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Social media and digital technologies have forced companies to rethink their approach to motivating and engaging customers. Whether it’s a B2B or B2C environment, corporate executives are using references and referrals to generate leads and build their business. Marketing and sales teams are supporting executive strategies by creating buzz with word-of-mouth marketing strategies.
Keynote/Workshop by Jennifer McClure - President of Unbridled Talent LLC (http://unbridledtalent.com)
The best and brightest talent acquisition professionals see the benefits of adapting similar strategies to meet the expectations and needs of technology savvy job seekers and employees. This "consumerization of work” requires employers to consider an ever-widening range of products and services related to social media, communication, collaboration and information sharing in their recruitment and employer branding processes.
In this session, Jennifer McClure will define employer branding—the package of functional, economic and psychological benefits provided by employment, and identified with the employing company—and lead the audience through examples of best practices and innovative strategies used by companies to engage with job seekers and employees in similar ways to leading consumer brands.