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Building Your Community From the Ground Up

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  • Branding?LinksUGCSignupsEngagement
  • Are you still just talking to yourself or are others responding?Sharing your content? Talking about your tools? Responding to your social posts?
  • Are you still just talking to yourself or are others responding?Sharing your content? Talking about your tools? Responding to your social posts?
  • To a certain area?What kind of increases?Note specific spikes in social – influencers? Reach out
  • To a certain area?What kind of increases?Note specific spikes in social – influencers? Reach out

Building Your Community From the Ground Up Building Your Community From the Ground Up Presentation Transcript

  • Jen Sable Lopez Building Your Community From The Ground Up Director of Community at Moz
  • “Moz already has a community. This is easy for you.”
  • @jennita! SEOmoz Blog – January 2005
  • @jennita! Top SEOmoz Members – August 2005 518 Blog Entries In 10 Months!
  • @jennita! SEOmoz Twitter – May 2009
  • Ok, so how do *we* start?
  • Start With Goals
  • @jennita! What are your organization’s goals? VISION Our vision is for a world free of colon cancer where education, early detection and treatment lead to survivorship for all. MISSION Our mission is to knock colon cancer out of the top three cancer killers. We are doing this by championing prevention, funding cutting-edge research and providing the highest quality patient support services.
  • @jennita! How would a Community help reach those? “We're a community that provides hope and support to patients and their families, while saving lives through screening, access, awareness, advocacy and research.”
  • @jennita! What do you hope to achieve?
  • Set achievable goals Moz Goal: Reach a Broader Audience Marketing Team Goal: Increase engagement within the Community on-site, off- site, & off-line Megan’s Goal: Increase engagement on Facebook & Google+ by 25%
  • @jennita! Communicate to everyone Actual slide deck from All Staff meeting in 2010
  • How Will We Measure?
  • @jennita! It depends on your goals
  • KPIs: The Basics @jennita!
  • @jennita! Engagement
  • @jennita! Engagement – Week over Week
  • @jennita! On-Site Activity
  • Traffic
  • @jennita! Dude. BACKLINKS.
  • @jennita! Overall health
  • @jennita! Have some fun!
  • Assess Internal Resources
  • @jennita! A blogger in the midst?
  • @jennita! Anyone have a large network already? This guy!!
  • @jennita! A Social Media Enthusiast?
  • A Dev to champion your ideas?
  • All to be a part of the Community
  • Must. Do. Research.
  • Does a Community already exist?
  • @jennita! Check in on your competitors
  • What are they missing out on?
  • It’s ok to START SMALL
  • @jennita! Where to start?
  • @jennita! Focus your efforts
  • @jennita! Tell your story
  • @jennita! Show your personality
  • @jennita! It’ cool to care
  • Expand as the team grows
  • @jennita! Keep on keepin’ on
  • Building a Team
  • @jennita! Again, starting small is FINE.
  • Make a list of daily tasks Community Daily Tasks Circa 2010
  • That list will change Community Daily Tasks TODAY
  • Train and encourage everyone
  • Community is a team sport
  • Test Test Re-test
  • Then Re-evaluate
  • @jennita! Goals still in alignment? KPIs make sense? Is the team missing anything?
  • Now, you just have to DO IT.
  • Jen Sable Lopez @jennita jen@moz.com THANK YOU