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Making the Case for Using Social Media in Recruiting
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Making the Case for Using Social Media in Recruiting

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Presentation given by Jennifer McClure - www.cincyrecruiter.com at the Cincinnati Chamber of Commerce's HYPE Talent Symposium 11/10/09

Presentation given by Jennifer McClure - www.cincyrecruiter.com at the Cincinnati Chamber of Commerce's HYPE Talent Symposium 11/10/09

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  • 1. Making the Case for Using Social Media for Recruiting HYPE Talent Symposium Jennifer McClure - Vice President, Centennial, Inc.
  • 2. Who Am I? Jennifer
  • 3. What’s Everyone Afraid Of?
  • 4. We Don’t Understand It
  • 5. We Want to Control The Message
  • 6. Too Late!
  • 7. Source: http://www.searchenginejournal.com/why-employees-need-social-media-guidelines/12588/
  • 8. Getting Started
  • 9. Education
  • 10. The Next Evolution in Recruiting
    • “ Success in social networking is the defining element of the best-practice recruitment marketing portfolio in 2010.”
    • Arbita | 6 Must-Fund Recruitment Marketing Initiatives for 2010
    • 2/3 of the Internet population visits social networks
    • Social Networking is the 4 th most popular online activity
    • 5 hrs/week = average time Job seekers use social media
    • 30% of Google searches are job related – 226 million per month
  • 11. Social Recruiting Adoption Increasing Source: Jobvite 2009 Social Recruitment Survey Results
  • 12. What About Job Boards? Source: www.compete.com
  • 13. Social Media Use By Generation
  • 14. Social Recruiting Is Different
  • 15. Attract Talent That Fits Your Culture
    • “ Using social media for employment branding allows you to meet potential candidates on their territory and engage in richer, more meaningful dialogue with them – and because social media is a conversation, people are a lot more likely to find you .
    • Why? Because they're actually looking for you. They want to talk to you – so if you follow the rules of good conversation, your labor market will actually seek you out.”
    • Source: Brand For Talent
  • 16. Interaction Builds Connection
  • 17. Employees Are Brand Ambassadors
    • “ We have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates.”
    • Corporate Leadership Council
  • 18. Follow the Leaders
  • 19. Career Site: Sodexo
  • 20. Facebook: Ernst & Young
  • 21. Twitter: Zappos
  • 22. Blogging: EMC
  • 23. LinkedIn: Microsoft
  • 24. Talent Community: AT&T
  • 25. Equip Yourself
  • 26. Create Guidelines / Train
    • Sample Twitter Policy (gruntledemployees.com) :
    • Be professional, kind, discreet, authentic. Represent us well. Remember you can’t control it once you hit “update”.
    • Sample Blogging Policy (gruntledemployees.com) :
    • Be professional.
    • Sample Social Media Policy (hrcapitalist.com) :
    • DAXKO encourages team members to be active in social media as a representative of our company. Only three rules – be real, add value and don’t say anything that would embarrass your mom. If your mom has low standards, then don’t say anything you wouldn’t want to see on the front page of USA Today. Simple enough.
  • 27. Interaction vs Transaction Recruiting
  • 28.
    • Questions?
    • Connect with me:
    • My Company: www.centennialinc.com
    • Email: [email_address] / [email_address]
    • LinkedIn: http://www.linkedin.com/in/jennifermcclure
    • Twitter: http://twitter.com/CincyRecruiter
    • Facebook: http://profile.to/jennifermcclure/
    • Blogs: www.cincyrecruiter.com & www.fistfuloftalent.com