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What's New(ish) With LinkedIn - March 2012
 

What's New(ish) With LinkedIn - March 2012

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What's new on LinkedIn + new twists on older features to help businesses share information about their products/services and target advertising. Also info about full profile completion & some cool ...

What's new on LinkedIn + new twists on older features to help businesses share information about their products/services and target advertising. Also info about full profile completion & some cool tools. Jennifer McClure - President of Unbridled Talent LLC. http://unbridledtalent.com

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    What's New(ish) With LinkedIn - March 2012 What's New(ish) With LinkedIn - March 2012 Presentation Transcript

    • What’s NEWish With
    • we ENCOURAGE tweeting!
    • brought to you by theNUMBER 5
    • who am i?5,852,039
    • what we’ll TALK about1 HOME BASE2 AWARENESS3 COMMUNITY4 TARGETING5 OOOH SHINY!
    • your profile HOME BASE1
    • 100% COMPLETE profile 1)   Add a profile photo FRESHNESS counts   2)    List current position + at least 2 prior jobs 3)    5 or more skills on your profile 4)    Write a summary about yourself 5)    Fill out your industry and zip code 6)    Add where you went to school 7)    Have 50 or more connectionsSOURCE:  h*p://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-­‐Reveal-­‐Where-­‐People-­‐Look-­‐on-­‐Social-­‐Media-­‐Sites-­‐Research.aspx  
    • KEYWORD rich
    • LINKEDIN skills Talent  SelecNon  
    • connecting STRATEGY size matters... SORTA
    • LINKEDIN applications
    • company profile AWARENESS2
    • share PRODUCTS & SERVICES
    • drive RECOMMENDATIONS
    • spread your MESSAGE add THIS
    • CUSTOMIZE pages
    • review ANALYTICS
    • groups     COMMUNITY3
    • join TARGETED groups
    • check group STATISTICS
    • build RELATIONSHIPS message for FREE ...for now
    • create POLLS
    • create & share EVENTS
    • advertising     TARGETING4
    • targeted ADS 1)   Profession 2)    Seniority 3)    Industry 4)    Company Size 5)    Geography 6)    Education
    • DISPLAY ads
    • CONTENT ads
    • RECOMMENDATION ads
    • PARTNER messages basically... DIRECT MAIL
    • more cool stuff OOOH SHINY!5
    • LINKEDIN developersdeveloper.linkedin.com
    • LINKEDIN labs linkedinlabs.com
    • LINKEDIN student center linkedin.com/studentjobs
    • LINKEDINish on FACEBOOK
    • LINKEDIN card munch cardmunch.com
    • QUESTIONS?
    • thank you!http://unbridledtalent.comjennifer@unbridledtalent.comhttp://www.facebook.com/UnbridledTalenthttp://www.linkedin.com/in/jennifermcclurehttp://twitter.com/JenniferMcClure