Best Practices In Recruiting With Social Media 10 2011

jennifer mcclure - president, unbridled talent, llc best practices social media in recruiting with @cincyrecruiter unbridledtalent.com

keys to maximizing:
your career website
linkedin
facebook
twitter
youtube
blogging
the future of HR/recruiting on the web
talent communities
mobile
what we’ll cover today

radio - 38 years to reach 50 million listeners
television - 13 years to get 50 million viewers
facebook - 9 months to add 100 million users
google plus - < 2 months to 25 million users
it’s not a fad

SOURCE: http://mashable.com/2010/01/24/pope-priests-blog/ everybody’s doing it

59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself
70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company
SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations influence on candidates Careerbuilder/Personi fied survey June 2010

57% of job seekers expect a company to interact with fans & followers
both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website
expectations of candidates SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personi fied survey June 2010

1 st step: your careers site should rock!

compete for talent at the moment of search
invest in seo/sem to drive traffic to your career site
ensure your career site is on the 1 st page of results for:
“ your company name” Jobs - - medtronic jobs
“ your city” jobs - - minneapolis jobs
“ your industry” jobs - - insurance jobs
“ job title(s) you recruit for” jobs - - brand manager jobs
30% of google searches are job related ~300 million/month
career site... keys to maximizing

make your career site intuitive

share your employment brand

connect with your audience

select tools that meet your needs

has 130 friends
sends 8 friend requests per month
spends 15 hours & 33 minutes on facebook per month
connected to 80 community pages, groups & events
SOURCE: http://www.checkfacebook.com/ who’s using facebook?

facebook... keys to maximizing
showcase your culture & employment brand!
fans = database of interested users
engage with fans & create a community
link back to your corporate website/careers page

your profile

build an awesome fan page

know what “fans” want

share information

share your culture

create a branded channel

what’s is like to work here?

16% of fortune 500 companies
39% of inc 500
41% of higher education sector
57% of the nation’s top 200 charities
who’s blogging? SOURCE: http://www.globalbydesign.com/blog/2009/05/11/fortune-500-blog/

blogging... keys to maximizing
establish expertise and credibility
foster relationships with candidates (& employees)
post information about cool job opportunities
share industry news/link to media coverage
link to your other social media efforts
address concerns or common questions

employment branding http://www.daxkonation.com

create community http://www.emc.com/community

create your own blog

read other’s blogs

200 million+ registered users
average age 39
500,000 new users sign up per day
1.6 billion search queries on twitter per day
55% of active twitter users use their phone to tweet
who’s using twitter?

twitter... keys to maximizing
balance promotional, personal & conversational tweets
be a “real person” – use your real voice/be authentic
be interesting, informative and entertaining
share links to interesting & informative stuff
post photos from “a day in your life” (twitpics, etc.)
last and least - link to your job postings

communicate – don’t just post

people want to interact with humans …not brands or logos be ‘human’

who’s using linkedin?

build a personal profile that:
represents your company well
makes candidates want to connect with you
ensure your company profile is accurate/complete
add linkedin applications to your profile
join relevant & appropriate groups
linkedin... keys to maximizing

headline
professional photo
status updates
recommendations
connections
customize websites
personalized url
your profile

who are you?
get creative
calls to action
keywords
your profile

company profile

create groups

... should you choose to accept it your mission...

* you must do this! respond & communicate

Thank you ! [email_address] http://unbridledtalent.com http://www.facebook.com/UnbridledTalent http://www.linkedin.com/in/jennifermcclure http://twitter.com/CincyRecruiter

http://unbridledtalent.com	3125
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http://www.linkedin.com	17
http://pinterest.com	3
http://webcache.googleusercontent.com	2
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Best Practices In Recruiting With Social Media 10 2011

by Jennifer McClure

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