How to get started using     Online Video
You capture the emotion of people.    Companies are made up of people, and people have stories.
Video is the best way to      tell a story.
It’s not about Technology orquality production. It’s content    that matters or else those funniest video TV shows would  ...
The economy and technologyhave changed things so quickly inthe past three years, we’ll never go back to the way things wer...
is the second busiestsearch engine only after    its parent, Google
Mobile Video Uploads havejumped 300% since last year.
Capture a video of yourcustomer talking about how yourproducts or services have helped             them.
Video Email MarketingUse a video thumbnail to drive people to       a landing page or website.
Who’s watching Videos online?        [infographic]  http://mashable.com/2011/09/28/youtube-planet-whos-watching-videos-onl...
A compelling video is more likely  to be shared than a text-only      blog or Facebook post
Video generates traffic.
Jennifer MacDonald Online Community Managerabout.me/jenniferlmacdonald
Sources:“It’s not about the equipment; it’s about the creativity that makes a talking head become something fun and easy t...
Sources:A compelling video is more likely to be shared than a text-only blog or Facebook posthttp://www.socialstrategy1.co...
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How to get started using Online Video

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At FranCamp I did a live video demo on YouTube showing you how easy it is to create a video, edit it and publish on the Web. This PowerPoint outlines the many reasons why Video is a necessary addition to your marketing strategy. http://fransocialcamp.com/

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How to get started using Online Video

  1. 1. How to get started using Online Video
  2. 2. You capture the emotion of people. Companies are made up of people, and people have stories.
  3. 3. Video is the best way to tell a story.
  4. 4. It’s not about Technology orquality production. It’s content that matters or else those funniest video TV shows would never have made it.
  5. 5. The economy and technologyhave changed things so quickly inthe past three years, we’ll never go back to the way things were. Ever.
  6. 6. is the second busiestsearch engine only after its parent, Google
  7. 7. Mobile Video Uploads havejumped 300% since last year.
  8. 8. Capture a video of yourcustomer talking about how yourproducts or services have helped them.
  9. 9. Video Email MarketingUse a video thumbnail to drive people to a landing page or website.
  10. 10. Who’s watching Videos online? [infographic] http://mashable.com/2011/09/28/youtube-planet-whos-watching-videos-online-infographic/
  11. 11. A compelling video is more likely to be shared than a text-only blog or Facebook post
  12. 12. Video generates traffic.
  13. 13. Jennifer MacDonald Online Community Managerabout.me/jenniferlmacdonald
  14. 14. Sources:“It’s not about the equipment; it’s about the creativity that makes a talking head become something fun and easy to share.” - Tony Gnau (Spinsucks Follow Friday: http://www.spinsucks.com/social-media/followfriday-tony-gnau/)"You capture the emotion of people. Companies are made up of people, and people have stories. Video is the best way to tell a story."(http://www.emagineusa.com/blog/the-whys-and-hows-of-using-online-video-in-business.htm)Video Tip: It’s Not about Technology or quality production. It’s content that matters or else those funniest video tv shows would never have madeit: http://rismedia.com/2011-08-29/this-week%E2%80%99s-video-tip-it%E2%80%99s-not-about-technology/the economy and technology have changed things so quickly in the past three years, we’ll never go back to the way things were. Ever.http://www.spinsucks.com/entrepreneur/sabotaging-an-entire-culture/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+spinsucks%2Ffeed+%28Spin+Sucks%297 Creative Ways to Get Customer Testimonials: Video Reviewshttp://blog.kissmetrics.com/customer-testimonials/YouTube is the second busiest search engine only after its parent, Googlehttp://www.theglobeandmail.com/report-on-business/small-business/sb-tools/the-top-tens/ten-things-you-didnt-know-about-seo/article2177820/?from=sec431YouTube Planet: Who’s Watching Videos Online? [INFOGRAPHIC]http://mashable.com/2011/09/28/youtube-planet-whos-watching-videos-online-infographic/Video Email Marketinghttp://www.startupnation.com/business-blogs/index.php/2011/10/01/the-one-marketing-thing-that-has-made-the-most-difference-for-your-business/Mobile Video Uploads have jumped 300% since last year on PhotoBuckethttp://rismedia.com/2011-10-03/this-weeks-video-tip-mobile-phone-video/How to Optimize 7 Popular Social Media Profiles for SEOhttp://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7-popular-social-media-profiles-for-seo/
  15. 15. Sources:A compelling video is more likely to be shared than a text-only blog or Facebook posthttp://www.socialstrategy1.com/2011/06/06/2-very-good-reasons-to-add-video-to-social-strategy/tVideo generates traffic.http://www.socialstrategy1.com/2011/06/06/2-very-good-reasons-to-add-video-to-social-strategy/

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