Why Social Media Matters For Your Business - May 12 2011

  • 2,067 views
Uploaded on

Presentation by Jennifer McClure - President of Unbridled Talent, LLC - at a Goering Center for Family & Private Businesses seminar in Cincinnati, OH May 12, 2011.

Presentation by Jennifer McClure - President of Unbridled Talent, LLC - at a Goering Center for Family & Private Businesses seminar in Cincinnati, OH May 12, 2011.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,067
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
97
Comments
1
Likes
8

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. why social media matters for your business goering center core member breakfast seminar jennifer mcclure – president, unbridled talent, llc may 12, 2011
  • 2. tell us about you
  • 3. who is using social media?
  • 4. who is using social media?
  • 5. why does social media matter?
  • 6. next evolution in communication
  • 7. build awareness/be “findable” SOURCE: Pew Internet & American Life Project, 2010
  • 8. “ listen” SOURCE: http://socialmention.com/
  • 9. “ listen”
  • 10. engage
  • 11. respond SOURCE: http://www.vehrcommunications.com/wp-content/uploads/media-trust-and-usage-report-2010.pdf
  • 12. respond (plan in advance) SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart
  • 13. attract customers
  • 14. attract customers SOURCE: http://blog.hubspot.com/blog/tabid/6307/bid/10437/Study-LinkedIn-Is-More-Effective-for-B2B-Companies.aspx
  • 15. obtain customer feedback
  • 16. attract & recruit talent SOURCE: http://web.jobvite.com/rs/jobvite/images/Jobvite%202010%20Social%20Recruiting%20Report_2.pdf
  • 17.
    • 57% of job seekers expect a company to interact with fans & followers
    • both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website
    attract & recruit talent SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personi fied survey June 2010
  • 18. get started
  • 19.
    • sample initial goals
    • branding/marketing
    • improve brand presence to build awareness
    • increase positive mentions/sentiment about our brand
    • website
    • increase traffic to website
    • recruiting
    • attract qualified candidates to our career opportunities
    • develop a source for active & passive candidates
    define goals
  • 20. measure success
  • 21.
    • consider the benefits of allowing all employees access
    • develop social media guidelines for your company
    • train your employees on your policy
    • share examples of appropriate & inappropriate use
    train employees
  • 22. choose your tools
  • 23. linkedin
  • 24. linkedin
  • 25. facebook
  • 26. twitter
  • 27.
    • Companies that Blog get 55% more website visitors.
    blogging
  • 28. “ search engines, blogging and other internet trends have fundamentally transformed the way people and businesses purchase products, but most small businesses still use outdated, and inefficient marketing methods – like print advertising, telemarketing and trade shows – that people increasingly find intrusive and screen out.” brian halligan – co-founder & ceo of hubspot
  • 29. Questions?
  • 30. Thank you ! [email_address] http://unbridledtalent.com http://www.facebook.com/UnbridledTalent http://www.linkedin.com/in/jennifermcclure http://twitter.com/CincyRecruiter