Community as Inbound - MozCon 2012 by Jen Lopez

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As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.

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Community as Inbound - MozCon 2012 by Jen Lopez

  1. Community as Inbound Jennifer Sable Lopez Community Manager SEOmoz @jennita
  2. z0mg. I Inbound!
  3. @jennita #mozcon
  4. @jennita #mozcon
  5. @jennita #mozcon
  6. @jennita #mozcon http://mz.cm/OSmJVf
  7. @jennita #mozcon http://mz.cm/OSmnxT
  8. @jennita #mozcon http://mz.cm/moztop10
  9. @jennita #mozcon http://mz.cm/OSqcDo
  10. You get the picture@jennita #mozcon
  11. CO M M U NIT Y@jennita #mozcon
  12. Yea, cool.That’s not my job.
  13. Think of it thisway…
  14. Brand Advocates@jennita #mozcon
  15. Product Feedback Specialists@jennita #mozcon
  16. Content Generators@jennita #mozcon Loru ipsum Links and stuff can go here
  17. Content Sharers@jennita #mozcon Loru ipsum Links and stuff can go here
  18. Link Builders@jennita #mozcon Loru ipsum Links and stuff can go here
  19. Customers@jennita #mozcon
  20. Searchers@jennita #mozcon
  21. Biggest Critics@jennita #mozcon
  22. Biggest Fans@jennita #mozcon Meet @rshowerman & her Roger tattoo
  23. Forum Participants@jennita #mozcon
  24. Site Uptime Monitoring Service@jennita #mozcon
  25. Ok, Jen.So what can I do?
  26. Well, Remember this?@jennita #mozcon
  27. Customer Service Production PM + BI Product Content + SEO Content Design Social Community Managers SEO, other channels© Menlopics: http://www.flickr.com/photos/menlopics/7593441874/
  28. Create a Taskforce@jennita #mozcon
  29. Tell them Jlo sent you.@jennita #mozcon
  30. Think this happens overnight?@jennita #mozcon
  31. @jennita #mozcon
  32. It’s a team effort@jennita #mozcon
  33. @jennita #mozcon
  34. Focused on Community@jennita #mozcon
  35. @jennita #mozcon
  36. You make it soundso easy…
  37. It’s not.@jennita #mozcon
  38. But if you make Community a priority@jennita #mozcon
  39. Image source:@jennita #mozcon http://cosmocookie.blogspot.com/2012/05/unicorn-rainbow-cupcakes.html
  40. A.K.A.@jennita #mozcon
  41. 10 Pro Tips: Managing Community for Maximum Inbound@jennita #mozcon
  42. 1. It’s a team sport@jennita #mozcon
  43. 2. Test, test, test!@jennita #mozcon
  44. 3. Turn critic into a fan@jennita #mozcon
  45. 4. Delight them!@jennita #mozcon
  46. 5. Give a Sh**!@jennita #mozcon
  47. 6. Be Proactive@jennita #mozcon
  48. 7. Give ‘em Props@jennita #mozcon
  49. 8. Use G+ Search@jennita #mozcon
  50. 9. Everyone Helps@jennita #mozcon
  51. 10. Listen + Act@jennita #mozcon
  52. Make Community your greatest Inbound asset@jennita #mozcon
  53. Jennifer Sable Lopez Community Manager SEOmoz http://www.seomoz.org @jennita

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