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Linked In Workshop And Training Overview

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Workshop LinkedIn November 25th 2010 Melbourne

Workshop LinkedIn November 25th 2010 Melbourne

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    Linked In Workshop And Training Overview Linked In Workshop And Training Overview Presentation Transcript

    • www.contentandcopy.com.auCopyright Content&Copy Australia 1 30 November 2010
    • 1. What is LinkedIn?2. Why LinkedIn?3. The How of using LinkedIn? Copyright Content&Copy Australia 30 November 2010 2
    • 1. What is LinkedIn?2. Why LinkedIn?3. The How of using LinkedIn? Copyright Content&Copy Australia 30 November 2010 3
    •  To act and not react in this new business climate. To approach warm leads and avoid cold-calling. More business opportunities at virtually no cost. Relevant colleagues become comfortable pro- active business developers. Satisfied clients to introduce you to their contacts in an organised and carefully targeted manner. Colleagues to create more cross-selling opportunities. To be involved in modern up-to-date business development techniques. Copyright Content&Copy Australia 30 November 2010 4
    •  What is LinkedIn? a forum for exchanging ideas; a networking tool; and a platform to sell your goods and services. Copyright Content&Copy Australia 30 November 2010 5
    • Copyright Content&Copy Australia 30 November 2010 6
    •  Feel comfortable with the technology Be able to build your personal, and your business‘s global profile Build your network Make introductions Connect with 1m people in Aus. & 70 m globally Get testimonials Raise your profile Copyright Content&Copy Australia 30 November 2010 7
    •  According to the Optus Social Media Report October 2010, 19% of SME‘s use Linkedin while only 33% are aware of its existence Compare this with Facebook, and Twitter that have 99% and 93% awareness and 53% and 27% usage. http://www.bizthinktank.com.au/ebookt wo/#/8/ Copyright Content&Copy Australia 30 November 2010 8
    •  This means that more people proportionally that know about LinkedIn use it when c/f other social media sites. It also demonstrates (if we lag behind the U.S.), the potential of LinkedIn in the next 2-3 years will grow exponentially Time on LinkedIn correlates with the size of your network – Now is the time to get on board. Copyright Content&Copy Australia 30 November 2010 9
    •  To Add Value Help and Assist Engage Connect Trust that the process will drive people to you. Copyright Content&Copy Australia 30 November 2010 10
    • 1. Navigate LinkedIn2. Your Profile3. Ensure your colleagues represent your real world4. Leverage your LinkedIn Connections Copyright Content&Copy Australia 30 November 2010 11
    • 1. LinkedIn navigation2. Your Profile3. Ensure LinkedIn represents your real world4. Leverage your L.I. connections5. Networking and Groups6. Questions and Answers , introduction and invitation etiquette7. Recommendations , online referrals8. How to Generate Leads on Linked In with Advanced People Search9. Market your business – using Linked In to promote your services Copyright Content&Copy Australia 30 November 2010 12
    •  Accept invitations View messages Compose Message Inbox/sent/archived What you need to know about accepting invitations Don‘t give I.D.K‘s use archive if you must Copyright Content&Copy Australia 30 November 2010 13
    • 1. LinkedIn navigation2. Your Profile Copyright Content&Copy Australia 30 November 2010 14
    •  Own a profile that truly represents you. List your current and past positions &education along with your tenure there. This helps the right people and opportunities find you. Add a profile photo– people never forget a face! Add a summary paragraph. Think of it as your professional elevator pitch. Copyright Content&Copy Australia 30 November 2010 15
    •  ―Here‘s a major mistake everybody makes,‖ he said. ―Take a look at this: ‗Helena Bouchez, Principal, Helena B. Communications.‘ That doesn‘t really help you much. You‘re just repeating your position. Make it descriptive. Amtower‘s―Leading expert on marketing to the government; consultant, speaker; LinkedIn black belt.‖ Copyright Content&Copy Australia 30 November 2010 16
    •  ―You need to change ‗My Website‘ to be the name of your company or blog. Leaving it the default does nothing to differentiate you or pique anyone‘s interest to click on the link.‖ For example, not my website but contentandcopy.com.au Copyright Content&Copy Australia 30 November 2010 17
    •  Also, don‘t be afraid to update your profile. LinkedIn has a powerful SEO structure; every time you make the slightest change, your page is crawled and updated by the search engines. Changes are then rolled up and sent out weekly in LinkedIn‘s ―update‖ email. To your network. Copyright Content&Copy Australia 30 November 2010 18
    • 1. LinkedIn navigation2. Your Profile3. Ensure LinkedIn represents your real world Copyright Content&Copy Australia 30 November 2010 19
    •  Use webmail import to see, in seconds, all the people you know who are already on LinkedIn. You can then select who you wish to invite to join your trusted network. Upload a contacts file from Outlook, Palm, ACT!, or Mac Address View our list of your colleagues and classmates that are already on LinkedIn. Copyright Content&Copy Australia 30 November 2010 20
    •  Post a question on Answers and tap into the experts you‘re connected to and the entire LinkedIn network. With a professional community of 80+ million, this is the perfect place for those tough questions. Look up someone‘s profile before you meet with them. Learn their background and see who you know in common to get off to a fast start. Search for Service Providers and select based on trusted recommendations from people in your network. Anonymous web searches to find providers are a thing of the past. Copyright Content&Copy Australia 30 November 2010 21
    • 1. LinkedIn navigation2. Your Profile3. Ensure LinkedIn represents your real world4. Leverage your L.I. connections5. Networking and Groups Copyright Content&Copy Australia 30 November 2010 22
    •  Identify geographic and special interest peer and customer groups Ie: Australian, Melbourne, networking, CEO/CMO, I.T., professional, digital etc. Join Groups. This is powerful. This can be prospects or people you‘re trying to recruit. Think of Groups as targeted audiences. If you or your brand appeals to a particular demographic, find groups that are made up of that demographic. Copyright Content&Copy Australia 30 November 2010 23
    • 6. Questions and Answers , introduction and invitation etiquette Copyright Content&Copy Australia 30 November 2010 24
    •  Your opportunity to demonstrate your expertise A great opportunity for business development, recommendations and developing your professional brand This allows you to have a much bigger footprint within your network and to communicate in different ways with your 1st degree network. For example, at least once per month ask a question about a problem you faced recently Copyright Content&Copy Australia 30 November 2010 25
    •  Recommend others you have had positive experiences with as a colleague, friend, service provider, or employer As your network grows you may wish to provide recommendations of people who you believe have been helpful on L.I. L.I. automatically asks them to reciprocate. However, this is not necessary Copyright Content&Copy Australia 30 November 2010 26
    •  Do An Advanced People Search. In the upper right hand corner click on Advanced. Search for titles of people or people at companies that you may want to connect with. Search for Companies. This is competitive intelligence. What are your competitors doing? Who should you be connecting with? What content are they publishing? A new feature called Follow Company ―allows you to keep up with them by sending you updates through your LinkedIn account‖ and gives you something to talk about with the contacts that you find. Copyright Content&Copy Australia 30 November 2010 27
    •  Do An Advanced People Search. In the upper right hand corner click on Advanced. Search for titles of people or people at companies that you may want to connect with. Search for Companies. This is competitive intelligence. What are your competitors doing? Who should you be connecting with? What content are they publishing? A new feature called Follow Company ―allows you to keep up with them by sending you updates through your LinkedIn account‖ and gives you something to talk about with the contacts that you find. Copyright Content&Copy Australia 30 November 2010 28
    •  Update Your Network Status. Do this once per week. Remember, this is not Facebook but status updates serve a similar purpose in a business context. Status updates are essentially mini performances. When you post a status update, you‘re giving your network information about yourself or your brand. ―Fantastic article — The Difference Between B2B and B2C SEO – Proteus SEO.‖ What does this tell me about the person that posted this? He‘s in the know. He has access to information that might help me. His status update has elevated his profile in my mind as a possible expert in this area. Copyright Content&Copy Australia 30 November 2010 29
    •  Link your profile,website, blog, content updates, slides and video to L.I. Ensure you join and participate in groups and discussions relevant to your target market. Understand L.I. is one of the best Seo tools you have for your business L.I. puts you in control of your information Copyright Content&Copy Australia 30 November 2010 30
    •  Thanks for the opportunity I look forward to connecting with you Jennifer Bishop Director, Content and Copy, www.contentandcopy.com.au http://au.linkedin.com/in/jenniferleebishop 0425713191 Inbound Marketing Visionary,Social Media Marketing Strategist, LinkedIn Specialist and Trainer Copyright Content&Copy Australia 30 November 2010 31