rainbow-cupcakes.html

42. A.K.A.
@jennita #mozcon

43. 10 Pro Tips:
Managing
Community
for Maximum Inbound
@jennita #mozcon

44. 1. It’s a team sport
@jennita #mozcon

45. 2. Test, test, test!
@jennita #mozcon

46. 3. Turn critic into a fan
@jennita #mozcon

47. 4. Delight them!
@jennita #mozcon

48. 5. Give a Sh**!
@jennita #mozcon

49. 6. Be Proactive
@jennita #mozcon

50. 7. Give ‘em Props
@jennita #mozcon

51. 8. Use G+ Search
@jennita #mozcon

52. 9. Everyone Helps
@jennita #mozcon

53. 10. Listen + Act
@jennita #mozcon

54. Make
Community
your greatest
Inbound
asset
@jennita #mozcon

55. Jennifer Sable Lopez
Community Manager
SEOmoz
http://www.seomoz.org
@jennita