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Using Social Media In HR & Recruiting 10 20 2009 SummitUp Conference

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Presentation by Jennifer McClure (www.cincyrecruiter.com) delivered at the SummitUp Social Media Conference in Dayton, OH October 20, 2009

Presentation by Jennifer McClure (www.cincyrecruiter.com) delivered at the SummitUp Social Media Conference in Dayton, OH October 20, 2009

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  • 1. Using Social Media in HR & Recruiting Jennifer McClure Vice President – Centennial, Inc.
  • 2. Who Am I? Jennifer
  • 3. Who Are You?
  • 4. What’s All The Fuss About?
  • 5. Social Media in Recruiting = The New Black
    • “ Success in social networking is the defining element of the best-practice recruitment marketing portfolio in 2010.”
    Arbita | 6 Must-Fund Recruitment Marketing Initiatives for 2010
  • 6. HR = The New Marketers
    • “ In 2009, brand management isn't about what you say you are, it's about who you are, and this is what makes HR the new Marketing.”
    Augie Ray Social Media & Interactive Marketing Leader Old New
  • 7. Employees = Brand Ambassadors
    • “ We have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates.”
    Corporate Leadership Council
  • 8. Today’s Reality
    • “ Companies resist social media engagement for the same reason people resist authentic, loving relationships – a fear of intimacy.”
    Shannon Paul, Blogger & New Media PR Consultant
  • 9. Some Excuses Fears
    • The Unknown
    • Time consuming
    • Security risks
    • Can’t control the message
    • Negative comments/feedback
    • Legal risks
    • Candidates Expect Interaction
  • 10. Your View of Social Networking?
  • 11. More Comfortable With This?
  • 12. Engage Your Brand Ambassadors
    • Current Employees
    • 3 out of 4 Americans use social technology
    • Social Networking is the 4 th most popular online activity
    • 2/3 of the Internet population visits social networks
    • Potential Employees
    • 5 hrs/week = average time Job seekers use social media
  • 13.  
  • 14. Equip Yourself
    • Create Guidelines
    • Provide Training
    • Identify & Encourage Early Adopters
  • 15. Guidelines: Keep It Simple
    • Twitter Policy:
    • Be professional, kind, discreet, authentic. Represent us well. Remember you can’t control it once you hit “update”.
    • GruntledEmployees.com
    • Blogging Policy:
    • Be professional.
    • GruntledEmployees.com
    • Social Media Policy:
    • DAXKO encourages team members to be active in social media as a representative of our company. Only three rules – be real, add value and don’t say anything that would embarrass your mom. If your mom has low standards, then don’t say anything you wouldn’t want to see on the front page of USA Today. Simple enough.
      • www.hrcapitalist.com
  • 16. Choose Your Tools
  • 17. Find Your Targets http://www.quantcast.com
  • 18. LinkedIn
    • 50 million+ users
    • Average age 40+
    • 68% of members make more than $60k
    • 80% College or Grad School educated
    • 54% Male / 46% Female
    • 84% Caucasian / 8% Asian
  • 19. LinkedIn: Keys to Maximizing
    • Use LinkedIn Applications for branding & sharing
      • Slideshare or Google Presentations
      • Wordpress or Typepad Blog Applications
      • My Travel
      • Polls
      • Events
    • Links back to your Corporate Website/Careers Page
    • Groups – recruiting benefits, engagement, community
    • Ensure your Company Profile is compelling & complete
  • 20. Facebook
    • 300 million+ users
    • Average age 27
    • 58% of members make more than $60k
    • 43% College or Grad School educated
    • 46% Male / 54% Female
    • 78% Caucasian / 11% African American
  • 21. Facebook: Keys to Maximizing
    • Fan Pages:
    • Engage with Fans, create Community
    • Send “updates” to Fans - database of interested users
    • Link back to your Corporate Website/Careers Page
    • Fan Pages index well in search engines
    • Fan interaction is shared in their News Feed
    • Promote Events
  • 22. Twitter
    • 40 million+ users
    • Average age 31
    • 51% of members make more than $60k
    • 55% College or Grad School educated
    • 47% Male / 53% Female
    • 76% Caucasian / 13% African American / 7% Hispanic
  • 23. Twitter: Keys to Maximizing
    • Balance promotional, personal and conversational tweets
    • Be a “real person” reflecting a real voice and authenticity
    • Be interesting, informative and entertaining
    • Regularly promote/highlight others (they’ll likely reciprocate)
    • Share links of interest to candidates & potential candidates
    • Tailor conversations to your targeted recruits
    • Link to videos & photos on Career Website or Facebook Fan page
    • Post photos from “a day in your life” (Twitpics, etc.)
    • Last and least - link to your job postings
  • 24. Blogging
    • 77% of active Internet Users read blogs
    • Average age 37
    • 69% of members make less than $60k
    • 63% College or Grad School educated
    • 45% Male / 55% Female
    • 84% Caucasian / 11% African American
  • 25. Blogging: Keys to Maximizing
    • Boost Search Engine rankings
    • Establish expertise
    • Foster relationships with Employees, Candidates and Customers
    • Recruit – post about cool job opportunities
    • Share industry news
    • Link to media coverage
    • Address concerns or common questions
    • Link to other social media efforts
  • 26. Your Career Site Should Rock
  • 27. Career Site: Keys to Maximizing
    • Invest in SEO and SEM to drive traffic to your Career Website
    • Compete for Talent at the moment of search
    • Ensure your Careers Website is on the 1 st page of results for:
      • “ Your Company Name” Jobs - - General Electric Jobs
      • “ Your City” Jobs - - Dayton Jobs
      • “ Your Industry” Jobs - - Manufacturing Jobs
      • “ Job Title(s) You Recruit For” Jobs - - Marketing Jobs
    • If you’re not on the 1 st Page – you might as well not exist…
  • 28. Follow The Leaders Watch Listen Learn
  • 29. Sodexo: Career Site
  • 30. Sodexo: LinkedIn
  • 31. Sodexo: Facebook Fan Page Promotional/Branding Content Engaging with Candidates Jobs Feed
  • 32. Sodexo: Twitter
  • 33. Sodexo: Blog
  • 34. Sodexo: YouTube
  • 35. Respond & Communicate You MUST Do This!
  • 36. Most Important: Be Human In Social Media, people want to interact with Humans Not Buildings or a Logos
  • 37. The Future? Talent Communities
  • 38. Are You Ready?
  • 39.
    • Questions?
    • Connect with me:
    • Email: [email_address]
    • LinkedIn: http://www.linkedin.com/in/jennifermcclure
    • Twitter: http://twitter.com/CincyRecruiter
    • Facebook: http://profile.to/jennifermcclure/
    • Blogs: www.cincyrecruiter.com & www.fistfuloftalent.com
  • 40. Using Social Media in HR & Recruiting Additional Resources
    • Companies using Social Media well to watch & learn from:
    • Sodexo
    • Zappos
    • Ernst & Young
    • AT&T
    • Who Should Recruiters Follow on Twitter? 100+ Suggestions
    • http://www.cincyrecruiter.com/cincy_recruiter/2009/10/who-should-recruiters-follow-on-twitter-100-suggestions.html
    • Getting Your HR Friends on Twitter? Start Here
    • http://steveboese.squarespace.com/journal/2009/9/19/getting-your-hr-friends-on-twitter-start-here.html
    • Companies Recruiting on Twitter:
    • http://susanstrayer.com/2009/05/companies-recruiting-on-twitter-updated.html
    • Jennifer McClure’s Social Media Policy tags on Delicious:
    • http://delicious.com/CincyRecruiter/socialmediapolicy
    • Online Database of Social Media Policies:
    • http://socialmediagovernance.com/policies.php
    • Air Force Blog Assessment Policy (Good Communication/Response Guide):
    • http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html

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