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  • 1. PATRICK PARKER REALTYReal Estate Expertise by The Shore Patrick Parker 201.788.6182 pparker@patrickparkerrealty.com www.patrickparkerrealty.com
  • 2. Table of ContentsLet me help you navigate the reasons why Just click on any of the followingPatrick Parker Realty is the superior chapters to learn more about what wechoice when it comes to first-class, turn- have to offer…key service founded on expertise thatensures your full satisfaction. Your Agent of Choice Why Patrick Parker Realty? Marketing Your Home Home Enhancement The Best Price Attainable The Sales Process Contact Me
  • 3. Your Agent of Choice
  • 4. Patrick Parker HOME Patrick Parker Broker / Owner When representing you that Seller, I go You need a professional as a understands the estate, is to help to achieve your real extra mile positionedyou stay ahead of goals. I stay on top of market trends and the game, and has experience in the local property values so your given priced market. My success has home isme the effectively from expertise required to day your house. sell one. Through innovative marketing techniques and I am dedicated to providing you the finest forward-thinking communications strategy I service available on the Jersey Shore. My make sure the right buyers know your expertise is in the Bradley Beach, Ocean house may be their next home. Grove, Asbury Park, Avon-by-the-Sea and Belmar areas. From Oceanfront homes to small beach get-away’s, I commit to providing you the first-class service you deserve.
  • 5. What’s Important to You? HOMEWhen it comes to understanding what’s important to you as you embark on sellingyour house, you will benefit from personalized service and strict attention to detail.Making Your Real Estate Dream A RealityThrough each step of the sales process I am not only your agent, but I am your go-to, professional resource. My experience has taught me many things about what isrequired to sell a home, but the personal touch I offer will uncover what you want andwhat you need.No stone will go unturned in making your real estate dream a reality.
  • 6. What Sellers Want In An Agent HOME Association with Broker Other 5% 1% Professional Designations Honesty & Trustworthiness 4% 28% Listening & Personality 10%Knowledge of Neighborhood 12% Reputation Personal Relationship 22% 17% Source: The NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers & Sellers
  • 7. What Sellers Need In An Agent HOME Finding A New Home Other 3% 1% Help Negotiating with Buyers Help Finding A Buyer 5% 28% Details… Paperwork Inspection Settlement 7%Home Enhancement Advice 12% Help Pricing House Selling Within Specified Timeline 17% 27% Source: The NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers & Sellers
  • 8. What’s Important to You? HOME What do You Want? Need?
  • 9. Expertise by The Shore HOMELocal Expertise, World-Class ResultsWhen presented with the option of going with a national brokerage or a local firmconsider how important it is to have someone representing you immersed in the verycommunity in which you live.Consider the facts…When we think about how people are finding Real Estate information, we know that theInternet is one of the first places they turn. 90% of Home Buyers and Sellers Begin Their Search OnlineTaking this into consideration, the reality is that the Internet has leveled the playingfield. In a Google Search of “New Jersey Shore Real Estate” less than 10% of allorganic search results were national brokers.Real estate is local, you need local expertise.
  • 10. Finding Your Buyer HOME HOW BUYERS FIND HOMES Relocation Company Billboard Television You benefit from working with an agent who is…  Invested inBuilder Home the community  Knowledgeable of market trends  Home Book Understanding of buyer potential  Committedof Home innovating marketing practice to attract buyers Agents 85% to using Buyers find their homes through Real Estate Print Ad Open House Yard Sign Real Estate Agent InternetSource: National Association of REALTORS®Profile of Home Buyers and Sellers, 2010 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 11. A Valued Partner HOME Solid preparation before you list your house can bring higher prices and, in buyers markets, could mean the difference between sold or expired. More than just an agent, I want to be your valued partner managing every last detail…• Effective exterior and interior photography • Open Houses• Virtual Tours • Hosted Broker / Agent Tours• Develop a List of Features • Showing Feedback• Curb-side Appeal • Price Your Home Competitively• Home Enhancement Consultation • Represent you on All Offers until Closing• Signage Once you officially go to market I will launch your strategic marketing campaign! Learn more about how I’ll market your house!
  • 12. Testimonials HOME“Our home in Bradley Beach went under contract three days after listing with Patrick Parker. In this market, there are many steps to getting to sold, and each of these steps could lead to complications which could result in losing the sale.Patrick managed the process the entire way and proactively addressed each upcoming step with extreme knowledge and professionalism. He was easily accessible during the entire sales process and was an absolute pleasure to work with.” - Steve Hoberman Seller Working with Patrick Parker was a great experience. From the moment we inquired about the property to closing the deal, the response was extremely quick and easy. There is absolutely no comparison to the excellent service we received… it was a real pleasure! I genuinely look forward to working with you again in the future. - Lindsay Prato Buyer
  • 13. About Patrick Parker Realty
  • 14. Our Commitment HOMEPatrick Parker Realty, an independent boutique brokerage located in the heart ofBradley Beach is your local market leader. We understand the demands of a changingreal estate market and avail ourselves of the latest industry information and tools toensure excellent results.Our Commitment to YouOur seasoned Real Estate Agents are committed to providing all of our clients, fromfirst time sellers to veteran real estate investors, quality and friendly service. We walkyou through every step of the sale process offering the guidance, feedback, andexpertise needed to ensure your complete satisfaction.
  • 15. Why Patrick Parker Realty? HOME• Accurate, up-to-date market analysis to competitively list and sell your house• Schedule appointments and field calls from prospective buyers and their agents• Advise and negotiate on all offers• Walk client through the entire sales process, from listing to closing• Relocation services• Home enhancement assessment and resource coordination• Turn-key service through our network of exceptional field professionals Attorneys, mortgage brokers, title insurance agents, home inspectors and more• Strong Community affiliations o Member of the Bradley Beach Chamber of Commerce o Community presence through participation in local fundraisers and other events that provide enhanced company exposure and allow for additional marketing of listings• Hands-on broker, Patrick Parker
  • 16. Because Results Count… HOME … and You Count on Results PATRICK PARKER REALTY IS YOUR LOCAL MARKET LEADER* 26 Units Sold 30 25 18 20 15 8 10 6 6 6 5 0Source: Monmouth/Ocean MLS; January – September 2011* Local market defined as Bradley Beach
  • 17. Because Results Count… HOME … and You Count on Results PATRICK PARKER REALTY ALSO BRINGS IN MAJOR MARKET SHARE* $3M $3M $2.2M Volume $2M $1.7M $939K $1M $638K $300K $500K $250K $125K $0Source: Monmouth/Ocean MLS; January – September 2011* Local market defined as Bradley Beach
  • 18. Marketing Your Home
  • 19. Marketing Strategy HOMEPatrick Parker Realty is more than just a broker, we are your strategic marketingpartner dedicated to effectively promoting your house via modern channels that yieldthe quickest, most effective results. We do this by monitoring real estate marketingtrends so all of our efforts are informed by activities that yield sales.In a recent survey of over 1,000 agents and brokers, Patrick Parker Realty uncoveredthe Top 10 Most Effective Marketing Strategies.1. Referrals1.2. Featured Listings Patrick Parker Realty integrates all of these2.3. Social Media marketing disciplines to find a buyer ready to pay3.4. Email Campaigns the price you ask in the timeframe you are asking.4.5. Blogging5.6. Online Lead Generation Let’s talk Online Marketing…6.7. Online Ads8. Postcards/Mailers Look how many of these disciplines rely on the web.9. Outdoor Ads10. Print Ads
  • 20. Online Marketing HOME 90% of home buyers and sellers HOME BUYERS AND SELLERS use the Internet to search for their home and this number is consistently growing Reach the widest audience of potential buyers More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FORSource: National Association of REALTORS® THEIR HOMEProfile of Home Buyers and Sellers, 2010
  • 21. Attracting Buyers Online HOME 2002 PATRICK PARKER REALTY KEEPING ON TOP OF THE TRENDS Internet surpassed print ads 2004 More buyers found their home on internet than from signs 2010 The internet is THREE TIMES as powerful as signs Patrick Parker Realty keeps on top of the trends to find the buyers right for your property.Source: National Association of REALTORS®Profile of Home Buyers and Sellers, 2010
  • 22. Our Innovative Online Strategy HOMEFeatured ListingsYour house will have premium positioning on the Patrick Parker Realty website, our manyonline destinations, the MLS, the #1 real estate search site, REALTOR.com and Homes &Land Online and their powerful syndicated networkSocial MediaPatrick Parker Realty dedicates time and resources into promoting our brokerage and yourlisting through Social MediaInbound MarketingOur Social Networks and Blogs create ripe Online Lead Generation opportunities as wellas incentive to drive word-of-mouth through sharingForward Thinking StrategyPatrick Parker Realty implements the most innovative marketing practices into your realestate plan including QR Codes and Mobile MarketingTraditional MarketingWhile Patrick Parker Realty stays atop marketing trends that work, there is always a needfor more traditional practices such as Showings and Print Advertising. Your listing will befeatured in The Real Estate Book, Homes and Land Print and the Asbury Park Press
  • 23. About MLS BACKMLS stands for Multiple Listing System. These are privately owned databases onwhich properties are listed. It is the most popular Home Sales database.Listing your home on the MLS through me can mean that you deal with two of themost important areas of home selling in one step; not only will you be able to keepmore money from the sale for yourself, you will also have a potentially wider market asfar as buyers.
  • 24. About Realtor.com® BACKVisitors on REALTOR.comstay longer than on othercomparable sites. They takeanother look at a propertyand really comb through thedetailsVisitors on REALTOR.comalso come back more oftenthan on any othercomparable site
  • 25. The Power of Realtor.com® BACKWhen you list with me you will be featured on REALTOR.com as an EnhancedListing that will truly POP among REALTOR.coms expansive database of real estatelistings.Presence on REALTOR.com offers comprehensive details about your property sohome shoppers have a clear picture of what features and amenities are included.With REALTOR.com your listing will publish to their powerful network of partners… Network Partner Channel Move.com Homes by REALTOR.com MSN.com House & Home Excite Real Estate Juno House & Home NetZero House & Home Wall Street Journal RealEstateJournal.com Internet Broadcasting Real Estate 90+ local broadcast TV affiliate sites World Now Real Estate 70+ local broadcast TV affiliate sites Moving.com Real Estate
  • 26. Homes & Land Online BACKTo further attract qualified buyers to your listing your house will be featured on Homes& Land Online. Each month, homesandland.com draws 1.5 Million uniquevisitors, nearly 90% of which are active home shoppers.With intuitive search parameters such as county, state, zip code, price and morehomesandland.com offers another strong Online Forum where qualified buyers canfind your house.Online Exposure HUGE GREATHOMESHomes & Land Online offers the strongest syndicated network of all our Onlinepartners. Once listed on homesandland.com your house will be automaticallypublished to their partners like Trulia, Zillow, Google, Yahoo!, AOL and more.On day one with me you’ll instantaneously gain maximum reach! YOUR LISTING justrealestatelistings.com ®
  • 27. Social Media BACK All Home BuyersSocial media channels such asFacebook, Twitter and YouTubeincrease the venues of choicefor home buyers to collectinformation and connect withyour listing. This is a strategicopportunity to create a “SocialFunnel” above the traditional Qualified Home Buyersmarketing and sales funnel –where consumers take the leadin finding information andcontent that ultimately drivesawareness and sales. SOLD!
  • 28. MLS ID # 2123082752,200 SF HOME WITH 4 BEDROOMS AND 3 FULL BATHS. THISHOME SITS ON A 50 X 150 PIECE OF PROPERTY. BRADLEY BEACHALLOWS AN 800 SF 2 CAR GARAGE WITH A 600 SF APARTMENTABOVE IT IN THE REAR OF THE PROPERTY. MANY POSSIBILITIESAND OPTIONS, LETS TALK!
  • 29. New Jersey : Monmouth County : Bradley Beach : Patrick Parker Realty ACTIVERAIN SCREENGRAB
  • 30. WORDPRESS SCREENGRAB
  • 31. Inbound Marketing… BACK …Generating Qualified Inbound LeadsIn sum, what does this mean to you?Greater exposure and engagement of potential buyers through calculated tacticswill draw buyers to Patrick Parker Realty and, ultimately, your listing.
  • 32. Forward Thinking Strategy… BACK …Mobile MarketingI understand the importance of implementing a creative,targeted and impactful mobile marketing strategy that willhelp generate quality buyers and maximize exposure foryour house. Real estate text marketing service generating leads for industry professionals. Buyers access listings (Photos, Videos, Maps and more) from their cell phones using SMS, real estate QR codes and mobile web technology.
  • 33. Forward Thinking Strategy… BACK …QR CodesA QR code (abbreviated from Quick Response code) is a specific matrix barcode thatis readable by dedicated QR readers and smartphones.When you scan or read a QR code with your iPhone, Android or other camera-enabledSmartphone, you can link to digital content on the web; activate a number ofphone functions including email, IM and SMS; and connect the mobile device toa web browser.When a potential buyer scans the QR code associated with your listing they willautomatically receive details, information and engaging content surroundingyour listing.Ultimately, this forward thinking strategy will help maximize the effectiveness of youroverall marketing campaign. By including QR codes on your lawn signs, marketingliterature, print ads and more; qualified buyers will be further engaged and drawn topursue your listing. In the end, your QR codes will encourage that next action stepthat is another step closer to purchase.
  • 34. Traditional & Proven Practices… BACK …Open HouseThe Broker’s Open HouseLocal and regional buyers makeThere of another kind of Openup half is the marketHouse that is not generallyMore buyers = better chance ofadvertised to the public. This isfinding one that is willing conceptthe Brokers Open. The to meetyour invite all the Realtors thatis to terms, price and desiredclosing date area of the listing sowork in thethey can take a look, get excitedI will tell their Open HouseTheand post your buyers. onthe websitenetworking-like where event more helpsconsumers are doing researchandcreate buzz about your listingdrive more qualified buyers toThose whoview your house. know theneighborhood may refer theirfriends to your Open House
  • 35. Traditional & Proven Strategy… BACK …Print AdvertisingBecause of my understanding of Real Estate Marketing Trends, I know that mostproperties are sold as a result of Online Marketing, the MLS, specialty sites such atREALTOR.com, Homes & Land Online and their respective affiliates and direct mail.Print Advertising, however, remains a staple in your marketing mix.Creating the Greatest ImpactHomes & Land Magazine is the most popular and widely read Marketing listingsConsider each prospective purchaser who sees your listing via any real estateMediuman “impression.” United States. homeHomes & Land magazine isin this area, whopublication in the There are Each shoppers, particularly targeted per marketarea and features house or even all, of prices, and MLS listings periodicalspurposefully pick up some,listings, home the local papers and sales in print forconvenient, offline estate in searching.that promote real real estateour local and surrounding areas.For that reason, though Patrick Parker Realty has found Print Advertising to yieldlesser results than other methods, the “impression” still counts. So your listing willappear in Homes & Land Print, The Real Estate Book and The Asbury Park Press.This additional “impression,” when integrated with each onlinemention, postcard, email or personal contact, makes your listing that much morememorable!
  • 36. Your Marketing Action Plan BACK As your strategic partner, everything I learn about your goals and objectives will go into creating a customized marketing action plan that will provide you with a clear idea of what will be done to attract the most potential, qualified buyers. Your plan will include such features as… Entry into Multiple Listing Service (MLS) Listing presence on the Patrick Parker Realty website Realtor.com Enhanced Listing exposure Homes & Land Online advertising Extensive Online Marketing and Social Media Marketing Visual market presence with highly recognizable Patrick Parker Realty lawn signs Mobile Marketing lawn sign integration Targeted local and regional print advertising with QR code integration Scheduling and hosting broker and public open houses Direct mailing of customized “Just Listed” mailers Custom property and neighborhood brochures Dedicated Marketing Department
  • 37. Home Enhancement
  • 38. Through The Eyes of Buyers HOME I will develop a custom tailored home enhancement plan that can make a difference in how quickly your home sells and the price you can obtain.• Focus on how buyers see your property• Leverage ideas from my exclusive Home Enhancement Guide• Identify enhancements that can pay for themselves in stronger offers from buyers
  • 39. Home Enhancement Checklist HOME Exterior comes to understanding what’s important to you as you embark on selling When it Keep property, your grass mowed, shrubs trimmed Pick up lawn tools, toys, sweep front walkway Clean up after pets Interior Pick up toys and shoes; make beds, put clothes away Prepare tables with flowers and place settings; set out a game or “coffee table” book Turn off the television; play soft background music Tidy up bathrooms; set out show towels Open drapes and shades, turn on lights, make house look bright and cheerful Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets Keep pets out of the way; make sure all pet areas are clean and free of odor Special tips for showings Secure jewelry, cash, medications and other valuables Leave while your house is being shown If people who are not accompanied by an agent ask to see your property, please refer them to me; I will pre-screen them
  • 40. The Best Price Attainable
  • 41. Competitive Market Analysis HOMEThe best price can only be determined by testing the market and challenging thecompetition. The market dictates the value based on current conditions, number ofhome buyers, etc.Buyers do “comparison shopping” and the Competitive Market Analysis focuses onproperties on the market competing for buyer attention.A Competitive Market Analysis will provide you with the information you need todetermine the present value of your home. The properties used for comparisoncome from current listings and recent sales in your own neighborhood.Your personal market analysis will contain detailed listing information from thecomparable properties and any special financing or terms known.
  • 42. The Benefit of Right Pricing HOMERight Pricing clearly works to the benefit of the home seller by resulting in a premiumselling price in the shortest marketing time. I will help you price your house right the first time! • Promote buyer and agent interest • Generate home-viewings • Create a sense of urgency • Set the stage for multiple purchase offers during the first 60 days of marketing • Purchase offers tend to be higher in relation to asking price • Puts you in firm control of price negotiations • Likely to result in a higher home selling price in a shorter time period
  • 43. Fair Market Value HOME The higher a property is priced above realistic market value, the more time it will take to When it comes to understanding what’s important to you as you embark on selling sell and the less interest it will attract. your property, $ If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through. Time on market Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively. $If your property is pricedright, more buyers will be interested when it first hits the market. Priced at realistic market value Priced above realistic market value
  • 44. Negotiation Strategy HOME Negotiation is, a complex process, which goes beyond just numbers, details and data collection. A skillful negotiator deals with various aspects, from running in- depth cost analyses to determining how to deal with a specific party. Part of my commitment to you is to deliver the refined negotiating skills I’ve learned from experience. In order to maintain the strongest negotiating position, I recommend that you do not discuss the following information with any buyers or other real estate agents.• Reason/Urgency for selling• Willingness to consider an offer less than listing price• Financing terms you would accept• Personal property you might be willing to include• Timing and benefits from your receive from Patrick Parker Realty• Any other confidential information
  • 45. The Sales Process
  • 46. The Sales Process HOME Agent presents Comparable Market Analysis Initial contactSeller Price established/timing discussed Commitment to agent Buyer Listing agreement with agent Create property wish-list Disclosures gathered/completed Financial qualifications Property prepared for Marketing Market education MLS, Realtor.com and Agent Distribution Complete loan pre-approval process Online Marketing begins View property Open Houses (Public/Broker) Review disclosures as available Private showings by appointment Write offer with agent Purchase offer presented to seller Negotiations Purchase offer presented to seller Accepted sales contract Open Escrow Obtain Complete Provide any additional Deposit earnest money necessary loan Property disclosures Receive additional disclosures property process Contractor inspections inspections 10+ days Facilitate property 7-10+ inspections Days Title search Inspections Preliminary report Loan and conditions Inspections and Condition removal: Conditions removal Additional negotiations, if necessary Removal increase Seller Agent 10-20+ days deposit | | Agent Seller Buyer & Seller sign documents 10+ Days separately at Title Company Receive cash proceed Loan funding title records Got Keys! Rent back or move at City Hall Move In
  • 47. Next Steps HOME
  • 48. PATRICK PARKERBroker / Owner Contact 201.788.6182 pparker@patrickparkerrealty.com www.patrickparkerrealty.com