Moving Beyond LinkedIn… Social Media Resources for HR Professionals Jennifer McClure Vice President – Centennial, Inc. www.cincyrecruiter.com April 16, 2009

Why Listen to this Chick? 18+ years as an HR Pro & 3+ years as an Executive Recruiter/Executive Coach & “Talent” Consultant Active participant - LinkedIn, Twitter, Facebook, several profession-based Social Networks & Discussion Boards LinkedCincinnati Founder – LinkedIn group with 8,500+ members Blogging on the Internet near you – Fistful of Talent & CincyRecruiter’s World Consistently curious consumer of vast quantities of information in areas of Recruiting, HR, Talent Development, Employment Branding & Social Media

18+ years as an HR Pro & 3+ years as an Executive Recruiter/Executive Coach & “Talent” Consultant

Active participant - LinkedIn, Twitter, Facebook, several profession-based Social Networks & Discussion Boards

LinkedCincinnati Founder – LinkedIn group with 8,500+ members

Blogging on the Internet near you – Fistful of Talent & CincyRecruiter’s World

Consistently curious consumer of vast quantities of information in areas of Recruiting, HR, Talent Development, Employment Branding & Social Media

Why Should HR Use Social Media? Learn. Develop Yourself. Grow Your Career. Connect to Community. Build Relationships. Seek Wisdom. Recruiting. Retention. Employment Branding. If you’re not in It – You won’t win It. (You’re getting left behind)

Learn. Develop Yourself. Grow Your Career.

Connect to Community. Build Relationships. Seek Wisdom.

Recruiting. Retention. Employment Branding.

If you’re not in It – You won’t win It.

(You’re getting left behind)

Learn. Develop. Grow. Subscribe to Blogs/News Feeds to get information Subscribe via email or RSS for automatic updates Research best practices Identify & access resources Benchmark against others Career development - stay current in your field Suggestions: Fistful of Talent Benefits Buzz Compensation Café ERE.net Columns & News Find more via Alltop ( http://career.alltop.com )

Subscribe to Blogs/News Feeds to get information

Subscribe via email or RSS for automatic updates

Research best practices

Identify & access resources

Benchmark against others

Career development - stay current in your field

Suggestions:

Fistful of Talent

Benefits Buzz

Compensation Café

ERE.net Columns & News

Find more via Alltop ( http://career.alltop.com )

Connect. Build. Seek. Profession-Based Social Networks Access industry leaders/movers & shakers Participate in Groups & Discussion Forums Read a variety of blogs and/or post your own Build Relationships – ask for and offer help Become a part of a Community – strength in numbers Suggestions: The HR Net HRMToday.com RecruitingBlogs.com ERE.net SHRM Connect – coming soon

Profession-Based Social Networks

Access industry leaders/movers & shakers

Participate in Groups & Discussion Forums

Read a variety of blogs and/or post your own

Build Relationships – ask for and offer help

Become a part of a Community – strength in numbers

Suggestions:

The HR Net

HRMToday.com

RecruitingBlogs.com

ERE.net

SHRM Connect – coming soon

Facebook - Not Just for Young’uns Anymore 200+ million users - Fastest growing age group - 35+ Build & enhance personal/professional relationships Source candidates/send messages even if not a “friend” Research candidates (maybe) Spy on employees Join & participate in industry/professional Groups Employment Branding - Create a Company “Fan” Page Several cool Applications to promote your Jobs

200+ million users - Fastest growing age group - 35+

Build & enhance personal/professional relationships

Source candidates/send messages even if not a “friend”

Research candidates (maybe)

Spy on employees

Join & participate in industry/professional Groups

Employment Branding - Create a Company “Fan” Page

Several cool Applications to promote your Jobs

Twitter - Try It. Commit. You’ll Like It! Fastest growing social network - 1382% YoY growth Feb ’09 Tweet about yourself/your company or industry – be human Share & find links to information/resources Ask & answer questions Follow “thought leaders” in your industry/profession Source candidates/build relationships Link to your job postings Personal/Employment Branding (Twittering SHRM execs - @SHRMcoo @SHRM_CPO @SHRMCMO)

Fastest growing social network - 1382% YoY growth Feb ’09

Tweet about yourself/your company or industry – be human

Share & find links to information/resources

Ask & answer questions

Follow “thought leaders” in your industry/profession

Source candidates/build relationships

Link to your job postings

Personal/Employment Branding

(Twittering SHRM execs - @SHRMcoo @SHRM_CPO @SHRMCMO)

Recruit. Retain. Brand. Using Facebook & Twitter You Can: Source candidates Seek and encourage referrals Market/advertise open positions Build relationships/maintain relationships Find & share information Ask & answer questions Enhance productivity/communication among employees Engage employees/create and encourage “Raving Fans” Communicate info about your company & opportunities

Using Facebook & Twitter You Can:

Source candidates

Seek and encourage referrals

Market/advertise open positions

Build relationships/maintain relationships

Find & share information

Ask & answer questions

Enhance productivity/communication among employees

Engage employees/create and encourage “Raving Fans”

Communicate info about your company & opportunities

Concerns & Solutions Concerns Unleashing the unwashed masses (employees) to embarrass your company Employee misuse / it’s a distraction from work Possibility of negative comments about the company Lawyers take all the fun out of it - legal concerns Solutions They already have phones, email, etc. Why is this different? Measure people on results - not activities They may already be doing it – you’re just not listening/participating Fun times for HR – You get to create a Policy 

Concerns

Unleashing the unwashed masses (employees) to embarrass your company

Employee misuse / it’s a distraction from work

Possibility of negative comments about the company

Lawyers take all the fun out of it - legal concerns

Solutions

They already have phones, email, etc. Why is this different?

Measure people on results - not activities

They may already be doing it – you’re just not listening/participating

Fun times for HR – You get to create a Policy 

Your Choice…

Questions? Connect with me: My Company: www.centennialinc.com Email: [email_address] or [email_address] LinkedIn: http://www.linkedin.com/in/jennifermcclure Twitter: http://twitter.com/CincyRecruiter Facebook: http://profile.to/jennifermcclure/ Blogs: www.cincyrecruiter.com & www.fistfuloftalent.com ??? ???

Connect with me:

My Company: www.centennialinc.com

Email: [email_address] or [email_address]

LinkedIn: http://www.linkedin.com/in/jennifermcclure

Twitter: http://twitter.com/CincyRecruiter

Facebook: http://profile.to/jennifermcclure/

Blogs: www.cincyrecruiter.com & www.fistfuloftalent.com