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Best Practices In Recruiting With Social Media 10 2011

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Social recruiting and employment branding best practices for Facebook, YouTube, blogging, Twitter and LinkedIn. …

Social recruiting and employment branding best practices for Facebook, YouTube, blogging, Twitter and LinkedIn.

Presentation created by Jennifer McClure - President, Unbridled Talent LLC and given at the 2011 Minnesota SHRM Conference on October 3, 2011.

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  • 1. jennifer mcclure - president, unbridled talent, llc best practices social media in recruiting with @cincyrecruiter unbridledtalent.com
  • 2.
    • keys to maximizing:
      • your career website
      • linkedin
      • facebook
      • twitter
      • youtube
      • blogging
    • the future of HR/recruiting on the web
      • talent communities
      • mobile
    what we’ll cover today
  • 3.
    • radio - 38 years to reach 50 million listeners
    • television - 13 years to get 50 million viewers
    • facebook - 9 months to add 100 million users
    • google plus - < 2 months to 25 million users
    it’s not a fad
  • 4. SOURCE: http://mashable.com/2010/01/24/pope-priests-blog/ everybody’s doing it
  • 5.
    • 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself
    • 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company
    SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations influence on candidates Careerbuilder/Personi fied survey June 2010
  • 6.
    • 57% of job seekers expect a company to interact with fans & followers
    • both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website
    expectations of candidates SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personi fied survey June 2010
  • 7. 1 st step: your careers site should rock!
  • 8.
    • compete for talent at the moment of search
    • invest in seo/sem to drive traffic to your career site
    • ensure your career site is on the 1 st page of results for:
      • “ your company name” Jobs - - medtronic jobs
      • “ your city” jobs - - minneapolis jobs
      • “ your industry” jobs - - insurance jobs
      • “ job title(s) you recruit for” jobs - - brand manager jobs
    • 30% of google searches are job related ~300 million/month
    career site... keys to maximizing
  • 9. make your career site intuitive
  • 10. share your employment brand
  • 11. connect with your audience
  • 12. select tools that meet your needs
  • 13.  
  • 14.
    • has 130 friends
    • sends 8 friend requests per month
    • spends 15 hours & 33 minutes on facebook per month
    • connected to 80 community pages, groups & events
    SOURCE: http://www.checkfacebook.com/ who’s using facebook?
  • 15. facebook... keys to maximizing
    • showcase your culture & employment brand!
    • fans = database of interested users
    • engage with fans & create a community
    • link back to your corporate website/careers page
  • 16. your profile
  • 17. build an awesome fan page
  • 18. know what “fans” want
  • 19. share information
  • 20. share your culture
  • 21.  
  • 22.  
  • 23. create a branded channel
  • 24. what’s is like to work here?
  • 25.  
  • 26.  
  • 27.
    • 16% of fortune 500 companies
    • 39% of inc 500
    • 41% of higher education sector
    • 57% of the nation’s top 200 charities
    who’s blogging? SOURCE: http://www.globalbydesign.com/blog/2009/05/11/fortune-500-blog/
  • 28. blogging... keys to maximizing
    • establish expertise and credibility
    • foster relationships with candidates (& employees)
    • post information about cool job opportunities
    • share industry news/link to media coverage
    • link to your other social media efforts
    • address concerns or common questions
  • 29. employment branding http://www.daxkonation.com
  • 30. create community http://www.emc.com/community
  • 31. create your own blog
  • 32. read other’s blogs
  • 33.  
  • 34.  
  • 35.
    • 200 million+ registered users
    • average age 39
    • 500,000 new users sign up per day
    • 1.6 billion search queries on twitter per day
    • 55% of active twitter users use their phone to tweet
    who’s using twitter?
  • 36. twitter... keys to maximizing
    • balance promotional, personal & conversational tweets
    • be a “real person” – use your real voice/be authentic
    • be interesting, informative and entertaining
    • share links to interesting & informative stuff
    • post photos from “a day in your life” (twitpics, etc.)
    • last and least - link to your job postings
  • 37. communicate – don’t just post
  • 38. people want to interact with humans …not brands or logos be ‘human’
  • 39.  
  • 40.  
  • 41. who’s using linkedin?
  • 42.
    • build a personal profile that:
      • represents your company well
      • makes candidates want to connect with you
    • ensure your company profile is accurate/complete
    • add linkedin applications to your profile
    • join relevant & appropriate groups
    linkedin... keys to maximizing
  • 43.
    • headline
    • professional photo
    • status updates
    • recommendations
    • connections
    • customize websites
    • personalized url
    your profile
  • 44.
    • who are you?
    • get creative
    • calls to action
    • keywords
    your profile
  • 45. company profile
  • 46. company profile
  • 47. company profile
  • 48. create groups
  • 49.  
  • 50. ... should you choose to accept it your mission...
  • 51. * you must do this! respond & communicate
  • 52. Thank you ! [email_address] http://unbridledtalent.com http://www.facebook.com/UnbridledTalent http://www.linkedin.com/in/jennifermcclure http://twitter.com/CincyRecruiter

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