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Your Personal Brand

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Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com

Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com

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  • 1. Personal Branding
    • WE | Lead
    • February 2, 2010
    • Jennifer McClure
    • Vice President
    • Centennial, Inc.
  • 2. Who Am I?
    • My Career:
    • People Focused
      • 18+ yrs - HR Pro in privately held & F500 companies
      • 4 yrs - Executive Recruiter
      • 4 yrs - Executive Coach
    • Current Day Job:
    • Speaker, Trainer, Consultant, Coach
    • “ Career Development for Leaders & Talent Strategies for Businesses”
    Jennifer
  • 3. What We’ll Cover Today
    • Understanding what a “Personal Brand” is and why it matters
    • Developing a Personal Brand Statement
    • Communicating & promoting your Personal Brand
    • Making you/your Personal Brand memorable
    • Distinguishing your career with your Personal Brand
  • 4. So What Is A Personal Brand?
  • 5. True or False? Personal Branding is about image management.
  • 6. FALSE
  • 7. Your Personal Brand is the perception that people have of you, as compared to other people in similar positions.
  • 8. True or False? Personal Branding is all about getting a job.
  • 9. FALSE
  • 10. To be in business today, your most important job is to be Chief Marketer of the brand called You .
  • 11. True or False? I have a Personal Brand.
  • 12. TRUE
  • 13.
    • You already have a Personal Brand –
    • even if you don’t know what it is
  • 14. Let’s Talk About Some Brands
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.
    • You're every bit as much a
    • brand as
    • Nike, Coke, Pepsi, or Tide.
  • 20.
    • It’s NOT the same as your personal Mission Statement
    • It's NOT what you say about yourself
    • It's NOT an extension of your employer's brand
    • It's NOT something that you can ASK for
    • It's NOT permanent
    Personal Brand = NOT
  • 21.
    • “ Your Personal Brand links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value and resonates with your target audience.”
    • Meg Guiseppi – Executive Personal Branding Strategist
    So What Exactly Is It?
  • 22. Why do I need a Personal Brand?
  • 23.
    • To stand out in a sea of similar products
  • 24.
    • Proactively manage your career
    • vs
    • waiting for a “career emergency”
  • 25. What Is a Personal Brand Statement?
  • 26.
    • Your "verbal business card“
    • Brief summary of who you are & what you can do
    • Focused on benefits - not job titles or company names
    • Teaser statement - makes audience want to know more
    • * Not cheesy
    Personal Brand Statement
  • 27. I’m the leading personal branding expert for Gen-Y. Dan Schawbel (Author – Personal Branding Blog & Me 2.0) I help visionary, gutsy CEOs with a conscience land faster, earn more, have fun, and change the world! Deb Dib (The CEO Coach)
  • 28. Defense/Aerospace CEO, creating value with integrity Employment Brand Ambassador & Professional Friend Maker I recruit talented professionals so fast you'll freak Tri-state's Top IT Professional Recruiting Match Maker Change your Career Stress into Career Success Source: http://www.cincyrecruiter.com/cincy_recruiter/2010/02/can-your-awesomeness-be-contained-to-7-words.html
  • 29.
    • What Is
    • The Most
    • Powerful Word
    • To Describe You?
  • 30. THE
  • 31. A Personal Brand Statement Should Be:
    • understandable & memorable
    • synonymous with how others describe you
    • support a larger goal that others will care about
  • 32.
    • Your Turn!
  • 33. “ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.” Career Distinction by William Arruda & Kirsten Dixson
  • 34.
    • Personal Branding
    • Meets Social Media
  • 35.
    • Information found on-line
    • is used by others to assess your
    • credibility, knowledge & experience
  • 36. The Googles
  • 37.
    • “ Promoting yourself online is the best, easiest, fastest way to build your Personal Brand”.
    • Boris Mann – Web 2.0 and Personal Brand Development
    • Web 2.0 is your
    • Personal Brand Enabler
  • 38.
    • Promoting
    • Your Brand
  • 39. Personal Brand Development Opportunities
    • Volunteer for projects at work
    • Volunteer for projects outside of work
    • Freelance
    • Teach a class
    • Write – column, newsletter, blog
    • Speak at or participate on a panel at a conference
  • 40. And Finally…
    • Know yourself
    • Know what is unique about you that stands out
    • Flaunt your quirks
    • Maximize your strengths
    • Add your “mark” to everything you do
    • Google yourself regularly
    • Ask for feedback
    • Be a Connector
    • Think BIG
    • Keep refining – adapt & change
    • Give to your network
    • Be a confident communicator
  • 41.
    • Questions?
    • Connect with me:
    • Email: [email_address] / [email_address]
    • LinkedIn: http://www.linkedin.com/in/jennifermcclure
    • Twitter: http://twitter.com/CincyRecruiter
    • Facebook: http://www.facebook.com/jennifer.mcclure
    • Blogs: www.cincyrecruiter.com & www.fistfuloftalent.com

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