Personal Branding for Career Growth - Feb 2012

Greater Cincinnati Chamber of CommerceWE Lead – Women’s Leadership Development Program February 7, 2012 Jennifer McClure President, Unbridled Talent, LLC http://unbridledtalent.com

Who Am I? 2 years - President of Unbridled Talent 5 years - Executive Recruiter 7 years – Social Media Anthropologist 18 years – Human Resources Leader

“Big companies understand the importanceof brands. Today, in the Age of the Individual,you have to be your own brand.” – Tom Peters, Fast Company, 1997

True or False? Personal Brandingis all about getting a job.

True or False? Personal Brandingis about image management.

True or False?I have a Personal Brand.

Let’s Talk About Some Brands…

Provide the highest quality coffee,exceptional customer service, and a trulyuplifting Starbucks Experience in the same way around the world.

Design & Innovation, Ease & Simplicity, and Quality

What is a Personal

Your Personal Brand is theperception that people have of you, as compared to other people in similar positions.

Brands are built on whatpeople are saying about you – not what you are saying about yourself. Guy Kawasaki – Author, serial entrepreneur

Why Is PersonalBranding Important?

You arebeingGoogled…

FACTInformation found on-line is used by others to assess your credibility, knowledge & experience

You need to stand outin a sea of similar products…

Job Security No Longer Exists…

We must look upon ourselves as a company with our own intellectual balance sheet and brand name. Weneed to invest in ourselves and market ourselves.Rather than employment security, funkypeople go for employability – constantly updating their skills so that they aredesirable to potential employers all the time and at any time. Jonas Ridderstrate & Kjell Nordstrom – Funky Business

Exercise…

What is yourPersonal Brand?

Exercise…

What do you wantyour Brand to be?

Step 1…Develop A Personal Brand Statement

A Personal Brand StatementShould Be…- Understandable & memorable- Synonymous with how others describe you- Support a larger goal that others will care about

“I’m an Executive Branding and Job SearchStrategist. I partner with top level executives todefine what differentiates them from theircompetition and strategically position them toland their next great gig.”I am a social media trainer and consultant,specializing in LinkedIn, branding andrecruitment.“I’m a turnaround management expert in theFederal sector. I take on challenges no one intheir right mind would touch and transform losersinto profitable organizations. People always say,‘If it’s broke, give it to Tim.’”

Step 2… Use Social Media

Set Up a Google Profile https://profiles.google.com

Build an effective LinkedIn Profile

Blog About Your Profession

Consider Twitter… “Twitter has helped me to know my customers, solve customer problems and to create relationships to be able to do that. There is a fabulous community of HR professionals engaging with each other via social media. My professional visibility because of my interactions on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.”

Step 3… Volunteer Yourself

Get Noticed•  Volunteer for projects at work•  Volunteer for projects outside of work•  Freelance•  Teach a class at a University or at your company•  Write – column, newsletter, blog•  Participate on a panel or speak at a conference

Finally…What’s the mostpowerful word inPersonal Branding?

“The more you work towardcredibility and visibility in yourprofession, the quicker youenter that inner circle – inyour department, in yourcompany, and ultimately inyour industry.” Career Distinction by William Arruda & Kirsten Dixson

What’s your plan?

Thank you!h4p://unbridledtalent.com jennifer@unbridledtalent.com h4p://www.facebook.com/UnbridledTalent h4p://www.linkedin.com/in/jennifermcclure h4p://twi4er.com/JenniferMcClure

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Personal Branding for Career Growth - Feb 2012

by Jennifer McClure on Feb 13, 2012

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