Why Social Media Matters For Your Business - May 12 2011
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Why Social Media Matters For Your Business - May 12 2011

  • 2,471 views
Uploaded on

Presentation by Jennifer McClure - President of Unbridled Talent, LLC - at a Goering Center for Family & Private Businesses seminar in Cincinnati, OH May 12, 2011.

Presentation by Jennifer McClure - President of Unbridled Talent, LLC - at a Goering Center for Family & Private Businesses seminar in Cincinnati, OH May 12, 2011.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,471
On Slideshare
2,458
From Embeds
13
Number of Embeds
2

Actions

Shares
Downloads
97
Comments
1
Likes
8

Embeds 13

http://www.linkedin.com 12
http://paper.li 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. why social media matters for your business goering center core member breakfast seminar jennifer mcclure – president, unbridled talent, llc may 12, 2011
  • 2. tell us about you
  • 3. who is using social media?
  • 4. who is using social media?
  • 5. why does social media matter?
  • 6. next evolution in communication
  • 7. build awareness/be “findable” SOURCE: Pew Internet & American Life Project, 2010
  • 8. “ listen” SOURCE: http://socialmention.com/
  • 9. “ listen”
  • 10. engage
  • 11. respond SOURCE: http://www.vehrcommunications.com/wp-content/uploads/media-trust-and-usage-report-2010.pdf
  • 12. respond (plan in advance) SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart
  • 13. attract customers
  • 14. attract customers SOURCE: http://blog.hubspot.com/blog/tabid/6307/bid/10437/Study-LinkedIn-Is-More-Effective-for-B2B-Companies.aspx
  • 15. obtain customer feedback
  • 16. attract & recruit talent SOURCE: http://web.jobvite.com/rs/jobvite/images/Jobvite%202010%20Social%20Recruiting%20Report_2.pdf
  • 17.
    • 57% of job seekers expect a company to interact with fans & followers
    • both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website
    attract & recruit talent SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personi fied survey June 2010
  • 18. get started
  • 19.
    • sample initial goals
    • branding/marketing
    • improve brand presence to build awareness
    • increase positive mentions/sentiment about our brand
    • website
    • increase traffic to website
    • recruiting
    • attract qualified candidates to our career opportunities
    • develop a source for active & passive candidates
    define goals
  • 20. measure success
  • 21.
    • consider the benefits of allowing all employees access
    • develop social media guidelines for your company
    • train your employees on your policy
    • share examples of appropriate & inappropriate use
    train employees
  • 22. choose your tools
  • 23. linkedin
  • 24. linkedin
  • 25. facebook
  • 26. twitter
  • 27.
    • Companies that Blog get 55% more website visitors.
    blogging
  • 28. “ search engines, blogging and other internet trends have fundamentally transformed the way people and businesses purchase products, but most small businesses still use outdated, and inefficient marketing methods – like print advertising, telemarketing and trade shows – that people increasingly find intrusive and screen out.” brian halligan – co-founder & ceo of hubspot
  • 29. Questions?
  • 30. Thank you ! [email_address] http://unbridledtalent.com http://www.facebook.com/UnbridledTalent http://www.linkedin.com/in/jennifermcclure http://twitter.com/CincyRecruiter