LinkedIn Nirvana
The ultimate lead generation and
thought-leadership tool
Presented By Jennifer Lindsay
Social Media Strat...
Why LinkedIn?
LinkedIn connects you
with more than 21
million experienced
professionals,
representing more
than 150 indust...
Where are the opportunities?
How LinkedIn Is Organized
People Jobs Companies Answers Groups
Linkedin
Here are they are!
How LinkedIn Is Organized
People Jobs Companies Answers Groups
Linkedin
InfluencersInfluencers
LinkedIn Answers
 Assert yourself on LinkedIn Answers
by responding to select questions, as
well as asking questions of t...
LinkedIn Groups
 Utilize LinkedIn
Groups by creating
an "official" LinkedIn
Group or one that
appeals to your
influencers...
LinkedIn Companies
 Does your
organization have a
company page? If
not, create one!
 Customize the text
description on y...
Bringing it all together
 By leveraging the platform, reputation
and audience of LinkedIn Answers,
Groups and Companies, ...
And that’s just the start…
For more, reach out!
Jennifer Lindsay
Social Media Strategist. Speaker. Educator. New Media Gur...
And that’s just the start…
For more, reach out!
Jennifer Lindsay
Social Media Strategist. Speaker. Educator. New Media Gur...
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LinkedIn Nirvana

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Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right now: Answers, Companies and Groups. Learn how to engage and use this social network as the ultimate lead generation and thought-leadership tool! (August 21, 2009)

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LinkedIn Nirvana

  1. 1. LinkedIn Nirvana The ultimate lead generation and thought-leadership tool Presented By Jennifer Lindsay Social Media Strategist. Speaker. Educator. New Media Guru. me@jenniferlindsay.com | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook August 21, 2009
  2. 2. Why LinkedIn? LinkedIn connects you with more than 21 million experienced professionals, representing more than 150 industries.
  3. 3. Where are the opportunities? How LinkedIn Is Organized People Jobs Companies Answers Groups Linkedin
  4. 4. Here are they are! How LinkedIn Is Organized People Jobs Companies Answers Groups Linkedin InfluencersInfluencers
  5. 5. LinkedIn Answers  Assert yourself on LinkedIn Answers by responding to select questions, as well as asking questions of the community.  Search for Q&A specifically around you and/or your company, markets and/or verticals and competitors to make you accessible, correct misperceptions and insert yourself into the conversation.
  6. 6. LinkedIn Groups  Utilize LinkedIn Groups by creating an "official" LinkedIn Group or one that appeals to your influencers, seeding links that encourage discussion and connection.
  7. 7. LinkedIn Companies  Does your organization have a company page? If not, create one!  Customize the text description on your company’s LinkedIn company profile.  Logo and feed features are important.
  8. 8. Bringing it all together  By leveraging the platform, reputation and audience of LinkedIn Answers, Groups and Companies, you will now be able to: – Emphasize you/your company’s credibility as an expert industry resource and thought leader. – Connect directly with decision makers to engage in lead generation.
  9. 9. And that’s just the start… For more, reach out! Jennifer Lindsay Social Media Strategist. Speaker. Educator. New Media Guru. Consultant. me@jenniferlindsay.com | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook
  10. 10. And that’s just the start… For more, reach out! Jennifer Lindsay Social Media Strategist. Speaker. Educator. New Media Guru. Consultant. me@jenniferlindsay.com | jenniferlindsay.com | @jennifered | Podcast | LinkedIn | Facebook

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