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Building Your Personal Brand & Your Career - February 2011
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Building Your Personal Brand & Your Career - February 2011


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What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively. …

What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.

Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.

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  • 1.
    • WE Lead
    • February 1, 2011
    • Jennifer McClure
    • President, Unbridled Talent, LLC
  • 2. @CincyRecruiter VP of HR Executive Recruiter Blogger Leadership Coach Speaker Business Owner Consultant HR Generalist Introvert Horse-Lover
  • 3.  
  • 4.  
  • 5. True or False? Personal Branding is all about getting a job.
  • 6. FALSE
  • 7. True or False? Personal Branding is about image management.
  • 8. FALSE
  • 9. True or False? I have a Personal Brand.
  • 10. TRUE
  • 11. Let’s Talk About Some Brands…
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. What is a Personal
  • 17. Your Personal Brand is the perception that people have of you, as compared to other people in similar positions.
  • 18. Brands are built on what people are saying about you – not what you are saying about yourself. Guy Kawasaki – Author, serial entrepreneur
  • 19. Why Is Personal Branding Important?
  • 20. You are being Googled…
  • 21.
    • Information found on-line is used by others to assess your credibility, knowledge & experience
  • 22.
    • Stand out in a sea of similar products…
  • 23.  
  • 24. Job Security No Longer Exists…
  • 25. We must look upon ourselves as a company with our own intellectual balance sheet and brand name . We need to invest in ourselves and market ourselves. Rather than employment security, funky people go for employability – constantly updating their skills so that they are desirable to potential employers all the time and at any time. Jonas Ridderstrate & Kjell Nordstrom – Funky Business
  • 26. Exercise…
  • 27. What is your Personal Brand?
  • 28. Exercise…
  • 29. What do you want your Brand to be?
  • 30.  
  • 31. Step 1… Develop A Personal Brand Statement
  • 32. A Personal Brand Statement Should Be… - Understandable & memorable - Synonymous with how others describe you - Support a larger goal that others will care about
  • 33. “ I’m the leading Personal Brand expert for Gen Y” Dan Schawbel – Author of the Personal Branding Blog & Me 2.0 I help visionary, gutsy CEO’s with a conscience land faster, earn more, have fun & change the world. Deb Dib – The CEO Coach
  • 34. Step 2… Volunteer Yourself
  • 35. Step 3… Use Social Media
  • 36. Set Up a Google Profile
  • 37. Build an effective LinkedIn Profile
  • 38. LinkedIn Applications
  • 39.  
  • 40. Blog About Your Profession
  • 41. Consider Twitter… “ Twitter has helped me to know my customers, solve customer problems and to create relationships to be able to do that. There is a fabulous community of HR professionals engaging with each other via social media. My professional visibility because of my interactions on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.”
  • 42. Finally… What’s the most powerful word in Personal Branding?
  • 43. THE
  • 44. “ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.” Career Distinction by William Arruda & Kirsten Dixson
  • 45. What’s your plan?
  • 46. Email: Blog: LinkedIn: Facebook: Twitter: Twitter: