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Using Social Media in HR & Recruiting - 2012
 

Using Social Media in HR & Recruiting - 2012

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2012 Using Social Media in Human Resources & Recruiting presentation by Jennifer McClure - President, Unbridled Talent, LLC

2012 Using Social Media in Human Resources & Recruiting presentation by Jennifer McClure - President, Unbridled Talent, LLC

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    Using Social Media in HR & Recruiting - 2012 Using Social Media in HR & Recruiting - 2012 Presentation Transcript

    • Using Social Media in HR & Recruiting Attract | Recruit | Retain #bnhrc  
    • Who Am I? 2.5 years - President of Unbridled Talent 5 years - Executive Recruiter 7 years – Social Media Anthropologist 18 years – Human Resources Leader
    • Who Are You?
    • Who’s Using Social Media? 900 million profiles 240 million blogs 490 million users 500 million accounts 165 million members
    • What Are We Afraid Of?
    • Our Focus Today 1 PROFESSIONAL DEVELOPMENT 2 CHOOSE YOUR TOOLS 3 COMMUNICATION & BRANDING 4 ‘SOCIAL’ RECRUITING 5 DEVELOP A PLAN
    • PROFESSIONAL DEVELOPMENT1
    • Build Your Network“Using my social networks makes my job easier. I dont need to google info, I just ask my friends.” Trish McFarlane – Director of Human Resources, Perficient
    • Stay Informed & Learn
    • Engage & Share “Twitter has helped me to know my customers, solve customer problems and to create relationships to be able to do that. There is a fabulous community of HR professionals engaging with each other via social media. My professional visibility because of my interactions on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.”
    • CHOOSE YOUR TOOLS2
    • Which One Works Best?
    • LinkedIn Profile
    • 100% Complete Profile 1)   Add a profile photo FRESHNESS counts   2)    List current position + at least 2 prior jobs 3)    5 or more skills on your profile 4)    Write a summary about yourself 5)    Fill out your industry and zip code 6)    Add where you went to school 7)    Have 50 or more connectionsSOURCE:  h/p://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-­‐Reveal-­‐Where-­‐People-­‐Look-­‐on-­‐Social-­‐Media-­‐Sites-­‐Research.aspx  
    • Company Profile
    • Build Your Network a(e rs...   size  m ta   sor
    • Join Targeted Groups
    • Ancient LinkedIn Secret FREE!**for now * For Now
    • Facebook Profile
    • Company Profile
    • Meet Expectations
    • YouTube Channel
    • Corporate Blog
    • Twitter Profile
    • Company Profile
    • COMMUNICATION & BRANDING3
    • Your Careers Website•  compete for talent at the moment of search (seo/sem)•  link to information about careers prominently on website•  showcase actual employees (not stock photos)
    • Consistent Messaging
    • Leverage Employee Networks “We have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates.”   Corporate Leadership Council
    • Answer Questions
    • Provide Information
    • Recognize Employees
    • Employees As Ambassadors
    • Create Communities Establish public or private groups to connect employees and/or potential employees
    • ‘SOCIAL’ RECRUITING4
    • Recruiting Is Evolving 1997 Sources of Hire 2011 Sources of Hire newspaper ads 28.7% referrals 28.0% employee referrals 19.7% job boards 20.1% agency (contingent) 10.4% career site 9.8% contract recruiters 8.7% recruiter initiated 9.1% job fairs 8.3% college 6.6% other advertising 5.0% re-hires 4.3% image advertising 4.6% social media 3.5% trade journals 4.2% 3rd party 2.8% college 2.9% print 2.2% resume services 2.9% temp/contract-to-hire 2.1% agency (retained) 2.1% career fairs 1.9% internet 2.1% walk-ins 0.8% radio 1.5% other 8.8% SOURCE: http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influence
    • Where To Start? Which social media tools are used for recruiting? linkedin   86.6%   facebook   55.3%   twi/er   46.6%   youtube   blog   11.6%   16.0%   64% use 2 or more social networks for recruiting 9.4%   40% none   use 3 or more social networks for recruiting SOURCE: web.jobvite.com/rs/jobvite/images/Jobvite-SRP-2011.pdf
    • Searching LinkedIn
    • Searching Twitter SOURCE: https://followerwonk.com/
    • Posting Jobs
    • DEVELOP A PLAN5
    • Set Goals/Measure Sample of Initial Goals Branding/Marketing •  improve brand presence to build awareness •  increase positive mentions/sentiment about our brand Website •  increase traffic to careers site Recruiting •  attract qualified candidates to our career opportunities •  develop a source for active & passive candidates
    • Provide Guidelines/Training    free database of 217 social media policies:socialmediagovernance.com/policies.php
    • Plan & ScheduleContent Calendar Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  •  Recognize  a   •  Post  “day-­‐ •  Ask  a   •  Share   •  Chat  with  a   •  Link  to   •  Poll   Fan  or   in-­‐the  life”   QuesVon   Company   Recruiter   Career   QuesVon   Employee   photo(s)   news   informaVon   •  Schedule  an  •  Ask  a   Event   •  Post  a  Video   QuesVon  Time BlocksUse Tools
    • Prepare A Response Strategy* * before you need itSOURCE: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
    • Wrapping up!
    • Expect Good Things63% of job seekers have a better impression of a company that responds tonegative posts / comments on their social media site than those who do not.  
    • Thank You!http://unbridledtalent.comjennifer@unbridledtalent.comhttp://www.facebook.com/UnbridledTalenthttp://www.linkedin.com/in/jennifermcclurehttp://twitter.com/JenniferMcClure