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LinkedIn Nirvana

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Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right ...

Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right now: Answers, Companies and Groups. Learn how to engage and use this social network as the ultimate lead generation and thought-leadership tool! (August 21, 2009)

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  • 1. LinkedIn Nirvana The ultimate lead generation and thought-leadership tool Presented By Jennifer Lindsay Social Media Strategist. Speaker. Educator. New Media Guru. [email_address] | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook August 21, 2009
  • 2. Why LinkedIn?
    • LinkedIn connects you with more than 21 million experienced professionals, representing more than 150 industries.
  • 3. Where are the opportunities?
  • 4. Here are they are! Influencers
  • 5. LinkedIn Answers
    • Assert yourself on LinkedIn Answers by responding to select questions, as well as asking questions of the community.
    • Search for Q&A specifically around you and/or your company, markets and/or verticals and competitors to make you accessible, correct misperceptions and insert yourself into the conversation.
  • 6. LinkedIn Groups
    • Utilize LinkedIn Groups by creating an "official" LinkedIn Group or one that appeals to your influencers, seeding links that encourage discussion and connection.
  • 7. LinkedIn Companies
    • Does your organization have a company page? If not, create one!
    • Customize the text description on your company’s LinkedIn company profile.
    • Logo and feed features are important.
  • 8. Bringing it all together
    • By leveraging the platform , reputation and audience of LinkedIn Answers, Groups and Companies, you will now be able to:
      • Emphasize you/your company’s credibility as an expert industry resource and thought leader.
      • Connect directly with decision makers to engage in lead generation.
  • 9. And that’s just the start… For more, reach out! Jennifer Lindsay Social Media Strategist. Speaker. Educator. New Media Guru. Consultant. [email_address] | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook