Jennifer Pricci Marketing Resume


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Jennifer Pricci Marketing Resume

  1. 1. JenniferPricciG10 Twin Lights CourtHighlands, NJ 07732Home. 732.291.4536Mobile. INTEGRATED ONLINE & NEW MEDIA MARKETING LEADERSHIPVisionary and strategic Integrated Marketing Professional with 12+ years of broad-based experience combining both brand and agency sidesuccesses that drove differentiation and accelerated results within highly competitive and rapidly changing marketplaces. Passion for fosteringinnovation, collaboration and an unwavering focus on interactive, web, social and digital marketing initiatives. Regarded for an innate ability toadapt marketing strategies to shifting priorities and constantly evolving media landscape. Certified in Client Needs Analysis Process andSolution-Based Selling with the proven capability to produce targeted marketing campaigns in tune with sales team needs. Strikes a crucialbalance between infectious creative sensibility and business-oriented practicality. Delivers analytical focus on marketing ROI and enhancesefficacy of touchpoints and messaging to generate qualified sales leads and drive revenue. AREAS OF EXPERTISE 360°Media Expertise ▪ Online Marketing ▪ Social Media Marketing ▪ Inbound Marketing ▪ Content Marketing Landing Page Development & Call to Action Messaging ▪ Target Marketing ▪ Consumer Behavior Analysis ▪ Qualified Lead Generation Web Design ▪ Web Content Management ▪ Search Engine Optimization ▪ Search Engine Marketing B2B & B2C MARCOMM ▪ Client-centric Sales & Capabilities Presentations ▪ Brand Management & Guardian PROFESSIONAL EXPERIENCEPHANTOM POWER, LLC – Highlands, NJ 1999 to PresentFull-service marketing, interactive and public relations agency delivering uniquely customized outsourced solutions with a focus on big businessquality at small business rates.Chief Marketing ConsultantCreated unique market niche with successful entrepreneurial venture originally formed to serve musicians; subsequently expanded scope toinclude small business and contract/consultant work. Gained competitive differentiation with recognized ability to produce inventive marketingcampaigns in tune with clients strategic objectives. Deliver marketing, publicity and promotional services to high-profile entertainers and smallbusinesses to maximize ROI. Employ certification in Client Needs Analysis and Solution Based Selling to ensure customized client service andpersonal attention through PHANTOM POWER’S Marketing by Design approach. Client roster includes Grammy-nominated artist, LindaChorney, and Gold Record Award Winner, Bob Burger. Launched social media marketing/inbound marketing campaign that outperformed client revenue goal Interactive Online Seminar attendance by 40%, within 2 week timeframe. Secured Page 1 Google Placement with blog article: Hurricane Preparedness for the Jersey Shore. Ranked #6 out of 7M+ Google search results for “Hurricane Irene” + “New Jersey” as part of client content marketing initiative. Launched grassroots online marketing effort on Recording Academy website to leverage original music material for goal of obtaining Grammy nomination for client Linda Chorney. Supported by content marketing, mobile marketing and social media marketing initiatives, independent musician Linda Chorney landed Grammy nomination 2012 for “Best Americana Album.” Garnered 100K Slideshare followers for white paper: How Nielsen has Weighed in on Social Media. Achieved placement on Slideshare’s homepage, featured on “Hot on Facebook,” “Hot on LinkedIn” and “Hot on Twitter” pages and “Hot Presentation of the Year” status. Crafted new business proposal and marketing collateral for ClearChannels new business pitch to P.C. Richard & Son theatre naming sponsorship opportunity; multi-million dollar deal negotiated and closed by sales team. Personally selected by A&E Television Networks to design and present a custom marketing campaign for Wal-Mart, integrating AETN’s multiple platforms and range of capabilities. Recruited for certified partnerships with HubSpot, eMarketeer and Constant Contact to re-sell marketing software as third-party vendor. Perform services under “Certified Partner” title.EDISONLEARNING – New York, NY 2009 to 2011Education Management Organization offering traditional, online and extended education services that increase student achievement.Marketing ManagerRecruited to shape the strategic development of national marketing initiatives that spur revenue growth, generate leads and maximize clientretention for K-12 achievement programs. Harmonized look and feel across marketing materials to ensure alignment with EdisonLearning’score brand voice. Championed full scope of market plans, including branding, marketing communications and collateral, offer development,online identity, customer segmentation, public relations and testing new marketing channels. Composed, designed and completed persuasivenew business proposals. Effectively managed and resolved $1M annual marketing budget. Reported to Chief Marketing and Strategy Officer.
  2. 2. JenniferPricci ▪ Page 2 jennifer@jenniferpricci.comMarketing Manager Continued: Amplified qualified sales leads by 160% through the introduction of inbound marketing tactics, content marketing, search marketing, SEO, social media marketing, blogging, event Marketing and website farms. Revamped corporate website content, incorporating landing pages to gather and auto-import lead data into CRM. Drove enrollment and retainment at managed schools by designing and launching EdisonLearning Managed Schools web farm. Composed and designed new business proposals, increasing revenue by 80%. Delivered internal and external multimedia PowerPoint presentations for CEO and senior leadership team. Most notable presentations include EdisonLearning’s plans for Student Achievement to United States Secretary of Education Arne Duncan and to Magic Johnson for EdisonLearning/Magic Johnson Enterprises collaborative Dropout Prevention Program. Saved $160K through cost cutting initiatives, including insourcing of marketing engagements.DIANE TURTON, REALTORS – Point Pleasant Beach, NJ 2007 to 2009Full-service luxury real estate company with 14 regional sales offices specializing in high-end listings and national relocation; Monmouth andOcean County’s #1 real estate firm.Marketing DirectorRecruited to enhance brand affinity and direct repositioning strategies for a revised platform catered to the depressed real estate market.Composed, designed and aligned collateral with sales vision and priorities. Led comprehensive integrated marketing campaigns, public relationsand communication initiatives. Personally managed the complete redesign and relaunch of corporate website to expand customer base andimprove market penetration. Held full accountability for marketing operations budget and assessed ROI. Provided all-encompassing marketingsupport to staff of 25+ Managers and 500+ full-time Sales Agents. Supervised Marketing Assistant, Graphic Designer and Community Liaison.Reported directly to President and Founder. Magnified brand visibility by introducing digital marketing strategy for first time in company’s 25-year history. Rolled out email marketing campaign that expanded qualified lead database from 2K to 14K+ in less than 12 months. Integrated social media marketing into firm’s overall marketing mix. Conducted social media best practices seminars for Agents that improved Agent’s ability to grow individual lead lists. Boosted Search Engine Ranking 60% by devising and executing Search Engine Marketing and PPC strategy. Landed high-profile speaking and media engagements to drive market expansion, including interviews with Fox News: Your World with Neil Cavuto, Forbes and The New York Times.EVENTIVE MARKETING, OMNICOM GROUP – New York, NY 2005 to 2007Leading experiential marketing agency specializing in the conceptualization, development and execution of event marketing, mobile tours,nightlife marketing, public relations events, retail entertainment, sampling, entertainment marketing and sponsorship activation.Manager, Marketing & Business DevelopmentPromoted rapidly from Manager, Business Development to Manager, Marketing & Business Development within 6 months. Leveraged deepknowledge of marketplace trends and ability to adjust across verticals to uncover event marketing opportunities for the national businessdevelopment team among Fortune 500 clients and prospects. Applied knowledge of the client needs analysis process and solution based sellingto conceptualize, compose and design new business proposals for Fortune 500 prospects both new or in response to RFP’s and RFI’s. Crafted allmarketing collateral, capabilities presentations, case studies and online communications. Recruited and supervised Creative Coordinator andthird-party vendor resources. Reported directly to Senior Vice President and CEO. Recognized as sole member of marketing and sales team to generate revenue directly without immediate sales goals. Rebuilt site architecture, functionality and design to enhance user experience and effectively communicate offerings and successes. Handpicked to orchestrate corporate training and professional development programs.SIMON & SCHUSTER, VIACOM GROUP – New York, NY 2000 to 2001Publisher and division of CBS Corporation. Specialty Retail department drove revenue by managing 3K+ non-bookstore accounts.Marketing Coordinator, Specialty RetailFast-track promotion from Sales Associate to Marketing Coordinator within 6 months. Directed trade show presence to drive profit andenhance brand visibility. Spearheaded marketing efforts for national sales team of 90+ Representatives. Monitored account management,customer care and order fulfillment; managed MARCOMM creation and distribution to field. EDUCATION Bachelor of Arts in Communications / Bachelor of Arts in Psychology – Hofstra University – Hempstead, NY PHI BETA KAPPA International Honor Society Associates Degree in Music Industry – University of Miami – Coral Gables, FL PROFESSIONAL DEVELOPMENT HubSpot Inbound Marketing, Certification – HubSpot; Advanced Social Media for Media Professionals – Mediabistro Conference for Adobe Photoshop Users – CompuMaster; Solution-Based Sales & Marketing – ClearChannel University Building Powerful PowerPoint Presentations – SkillPath; SEO Advanced Course, Certification – Search Engine College