Your Personal Brand

Personal Branding
WE | Lead
February 2, 2010
Jennifer McClure
Vice President
Centennial, Inc.

Who Am I?
My Career:
People Focused
18+ yrs - HR Pro in privately held & F500 companies
4 yrs - Executive Recruiter
4 yrs - Executive Coach
Current Day Job:
Speaker, Trainer, Consultant, Coach
“ Career Development for Leaders & Talent Strategies for Businesses”
Jennifer

What We’ll Cover Today
Understanding what a “Personal Brand” is and why it matters
Developing a Personal Brand Statement
Communicating & promoting your Personal Brand
Making you/your Personal Brand memorable
Distinguishing your career with your Personal Brand

So What Is A Personal Brand?

True or False? Personal Branding is about image management.

Your Personal Brand is the perception that people have of you, as compared to other people in similar positions.

True or False? Personal Branding is all about getting a job.

To be in business today, your most important job is to be Chief Marketer of the brand called You .

True or False? I have a Personal Brand.

You already have a Personal Brand –
even if you don’t know what it is

Let’s Talk About Some Brands

You're every bit as much a
brand as
Nike, Coke, Pepsi, or Tide.

It’s NOT the same as your personal Mission Statement
It's NOT what you say about yourself
It's NOT an extension of your employer's brand
It's NOT something that you can ASK for
It's NOT permanent
Personal Brand = NOT

“ Your Personal Brand links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value and resonates with your target audience.”
Meg Guiseppi – Executive Personal Branding Strategist
So What Exactly Is It?

Why do I need a Personal Brand?

To stand out in a sea of similar products

Proactively manage your career
vs
waiting for a “career emergency”

What Is a Personal Brand Statement?

Your "verbal business card“
Brief summary of who you are & what you can do
Focused on benefits - not job titles or company names
Teaser statement - makes audience want to know more
* Not cheesy
Personal Brand Statement

I’m the leading personal branding expert for Gen-Y. Dan Schawbel (Author – Personal Branding Blog & Me 2.0) I help visionary, gutsy CEOs with a conscience land faster, earn more, have fun, and change the world! Deb Dib (The CEO Coach)

Defense/Aerospace CEO, creating value with integrity Employment Brand Ambassador & Professional Friend Maker I recruit talented professionals so fast you'll freak Tri-state's Top IT Professional Recruiting Match Maker Change your Career Stress into Career Success Source: http://www.cincyrecruiter.com/cincy_recruiter/2010/02/can-your-awesomeness-be-contained-to-7-words.html

What Is
The Most
Powerful Word
To Describe You?

A Personal Brand Statement Should Be:
understandable & memorable
synonymous with how others describe you
support a larger goal that others will care about

Your Turn!

“ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.” Career Distinction by William Arruda & Kirsten Dixson

Personal Branding
Meets Social Media

Information found on-line
is used by others to assess your
credibility, knowledge & experience

The Googles

“ Promoting yourself online is the best, easiest, fastest way to build your Personal Brand”.

Boris Mann – Web 2.0 and Personal Brand Development
Web 2.0 is your
Personal Brand Enabler

Promoting
Your Brand

Personal Brand Development Opportunities
Volunteer for projects at work
Volunteer for projects outside of work
Freelance
Teach a class
Write – column, newsletter, blog
Speak at or participate on a panel at a conference

And Finally…
Know yourself
Know what is unique about you that stands out
Flaunt your quirks
Maximize your strengths
Add your “mark” to everything you do
Google yourself regularly
Ask for feedback
Be a Connector
Think BIG
Keep refining – adapt & change
Give to your network
Be a confident communicator

Questions?
Connect with me:
Email: [email_address] / [email_address]
LinkedIn: http://www.linkedin.com/in/jennifermcclure
Twitter: http://twitter.com/CincyRecruiter
Facebook: http://www.facebook.com/jennifer.mcclure
Blogs: www.cincyrecruiter.com & www.fistfuloftalent.com

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Your Personal Brand

by Jennifer McClure on Feb 02, 2010

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Your Personal Brand — Presentation Transcript