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Why Social Media Matters For Your Business - May 12 2011
 

Why Social Media Matters For Your Business - May 12 2011

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Presentation by Jennifer McClure - President of Unbridled Talent, LLC - at a Goering Center for Family & Private Businesses seminar in Cincinnati, OH May 12, 2011.

Presentation by Jennifer McClure - President of Unbridled Talent, LLC - at a Goering Center for Family & Private Businesses seminar in Cincinnati, OH May 12, 2011.

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    Why Social Media Matters For Your Business - May 12 2011 Why Social Media Matters For Your Business - May 12 2011 Presentation Transcript

    • why social media matters for your business goering center core member breakfast seminar jennifer mcclure – president, unbridled talent, llc may 12, 2011
    • tell us about you
    • who is using social media?
    • who is using social media?
    • why does social media matter?
    • next evolution in communication
    • build awareness/be “findable” SOURCE: Pew Internet & American Life Project, 2010
    • “ listen” SOURCE: http://socialmention.com/
    • “ listen”
    • engage
    • respond SOURCE: http://www.vehrcommunications.com/wp-content/uploads/media-trust-and-usage-report-2010.pdf
    • respond (plan in advance) SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart
    • attract customers
    • attract customers SOURCE: http://blog.hubspot.com/blog/tabid/6307/bid/10437/Study-LinkedIn-Is-More-Effective-for-B2B-Companies.aspx
    • obtain customer feedback
    • attract & recruit talent SOURCE: http://web.jobvite.com/rs/jobvite/images/Jobvite%202010%20Social%20Recruiting%20Report_2.pdf
      • 57% of job seekers expect a company to interact with fans & followers
      • both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website
      attract & recruit talent SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personi fied survey June 2010
    • get started
      • sample initial goals
      • branding/marketing
      • improve brand presence to build awareness
      • increase positive mentions/sentiment about our brand
      • website
      • increase traffic to website
      • recruiting
      • attract qualified candidates to our career opportunities
      • develop a source for active & passive candidates
      define goals
    • measure success
      • consider the benefits of allowing all employees access
      • develop social media guidelines for your company
      • train your employees on your policy
      • share examples of appropriate & inappropriate use
      train employees
    • choose your tools
    • linkedin
    • linkedin
    • facebook
    • twitter
      • Companies that Blog get 55% more website visitors.
      blogging
    • “ search engines, blogging and other internet trends have fundamentally transformed the way people and businesses purchase products, but most small businesses still use outdated, and inefficient marketing methods – like print advertising, telemarketing and trade shows – that people increasingly find intrusive and screen out.” brian halligan – co-founder & ceo of hubspot
    • Questions?
    • Thank you ! [email_address] http://unbridledtalent.com http://www.facebook.com/UnbridledTalent http://www.linkedin.com/in/jennifermcclure http://twitter.com/CincyRecruiter