30 November 2010
1Copyright Content&Copy Australia
www.contentandcopy.com.au
1. What is LinkedIn?
2. Why LinkedIn?
3. The How of using LinkedIn?
30 November 2010Copyright Content&Copy Australia 2
1. What is LinkedIn?
2. Why LinkedIn?
3. The How of using LinkedIn?
30 November 2010Copyright Content&Copy Australia 3
 To act and not react in this new business climate.
 To approach warm leads and avoid cold-calling.
 More business oppo...
 What is LinkedIn?
 a forum for exchanging ideas;
 a networking tool; and
 a platform to sell your goods and
services....
30 November 2010Copyright Content&Copy Australia 6
 Feel comfortable with the technology
 Be able to build your personal, and your
business‘s global profile
 Build your n...
 According to the Optus Social Media
Report October 2010, 19% of SME‘s use
Linkedin while only 33% are aware of its
exist...
 This means that more people
proportionally that know about LinkedIn
use it when c/f other social media sites.
 It also ...
 To Add Value
 Help and Assist
 Engage
 Connect
 Trust that the process will drive people to
you.
30 November 2010Cop...
1. Navigate LinkedIn
2. Your Profile
3. Ensure your colleagues represent your
real world
4. Leverage your LinkedIn Connect...
1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real world
4. Leverage your L.I. connections
5. ...
 Accept invitations
 View messages
 Compose Message
 Inbox/sent/archived
 What you need to know about
accepting invit...
1. LinkedIn navigation
2. Your Profile
30 November 2010Copyright Content&Copy Australia 14
 Own a profile that truly represents you.
 List your current and past
positions &education along with your
tenure there....
 ―Here‘s a major mistake everybody
makes,‖ he said. ―Take a look at this:
‗Helena Bouchez, Principal, Helena B.
Communica...
 ―You need to change ‗My Website‘ to
be the name of your company or blog.
Leaving it the default does nothing to
differen...
 Also, don‘t be afraid to update your
profile.
 LinkedIn has a powerful SEO structure;
every time you make the slightest...
1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real
world
30 November 2010Copyright Content&Cop...
 Use webmail import to see, in seconds,
all the people you know who are
already on LinkedIn. You can then select
who you ...
 Post a question on Answers and tap into the
experts you‘re connected to and the entire
LinkedIn network. With a professi...
1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real
world
4. Leverage your L.I. connections
5. ...
 Identify geographic and special interest peer
and customer groups
 Ie: Australian, Melbourne, networking,
CEO/CMO, I.T....
6. Questions and Answers , introduction
and invitation etiquette
30 November 2010Copyright Content&Copy Australia 24
 Your opportunity to demonstrate your
expertise
 A great opportunity for business
development, recommendations and
devel...
 Recommend others you have had positive
experiences with as a colleague, friend,
service provider, or employer
 As your ...
 Do An Advanced People Search. In the upper right
hand corner click on Advanced. Search for titles of
people or people at...
 Do An Advanced People Search. In the upper right
hand corner click on Advanced. Search for titles of
people or people at...
 Update Your Network Status.
 Do this once per week.
 Remember, this is not Facebook but status updates serve
a similar...
 Link your profile,website, blog, content
updates, slides and video to L.I.
 Ensure you join and participate in groups
a...
 Thanks for the opportunity
 I look forward to connecting with you
 Jennifer Bishop Director, Content and
Copy, www.con...
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Linked In Workshop And Training Overview

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Workshop LinkedIn November 25th 2010 Melbourne

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Linked In Workshop And Training Overview

  1. 1. 30 November 2010 1Copyright Content&Copy Australia www.contentandcopy.com.au
  2. 2. 1. What is LinkedIn? 2. Why LinkedIn? 3. The How of using LinkedIn? 30 November 2010Copyright Content&Copy Australia 2
  3. 3. 1. What is LinkedIn? 2. Why LinkedIn? 3. The How of using LinkedIn? 30 November 2010Copyright Content&Copy Australia 3
  4. 4.  To act and not react in this new business climate.  To approach warm leads and avoid cold-calling.  More business opportunities at virtually no cost.  Relevant colleagues become comfortable pro- active business developers.  Satisfied clients to introduce you to their contacts in an organised and carefully targeted manner.  Colleagues to create more cross-selling opportunities.  To be involved in modern up-to-date business development techniques. 30 November 2010Copyright Content&Copy Australia 4
  5. 5.  What is LinkedIn?  a forum for exchanging ideas;  a networking tool; and  a platform to sell your goods and services. 30 November 2010Copyright Content&Copy Australia 5
  6. 6. 30 November 2010Copyright Content&Copy Australia 6
  7. 7.  Feel comfortable with the technology  Be able to build your personal, and your business‘s global profile  Build your network  Make introductions  Connect with 1m people in Aus. & 70 m globally  Get testimonials  Raise your profile 30 November 2010Copyright Content&Copy Australia 7
  8. 8.  According to the Optus Social Media Report October 2010, 19% of SME‘s use Linkedin while only 33% are aware of its existence  Compare this with Facebook, and Twitter that have 99% and 93% awareness and 53% and 27% usage.  http://www.bizthinktank.com.au/ebookt wo/#/8/ 30 November 2010Copyright Content&Copy Australia 8
  9. 9.  This means that more people proportionally that know about LinkedIn use it when c/f other social media sites.  It also demonstrates (if we lag behind the U.S.), the potential of LinkedIn in the next 2-3 years will grow exponentially  Time on LinkedIn correlates with the size of your network – Now is the time to get on board. 30 November 2010Copyright Content&Copy Australia 9
  10. 10.  To Add Value  Help and Assist  Engage  Connect  Trust that the process will drive people to you. 30 November 2010Copyright Content&Copy Australia 10
  11. 11. 1. Navigate LinkedIn 2. Your Profile 3. Ensure your colleagues represent your real world 4. Leverage your LinkedIn Connections 30 November 2010Copyright Content&Copy Australia 11
  12. 12. 1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 4. Leverage your L.I. connections 5. Networking and Groups 6. Questions and Answers , introduction and invitation etiquette 7. Recommendations , online referrals 8. How to Generate Leads on Linked In with Advanced People Search 9. Market your business – using Linked In to promote your services 30 November 2010Copyright Content&Copy Australia 12
  13. 13.  Accept invitations  View messages  Compose Message  Inbox/sent/archived  What you need to know about accepting invitations  Don‘t give I.D.K‘s use archive if you must 30 November 2010Copyright Content&Copy Australia 13
  14. 14. 1. LinkedIn navigation 2. Your Profile 30 November 2010Copyright Content&Copy Australia 14
  15. 15.  Own a profile that truly represents you.  List your current and past positions &education along with your tenure there. This helps the right people and opportunities find you.  Add a profile photo– people never forget a face!  Add a summary paragraph. Think of it as your professional elevator pitch. 30 November 2010Copyright Content&Copy Australia 15
  16. 16.  ―Here‘s a major mistake everybody makes,‖ he said. ―Take a look at this: ‗Helena Bouchez, Principal, Helena B. Communications.‘  That doesn‘t really help you much. You‘re just repeating your position. Make it descriptive.  Amtower‘s―Leading expert on marketing to the government; consultant, speaker; LinkedIn black belt.‖ 30 November 2010Copyright Content&Copy Australia 16
  17. 17.  ―You need to change ‗My Website‘ to be the name of your company or blog. Leaving it the default does nothing to differentiate you or pique anyone‘s interest to click on the link.‖  For example, not my website but contentandcopy.com.au 30 November 2010Copyright Content&Copy Australia 17
  18. 18.  Also, don‘t be afraid to update your profile.  LinkedIn has a powerful SEO structure; every time you make the slightest change, your page is crawled and updated by the search engines.  Changes are then rolled up and sent out weekly in LinkedIn‘s ―update‖ email. To your network. 30 November 2010Copyright Content&Copy Australia 18
  19. 19. 1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 30 November 2010Copyright Content&Copy Australia 19
  20. 20.  Use webmail import to see, in seconds, all the people you know who are already on LinkedIn. You can then select who you wish to invite to join your trusted network.  Upload a contacts file from Outlook, Palm, ACT!, or Mac Address  View our list of your colleagues and classmates that are already on LinkedIn. 30 November 2010Copyright Content&Copy Australia 20
  21. 21.  Post a question on Answers and tap into the experts you‘re connected to and the entire LinkedIn network. With a professional community of 80+ million, this is the perfect place for those tough questions.  Look up someone‘s profile before you meet with them. Learn their background and see who you know in common to get off to a fast start.  Search for Service Providers and select based on trusted recommendations from people in your network. Anonymous web searches to find providers are a thing of the past. 30 November 2010Copyright Content&Copy Australia 21
  22. 22. 1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 4. Leverage your L.I. connections 5. Networking and Groups 30 November 2010Copyright Content&Copy Australia 22
  23. 23.  Identify geographic and special interest peer and customer groups  Ie: Australian, Melbourne, networking, CEO/CMO, I.T., professional, digital etc.  Join Groups. This is powerful. This can be prospects or people you‘re trying to recruit.  Think of Groups as targeted audiences. If you or your brand appeals to a particular demographic, find groups that are made up of that demographic.  30 November 2010Copyright Content&Copy Australia 23
  24. 24. 6. Questions and Answers , introduction and invitation etiquette 30 November 2010Copyright Content&Copy Australia 24
  25. 25.  Your opportunity to demonstrate your expertise  A great opportunity for business development, recommendations and developing your professional brand  This allows you to have a much bigger footprint within your network and to communicate in different ways with your 1st degree network.  For example, at least once per month ask a question about a problem you faced recently 30 November 2010Copyright Content&Copy Australia 25
  26. 26.  Recommend others you have had positive experiences with as a colleague, friend, service provider, or employer  As your network grows you may wish to provide recommendations of people who you believe have been helpful on L.I.  L.I. automatically asks them to reciprocate. However, this is not necessary 30 November 2010Copyright Content&Copy Australia 26
  27. 27.  Do An Advanced People Search. In the upper right hand corner click on Advanced. Search for titles of people or people at companies that you may want to connect with.  Search for Companies. This is competitive intelligence. What are your competitors doing? Who should you be connecting with?  What content are they publishing? A new feature called Follow Company ―allows you to keep up with them by sending you updates through your LinkedIn account‖ and gives you something to talk about with the contacts that you find. 30 November 2010Copyright Content&Copy Australia 27
  28. 28.  Do An Advanced People Search. In the upper right hand corner click on Advanced. Search for titles of people or people at companies that you may want to connect with.  Search for Companies. This is competitive intelligence. What are your competitors doing? Who should you be connecting with?  What content are they publishing? A new feature called Follow Company ―allows you to keep up with them by sending you updates through your LinkedIn account‖ and gives you something to talk about with the contacts that you find. 30 November 2010Copyright Content&Copy Australia 28
  29. 29.  Update Your Network Status.  Do this once per week.  Remember, this is not Facebook but status updates serve a similar purpose in a business context.  Status updates are essentially mini performances. When you post a status update, you‘re giving your network information about yourself or your brand.  ―Fantastic article — The Difference Between B2B and B2C SEO – Proteus SEO.‖ What does this tell me about the person that posted this? He‘s in the know. He has access to information that might help me. His status update has elevated his profile in my mind as a possible expert in this area. 30 November 2010Copyright Content&Copy Australia 29
  30. 30.  Link your profile,website, blog, content updates, slides and video to L.I.  Ensure you join and participate in groups and discussions relevant to your target market.  Understand L.I. is one of the best Seo tools you have for your business  L.I. puts you in control of your information 30 November 2010Copyright Content&Copy Australia 30
  31. 31.  Thanks for the opportunity  I look forward to connecting with you  Jennifer Bishop Director, Content and Copy, www.contentandcopy.com.au  http://au.linkedin.com/in/jenniferleebishop  0425713191  Inbound Marketing Visionary,Social Media Marketing Strategist, LinkedIn Specialist and Trainer 30 November 2010Copyright Content&Copy Australia 31

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