Community as Inbound - MozCon 2012 by Jen Lopez
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Community as Inbound - MozCon 2012 by Jen Lopez

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As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.

As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.

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  • 1. Community as Inbound Jennifer Sable Lopez Community Manager SEOmoz @jennita
  • 2. z0mg. I Inbound!
  • 3. @jennita #mozcon
  • 4. @jennita #mozcon
  • 5. @jennita #mozcon
  • 6. @jennita #mozcon http://mz.cm/OSmJVf
  • 7. @jennita #mozcon http://mz.cm/OSmnxT
  • 8. @jennita #mozcon http://mz.cm/moztop10
  • 9. @jennita #mozcon http://mz.cm/OSqcDo
  • 10. You get the picture@jennita #mozcon
  • 11. CO M M U NIT Y@jennita #mozcon
  • 12. Yea, cool.That’s not my job.
  • 13. Think of it thisway…
  • 14. Brand Advocates@jennita #mozcon
  • 15. Product Feedback Specialists@jennita #mozcon
  • 16. Content Generators@jennita #mozcon Loru ipsum Links and stuff can go here
  • 17. Content Sharers@jennita #mozcon Loru ipsum Links and stuff can go here
  • 18. Link Builders@jennita #mozcon Loru ipsum Links and stuff can go here
  • 19. Customers@jennita #mozcon
  • 20. Searchers@jennita #mozcon
  • 21. Biggest Critics@jennita #mozcon
  • 22. Biggest Fans@jennita #mozcon Meet @rshowerman & her Roger tattoo
  • 23. Forum Participants@jennita #mozcon
  • 24. Site Uptime Monitoring Service@jennita #mozcon
  • 25. Ok, Jen.So what can I do?
  • 26. Well, Remember this?@jennita #mozcon
  • 27. Customer Service Production PM + BI Product Content + SEO Content Design Social Community Managers SEO, other channels© Menlopics: http://www.flickr.com/photos/menlopics/7593441874/
  • 28. Create a Taskforce@jennita #mozcon
  • 29. Tell them Jlo sent you.@jennita #mozcon
  • 30. Think this happens overnight?@jennita #mozcon
  • 31. @jennita #mozcon
  • 32. It’s a team effort@jennita #mozcon
  • 33. @jennita #mozcon
  • 34. Focused on Community@jennita #mozcon
  • 35. @jennita #mozcon
  • 36. You make it soundso easy…
  • 37. It’s not.@jennita #mozcon
  • 38. But if you make Community a priority@jennita #mozcon
  • 39. Image source:@jennita #mozcon http://cosmocookie.blogspot.com/2012/05/unicorn-rainbow-cupcakes.html
  • 40. A.K.A.@jennita #mozcon
  • 41. 10 Pro Tips: Managing Community for Maximum Inbound@jennita #mozcon
  • 42. 1. It’s a team sport@jennita #mozcon
  • 43. 2. Test, test, test!@jennita #mozcon
  • 44. 3. Turn critic into a fan@jennita #mozcon
  • 45. 4. Delight them!@jennita #mozcon
  • 46. 5. Give a Sh**!@jennita #mozcon
  • 47. 6. Be Proactive@jennita #mozcon
  • 48. 7. Give ‘em Props@jennita #mozcon
  • 49. 8. Use G+ Search@jennita #mozcon
  • 50. 9. Everyone Helps@jennita #mozcon
  • 51. 10. Listen + Act@jennita #mozcon
  • 52. Make Community your greatest Inbound asset@jennita #mozcon
  • 53. Jennifer Sable Lopez Community Manager SEOmoz http://www.seomoz.org @jennita