0
Community as Inbound    Jennifer Sable Lopez      Community Manager           SEOmoz           @jennita
z0mg. I   Inbound!
@jennita #mozcon
@jennita #mozcon
@jennita #mozcon
@jennita #mozcon   http://mz.cm/OSmJVf
@jennita #mozcon   http://mz.cm/OSmnxT
@jennita #mozcon   http://mz.cm/moztop10
@jennita #mozcon   http://mz.cm/OSqcDo
You       get the picture@jennita #mozcon
CO M M U NIT Y@jennita #mozcon
Yea, cool.That’s not my job.
Think of it thisway…
Brand Advocates@jennita #mozcon
Product Feedback Specialists@jennita #mozcon
Content Generators@jennita #mozcon   Loru ipsum Links and stuff can go here
Content Sharers@jennita #mozcon   Loru ipsum Links and stuff can go here
Link Builders@jennita #mozcon   Loru ipsum Links and stuff can go here
Customers@jennita #mozcon
Searchers@jennita #mozcon
Biggest Critics@jennita #mozcon
Biggest Fans@jennita #mozcon        Meet @rshowerman & her Roger tattoo
Forum Participants@jennita #mozcon
Site Uptime Monitoring Service@jennita #mozcon
Ok, Jen.So what can I do?
Well,              Remember                this?@jennita #mozcon
Customer Service                                         Production                                                       ...
Create a                   Taskforce@jennita #mozcon
Tell them Jlo         sent you.@jennita #mozcon
Think this               happens              overnight?@jennita #mozcon
@jennita #mozcon
It’s a                   team                   effort@jennita #mozcon
@jennita #mozcon
Focused on             Community@jennita #mozcon
@jennita #mozcon
You make it soundso easy…
It’s not.@jennita #mozcon
But if you           make        Community a          priority@jennita #mozcon
Image source:@jennita #mozcon   http://cosmocookie.blogspot.com/2012/05/unicorn-rainbow-cupcakes.html
A.K.A.@jennita #mozcon
10 Pro Tips:                   Managing          Community      for Maximum Inbound@jennita #mozcon
1. It’s a team sport@jennita #mozcon
2. Test, test, test!@jennita #mozcon
3. Turn critic into a fan@jennita #mozcon
4. Delight them!@jennita #mozcon
5. Give a Sh**!@jennita #mozcon
6. Be Proactive@jennita #mozcon
7. Give ‘em Props@jennita #mozcon
8. Use G+ Search@jennita #mozcon
9. Everyone Helps@jennita #mozcon
10. Listen + Act@jennita #mozcon
Make            Community                   your greatest                   Inbound                      asset@jennita #mo...
Jennifer Sable Lopez Community Manager        SEOmoz  http://www.seomoz.org        @jennita
Community as Inbound - MozCon 2012 by Jen Lopez
Community as Inbound - MozCon 2012 by Jen Lopez
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Community as Inbound - MozCon 2012 by Jen Lopez

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As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.

Published in: Lifestyle, Business, Technology
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Transcript of "Community as Inbound - MozCon 2012 by Jen Lopez"

  1. 1. Community as Inbound Jennifer Sable Lopez Community Manager SEOmoz @jennita
  2. 2. z0mg. I Inbound!
  3. 3. @jennita #mozcon
  4. 4. @jennita #mozcon
  5. 5. @jennita #mozcon
  6. 6. @jennita #mozcon http://mz.cm/OSmJVf
  7. 7. @jennita #mozcon http://mz.cm/OSmnxT
  8. 8. @jennita #mozcon http://mz.cm/moztop10
  9. 9. @jennita #mozcon http://mz.cm/OSqcDo
  10. 10. You get the picture@jennita #mozcon
  11. 11. CO M M U NIT Y@jennita #mozcon
  12. 12. Yea, cool.That’s not my job.
  13. 13. Think of it thisway…
  14. 14. Brand Advocates@jennita #mozcon
  15. 15. Product Feedback Specialists@jennita #mozcon
  16. 16. Content Generators@jennita #mozcon Loru ipsum Links and stuff can go here
  17. 17. Content Sharers@jennita #mozcon Loru ipsum Links and stuff can go here
  18. 18. Link Builders@jennita #mozcon Loru ipsum Links and stuff can go here
  19. 19. Customers@jennita #mozcon
  20. 20. Searchers@jennita #mozcon
  21. 21. Biggest Critics@jennita #mozcon
  22. 22. Biggest Fans@jennita #mozcon Meet @rshowerman & her Roger tattoo
  23. 23. Forum Participants@jennita #mozcon
  24. 24. Site Uptime Monitoring Service@jennita #mozcon
  25. 25. Ok, Jen.So what can I do?
  26. 26. Well, Remember this?@jennita #mozcon
  27. 27. Customer Service Production PM + BI Product Content + SEO Content Design Social Community Managers SEO, other channels© Menlopics: http://www.flickr.com/photos/menlopics/7593441874/
  28. 28. Create a Taskforce@jennita #mozcon
  29. 29. Tell them Jlo sent you.@jennita #mozcon
  30. 30. Think this happens overnight?@jennita #mozcon
  31. 31. @jennita #mozcon
  32. 32. It’s a team effort@jennita #mozcon
  33. 33. @jennita #mozcon
  34. 34. Focused on Community@jennita #mozcon
  35. 35. @jennita #mozcon
  36. 36. You make it soundso easy…
  37. 37. It’s not.@jennita #mozcon
  38. 38. But if you make Community a priority@jennita #mozcon
  39. 39. Image source:@jennita #mozcon http://cosmocookie.blogspot.com/2012/05/unicorn-rainbow-cupcakes.html
  40. 40. A.K.A.@jennita #mozcon
  41. 41. 10 Pro Tips: Managing Community for Maximum Inbound@jennita #mozcon
  42. 42. 1. It’s a team sport@jennita #mozcon
  43. 43. 2. Test, test, test!@jennita #mozcon
  44. 44. 3. Turn critic into a fan@jennita #mozcon
  45. 45. 4. Delight them!@jennita #mozcon
  46. 46. 5. Give a Sh**!@jennita #mozcon
  47. 47. 6. Be Proactive@jennita #mozcon
  48. 48. 7. Give ‘em Props@jennita #mozcon
  49. 49. 8. Use G+ Search@jennita #mozcon
  50. 50. 9. Everyone Helps@jennita #mozcon
  51. 51. 10. Listen + Act@jennita #mozcon
  52. 52. Make Community your greatest Inbound asset@jennita #mozcon
  53. 53. Jennifer Sable Lopez Community Manager SEOmoz http://www.seomoz.org @jennita
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