We put the public back into public relations

How to become famous
Presented by Jennifer O’Grady
Saturday 1 March

So, how famous do you want
to be?

Quick reality check

You can become more famous
than you are today

5 Practical Tips

1. Work out how famous you
are now

Use the major search engines
Find the base line
Define success

2. Decide what you want to be
famous for

Product
Service
Genius like qualities?

And decide what you want to
say

3. Work out who you want to
talk to

Investors
Customers
Consumers
Industry

4. Find ways to reach them

Consumer Newspapers &
Magazines
News stories
Human interest/case studies
Photo stories - Expert comments
Product placement - Features
Business deals - Reactive news
National and Local

TV & Radio
Much of the same but with a
strong visual hook
Backed by a spokesperson

Trade Press
New developments
Industry observations
Awards
Gossip . . . .

Blogs, social networks and
websites
Insightful comments
Up to date blogs
The right connections
Interesting!

Events
Stunts
Media events
Roadshow
Industry events
Networking events

60% of stories in the press
come through public relations

60% of stories in the press
come through public relations
Can you spot a PR story?

Oh, and 83% of statistics are
made up!

4. Project the right image

Be consistent
Online
In print
In person

5. Don’t be Chesney Hawkes

It’s all about sustainability

Thank you!