Social Media For Hr Professionals Beyond Linked In 4 16 2009

Moving Beyond LinkedIn… Social Media Resources for HR Professionals Jennifer McClure Vice President – Centennial, Inc. www.cincyrecruiter.com April 16, 2009

Why Listen to this Chick?
18+ years as an HR Pro & 3+ years as an Executive Recruiter/Executive Coach & “Talent” Consultant
Active participant - LinkedIn, Twitter, Facebook, several profession-based Social Networks & Discussion Boards
LinkedCincinnati Founder – LinkedIn group with 8,500+ members
Blogging on the Internet near you – Fistful of Talent & CincyRecruiter’s World
Consistently curious consumer of vast quantities of information in areas of Recruiting, HR, Talent Development, Employment Branding & Social Media

Why Should HR Use Social Media?
Learn. Develop Yourself. Grow Your Career.
Connect to Community. Build Relationships. Seek Wisdom.
Recruiting. Retention. Employment Branding.
If you’re not in It – You won’t win It.
(You’re getting left behind)

Learn. Develop. Grow.
Subscribe to Blogs/News Feeds to get information
Subscribe via email or RSS for automatic updates
Research best practices
Identify & access resources
Benchmark against others
Career development - stay current in your field
Suggestions:
Fistful of Talent
Benefits Buzz
Compensation Café
ERE.net Columns & News
Find more via Alltop ( http://career.alltop.com )

Connect. Build. Seek.
Profession-Based Social Networks
Access industry leaders/movers & shakers
Participate in Groups & Discussion Forums
Read a variety of blogs and/or post your own
Build Relationships – ask for and offer help
Become a part of a Community – strength in numbers
Suggestions:
The HR Net
HRMToday.com
RecruitingBlogs.com
ERE.net
SHRM Connect – coming soon

Facebook - Not Just for Young’uns Anymore
200+ million users - Fastest growing age group - 35+
Build & enhance personal/professional relationships
Source candidates/send messages even if not a “friend”
Research candidates (maybe)
Spy on employees
Join & participate in industry/professional Groups
Employment Branding - Create a Company “Fan” Page
Several cool Applications to promote your Jobs

Twitter - Try It. Commit. You’ll Like It!
Fastest growing social network - 1382% YoY growth Feb ’09
Tweet about yourself/your company or industry – be human
Share & find links to information/resources
Ask & answer questions
Follow “thought leaders” in your industry/profession
Source candidates/build relationships
Link to your job postings
Personal/Employment Branding
(Twittering SHRM execs - @SHRMcoo @SHRM_CPO @SHRMCMO)

Recruit. Retain. Brand.
Using Facebook & Twitter You Can:
Source candidates
Seek and encourage referrals
Market/advertise open positions
Build relationships/maintain relationships
Find & share information
Ask & answer questions
Enhance productivity/communication among employees
Engage employees/create and encourage “Raving Fans”
Communicate info about your company & opportunities

Concerns & Solutions
Concerns
Unleashing the unwashed masses (employees) to embarrass your company
Employee misuse / it’s a distraction from work
Possibility of negative comments about the company
Lawyers take all the fun out of it - legal concerns
Solutions
They already have phones, email, etc. Why is this different?
Measure people on results - not activities
They may already be doing it – you’re just not listening/participating
Fun times for HR – You get to create a Policy 

Your Choice…

Questions?
Connect with me:
My Company: www.centennialinc.com
Email: [email_address] or [email_address]
LinkedIn: http://www.linkedin.com/in/jennifermcclure
Twitter: http://twitter.com/CincyRecruiter
Facebook: http://profile.to/jennifermcclure/
Blogs: www.cincyrecruiter.com & www.fistfuloftalent.com
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Social Media For Hr Professionals Beyond Linked In 4 16 2009

by Jennifer McClure on Apr 21, 2009

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Social Media For Hr Professionals Beyond Linked In 4 16 2009 — Presentation Transcript