Guest Blogging Isn’t Dead,
but Blogging Just for Links Is
Jennifer Sable Lopez
Director of Community at Moz
@jennita
R.I.P. GUEST BLOGGING?
Don’t Play Dead Turkey
@jennita #SMXSydney
Stop Focusing on Links
@jennita #SMXSydney
“…if you're using
guest blogging as
a way to gain
links in 2014, you
should pro...
Ok. So, Why Guest Blog?
Brand Presence
@jennita #SMXSydney
Become an Authority
@jennita #SMXSydney
Increase Traffic
@jennita #SMXSydney
Stand Out in the Crowd
@jennita #SMXSydney
Build Community
@jennita #SMXSydney
Expand G+ Authorship
@jennita #SMXSydney
http://www.stonetemple.com/the-great-google-authorship-
kidnapping-what-happened-...
How to Be a Better
Guest Author
@jennita #SMXSydney!
Stop Thinking About Links
Get to Know the Community
@jennita #SMXSydney
Read the Guidelines
@jennita #SMXSydney
Create Something of Value
Have Someone Proofread
@jennita #SMXSydney
@jennita #SMXSydney!
*You* Must Be the Author
@jennita #SMXSydney!
Know Your End Goal
Branding
Authority
Community
Stand Out
Traffic
Authorship
@jennita #SMXSydney!
Be Sure to Measure It!
Become a Better Guest
Blogging Publisher
@jennita #SMXSydney!
Make Sure it’s Someone’s Job
Blog ManagerYouMoz Manager
@jennita #SMXSydney!
Ensure Content Is Original
Heeeey,
this looks
familiar…
@jennita #SMXSydney!
Tools to Help
@jennita #SMXSydney!
Set Guidelines
http://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz
@jennita #SMXSydney!
Have a Process
@jennita #SMXSydney!
Is the Author a Real Person?
Real Person??
Real Person!!
@jennita #SMXSydney!
Active in the Community?
@jennita #SMXSydney!
Double-Check Bio
Ask yourself:
Do you really want to
endorse this person and
their websites?
@jennita #SMXSydney!
Check & Re-Check the Links
Ask yourself:
Do you really want to
endorse all of these
links?
@jennita #SMXSydney!
Set up G+ Authorship
Author
G+ Connected
Helps In
SERPs!
@jennita #SMXSydney!
No Editing by Guest Authors
Guest Blogging is a Tactic
Remember,
Just a Piece of The Full
Marketing Strategy
Jennifer Sable Lopez
Director of Community at Moz
@jennita
!!
Thank You
All Images by Rudy Lopez Photography
Guest Blogging Isn't Dead
Guest Blogging Isn't Dead
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Guest Blogging Isn't Dead

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Google is taking a tough stance on guest blogging, and they’re starting to penalise blogs and blog networks they see as spammy. How do you react to it? Do you run scared and stop guest blogging all together? No way. It just means you have to work harder. In this session we’ll talk about how you can take advantage of guest blogging either as a publisher or author. You’ll learn tips to ensuring great content, ways of finding legitimate authors, and checks and balances to ensure you won’t fall under scrutiny. Don’t run scared, fight back with killer content.

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Transcript of "Guest Blogging Isn't Dead"

  1. 1. Guest Blogging Isn’t Dead, but Blogging Just for Links Is Jennifer Sable Lopez Director of Community at Moz @jennita
  2. 2. R.I.P. GUEST BLOGGING?
  3. 3. Don’t Play Dead Turkey @jennita #SMXSydney
  4. 4. Stop Focusing on Links @jennita #SMXSydney “…if you're using guest blogging as a way to gain links in 2014, you should probably stop.”
  5. 5. Ok. So, Why Guest Blog?
  6. 6. Brand Presence @jennita #SMXSydney
  7. 7. Become an Authority @jennita #SMXSydney
  8. 8. Increase Traffic @jennita #SMXSydney
  9. 9. Stand Out in the Crowd @jennita #SMXSydney
  10. 10. Build Community @jennita #SMXSydney
  11. 11. Expand G+ Authorship @jennita #SMXSydney http://www.stonetemple.com/the-great-google-authorship- kidnapping-what-happened-to-your-author-photo-in-search/
  12. 12. How to Be a Better Guest Author
  13. 13. @jennita #SMXSydney! Stop Thinking About Links
  14. 14. Get to Know the Community @jennita #SMXSydney
  15. 15. Read the Guidelines @jennita #SMXSydney
  16. 16. Create Something of Value
  17. 17. Have Someone Proofread @jennita #SMXSydney
  18. 18. @jennita #SMXSydney! *You* Must Be the Author
  19. 19. @jennita #SMXSydney! Know Your End Goal Branding Authority Community Stand Out Traffic Authorship
  20. 20. @jennita #SMXSydney! Be Sure to Measure It!
  21. 21. Become a Better Guest Blogging Publisher
  22. 22. @jennita #SMXSydney! Make Sure it’s Someone’s Job Blog ManagerYouMoz Manager
  23. 23. @jennita #SMXSydney! Ensure Content Is Original Heeeey, this looks familiar…
  24. 24. @jennita #SMXSydney! Tools to Help
  25. 25. @jennita #SMXSydney! Set Guidelines http://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz
  26. 26. @jennita #SMXSydney! Have a Process
  27. 27. @jennita #SMXSydney! Is the Author a Real Person? Real Person?? Real Person!!
  28. 28. @jennita #SMXSydney! Active in the Community?
  29. 29. @jennita #SMXSydney! Double-Check Bio Ask yourself: Do you really want to endorse this person and their websites?
  30. 30. @jennita #SMXSydney! Check & Re-Check the Links Ask yourself: Do you really want to endorse all of these links?
  31. 31. @jennita #SMXSydney! Set up G+ Authorship Author G+ Connected Helps In SERPs!
  32. 32. @jennita #SMXSydney! No Editing by Guest Authors
  33. 33. Guest Blogging is a Tactic Remember,
  34. 34. Just a Piece of The Full Marketing Strategy
  35. 35. Jennifer Sable Lopez Director of Community at Moz @jennita !! Thank You All Images by Rudy Lopez Photography
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