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Guest Blogging Isn't Dead

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Google is taking a tough stance on guest blogging, and they’re starting to penalise blogs and blog networks they see as spammy. How do you react to it? Do you run scared and stop guest blogging all …

Google is taking a tough stance on guest blogging, and they’re starting to penalise blogs and blog networks they see as spammy. How do you react to it? Do you run scared and stop guest blogging all together? No way. It just means you have to work harder. In this session we’ll talk about how you can take advantage of guest blogging either as a publisher or author. You’ll learn tips to ensuring great content, ways of finding legitimate authors, and checks and balances to ensure you won’t fall under scrutiny. Don’t run scared, fight back with killer content.

Published in: Marketing, Technology

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  • 1. Guest Blogging Isn’t Dead, but Blogging Just for Links Is Jennifer Sable Lopez Director of Community at Moz @jennita
  • 2. R.I.P. GUEST BLOGGING?
  • 3. Don’t Play Dead Turkey @jennita #SMXSydney
  • 4. Stop Focusing on Links @jennita #SMXSydney “…if you're using guest blogging as a way to gain links in 2014, you should probably stop.”
  • 5. Ok. So, Why Guest Blog?
  • 6. Brand Presence @jennita #SMXSydney
  • 7. Become an Authority @jennita #SMXSydney
  • 8. Increase Traffic @jennita #SMXSydney
  • 9. Stand Out in the Crowd @jennita #SMXSydney
  • 10. Build Community @jennita #SMXSydney
  • 11. Expand G+ Authorship @jennita #SMXSydney http://www.stonetemple.com/the-great-google-authorship- kidnapping-what-happened-to-your-author-photo-in-search/
  • 12. How to Be a Better Guest Author
  • 13. @jennita #SMXSydney! Stop Thinking About Links
  • 14. Get to Know the Community @jennita #SMXSydney
  • 15. Read the Guidelines @jennita #SMXSydney
  • 16. Create Something of Value
  • 17. Have Someone Proofread @jennita #SMXSydney
  • 18. @jennita #SMXSydney! *You* Must Be the Author
  • 19. @jennita #SMXSydney! Know Your End Goal Branding Authority Community Stand Out Traffic Authorship
  • 20. @jennita #SMXSydney! Be Sure to Measure It!
  • 21. Become a Better Guest Blogging Publisher
  • 22. @jennita #SMXSydney! Make Sure it’s Someone’s Job Blog ManagerYouMoz Manager
  • 23. @jennita #SMXSydney! Ensure Content Is Original Heeeey, this looks familiar…
  • 24. @jennita #SMXSydney! Tools to Help
  • 25. @jennita #SMXSydney! Set Guidelines http://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz
  • 26. @jennita #SMXSydney! Have a Process
  • 27. @jennita #SMXSydney! Is the Author a Real Person? Real Person?? Real Person!!
  • 28. @jennita #SMXSydney! Active in the Community?
  • 29. @jennita #SMXSydney! Double-Check Bio Ask yourself: Do you really want to endorse this person and their websites?
  • 30. @jennita #SMXSydney! Check & Re-Check the Links Ask yourself: Do you really want to endorse all of these links?
  • 31. @jennita #SMXSydney! Set up G+ Authorship Author G+ Connected Helps In SERPs!
  • 32. @jennita #SMXSydney! No Editing by Guest Authors
  • 33. Guest Blogging is a Tactic Remember,
  • 34. Just a Piece of The Full Marketing Strategy
  • 35. Jennifer Sable Lopez Director of Community at Moz @jennita !! Thank You All Images by Rudy Lopez Photography