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Social Media For Hr Professionals Beyond Linked In 4 16 2009

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  • 1. Moving Beyond LinkedIn… Social Media Resources for HR Professionals Jennifer McClure Vice President – Centennial, Inc. www.cincyrecruiter.com April 16, 2009
  • 2. Why Listen to this Chick?
    • 18+ years as an HR Pro & 3+ years as an Executive Recruiter/Executive Coach & “Talent” Consultant
    • Active participant - LinkedIn, Twitter, Facebook, several profession-based Social Networks & Discussion Boards
    • LinkedCincinnati Founder – LinkedIn group with 8,500+ members
    • Blogging on the Internet near you – Fistful of Talent & CincyRecruiter’s World
    • Consistently curious consumer of vast quantities of information in areas of Recruiting, HR, Talent Development, Employment Branding & Social Media
  • 3. Why Should HR Use Social Media?
    • Learn. Develop Yourself. Grow Your Career.
    • Connect to Community. Build Relationships. Seek Wisdom.
    • Recruiting. Retention. Employment Branding.
    • If you’re not in It – You won’t win It.
    • (You’re getting left behind)
  • 4. Learn. Develop. Grow.
    • Subscribe to Blogs/News Feeds to get information
    • Subscribe via email or RSS for automatic updates
    • Research best practices
    • Identify & access resources
    • Benchmark against others
    • Career development - stay current in your field
    • Suggestions:
    • Fistful of Talent
    • Benefits Buzz
    • Compensation Café
    • ERE.net Columns & News
    • Find more via Alltop ( http://career.alltop.com )
  • 5. Connect. Build. Seek.
    • Profession-Based Social Networks
    • Access industry leaders/movers & shakers
    • Participate in Groups & Discussion Forums
    • Read a variety of blogs and/or post your own
    • Build Relationships – ask for and offer help
    • Become a part of a Community – strength in numbers
    • Suggestions:
    • The HR Net
    • HRMToday.com
    • RecruitingBlogs.com
    • ERE.net
    • SHRM Connect – coming soon
  • 6. Facebook - Not Just for Young’uns Anymore
    • 200+ million users - Fastest growing age group - 35+
    • Build & enhance personal/professional relationships
    • Source candidates/send messages even if not a “friend”
    • Research candidates (maybe)
    • Spy on employees
    • Join & participate in industry/professional Groups
    • Employment Branding - Create a Company “Fan” Page
    • Several cool Applications to promote your Jobs
  • 7. Twitter - Try It. Commit. You’ll Like It!
    • Fastest growing social network - 1382% YoY growth Feb ’09
    • Tweet about yourself/your company or industry – be human
    • Share & find links to information/resources
    • Ask & answer questions
    • Follow “thought leaders” in your industry/profession
    • Source candidates/build relationships
    • Link to your job postings
    • Personal/Employment Branding
    • (Twittering SHRM execs - @SHRMcoo @SHRM_CPO @SHRMCMO)
  • 8. Recruit. Retain. Brand.
    • Using Facebook & Twitter You Can:
    • Source candidates
    • Seek and encourage referrals
    • Market/advertise open positions
    • Build relationships/maintain relationships
    • Find & share information
    • Ask & answer questions
    • Enhance productivity/communication among employees
    • Engage employees/create and encourage “Raving Fans”
    • Communicate info about your company & opportunities
  • 9. Concerns & Solutions
    • Concerns
    • Unleashing the unwashed masses (employees) to embarrass your company
    • Employee misuse / it’s a distraction from work
    • Possibility of negative comments about the company
    • Lawyers take all the fun out of it - legal concerns
    • Solutions
    • They already have phones, email, etc. Why is this different?
    • Measure people on results - not activities
    • They may already be doing it – you’re just not listening/participating
    • Fun times for HR – You get to create a Policy 
  • 10. Your Choice…
  • 11. Questions?
    • Connect with me:
    • My Company: www.centennialinc.com
    • Email: [email_address] or [email_address]
    • LinkedIn: http://www.linkedin.com/in/jennifermcclure
    • Twitter: http://twitter.com/CincyRecruiter
    • Facebook: http://profile.to/jennifermcclure/
    • Blogs: www.cincyrecruiter.com & www.fistfuloftalent.com
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