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Ice sculpture designs_case_study
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Ice sculpture designs_case_study


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  • 1. Home Case StudyIce Sculpture DesignsOur Coolest ClientHoping to obtain the #1 market position in the tri-state area, Ice “PHANTOM POWER’s consistent, personalized attention to mySculpture Designs, New York’s premier ice sculpting company, needs really communicated their dedication to my success.retained PHANTOM POWER PRODUCTIONS in 2004 to employ PHANTOM POWER has helped us grow sales by honing in ona number of marketing and promotional outreach strategies. the habits and buying trends of my target audience. PHANTOM POWER’s knowledge and expertise is critical to myFirst priority for PHANTOM POWER was to maintain ownership small company. Their tactics constantly keep me ahead of theover the formal affair market. Through custom print advertising competition.”campaigns, strategic online presence and the cultivation of - Dawn Rella, Ownerrelationships with tri-state area caterers and party planners, Ice Ice Sculpture DesignsSculpture Designs has become the #1 purveyor of hand-carvedice sculptures in market.In an effort to keep ice carvings top of mind for potential clientsplanner affairs, PHANTOM POWER has executed a number ofpress kit mailings. As a result, Ice Sculpture Designs has beenfeatured in magazines such as Biz Bash, newspapers such as theNew York Post and television shows including The Rachel Rayshow and The Tony Danza show.
  • 2. Home New Business Wins!Over 80% of Ice Sculpture Designs’ sales come from theweb. The majority of the remainder come from agencies in • Academy of Motion Picture Arts & Sciencewhich PHANTOM POWER composed and distributed press • Tony Awardskits and eNewsletters. • Heisman Trophy • The Democratic Party • Lincoln CenterEager to extend their reach, PHANTOM POWER began • Metropolitan Museum of Artcrafting a custom database of high-end event planners, • Television and Film Industry Celebration at Graciecorporate event planners, movie studios and fashion designers. • TV GuideUsing this database Ice Sculpture Designs in conjunction with • PlayboyPHANTOM POWER has executed multiple targeted direct • National Basketball Associationmailing campaigns. In addition, as a preferred Constant • WABC WCBS WNBCContact partner, PHANTOM POWER has managed Email • Giants StadiumMarketing for Ice Sculpture Designs since 2004. • Madison Square Garden • Yankee StadiumCurrently, Ice Sculpture Designs is ranked #1 among Google,Yahoo and MSN search engines within their relevant keywordsearch. PHANTOM POWER is now working within the IceSculpture Designs budget to execute a comprehensive SocialMedia Marketing campaign. Watch Ice Sculpture Designs on Rachael Ray © 2010 PHANTOM POWER, LLC PHANTOM POWER . T.732.291.4536 . F.732.956.3986 . . Contact PHANTOM POWER for a FREE Needs Analysis and Estimate