Linked In Workshop And Training Overview

30 November 2010
1Copyright Content&Copy Australia
www.contentandcopy.com.au

1. What is LinkedIn?
2. Why LinkedIn?
3. The How of using LinkedIn?
30 November 2010Copyright Content&Copy Australia 2

1. What is LinkedIn?
2. Why LinkedIn?
3. The How of using LinkedIn?

 To act and not react in this new business climate.
 To approach warm leads and avoid cold-calling.
 More business opportunities at virtually no cost.
 Relevant colleagues become comfortable pro-
active business developers.
 Satisfied clients to introduce you to their contacts in
an organised and carefully targeted manner.
 Colleagues to create more cross-selling opportunities.
 To be involved in modern up-to-date business
development techniques.

 What is LinkedIn?
 a forum for exchanging ideas;
 a networking tool; and
 a platform to sell your goods and
services.

 Feel comfortable with the technology
 Be able to build your personal, and your
business‘s global profile
 Build your network
 Make introductions
 Connect with 1m people in Aus. & 70 m
globally
 Get testimonials
 Raise your profile

 According to the Optus Social Media
Report October 2010, 19% of SME‘s use
Linkedin while only 33% are aware of its
existence
 Compare this with Facebook, and Twitter
that have 99% and 93% awareness and
53% and 27% usage.
 http://www.bizthinktank.com.au/ebookt
wo/#/8/

 This means that more people
proportionally that know about LinkedIn
use it when c/f other social media sites.
 It also demonstrates (if we lag behind
the U.S.), the potential of LinkedIn in the
next 2-3 years will grow exponentially
 Time on LinkedIn correlates with the size
of your network – Now is the time to get
on board.

 To Add Value
 Help and Assist
 Engage
 Connect
 Trust that the process will drive people to
you.

1. Navigate LinkedIn
2. Your Profile
3. Ensure your colleagues represent your
real world
4. Leverage your LinkedIn Connections

1. LinkedIn navigation
2. Your Profile
3. Ensure LinkedIn represents your real world
4. Leverage your L.I. connections
5. Networking and Groups
6. Questions and Answers , introduction and
invitation etiquette
7. Recommendations , online referrals
8. How to Generate Leads on Linked In with
Advanced People Search
9. Market your business – using Linked In to
promote your services

 Accept invitations
 View messages
 Compose Message
 Inbox/sent/archived
 What you need to know about
accepting invitations
 Don‘t give I.D.K‘s use archive if you must

2. Your Profile

 Own a profile that truly represents you.
 List your current and past
positions &education along with your
tenure there. This helps the right people
and opportunities find you.
 Add a profile photo– people never
forget a face!
 Add a summary paragraph. Think of it as
your professional elevator pitch.

 ―Here‘s a major mistake everybody
makes,‖ he said. ―Take a look at this:
‗Helena Bouchez, Principal, Helena B.
Communications.‘
 That doesn‘t really help you much.
You‘re just repeating your position. Make
it descriptive.
 Amtower‘s―Leading expert on marketing
to the government; consultant, speaker;
LinkedIn black belt.‖

 ―You need to change ‗My Website‘ to
be the name of your company or blog.
Leaving it the default does nothing to
differentiate you or pique anyone‘s
interest to click on the link.‖
 For example, not my website but
contentandcopy.com.au

 Also, don‘t be afraid to update your
profile.
 LinkedIn has a powerful SEO structure;
every time you make the slightest
change, your page is crawled and
updated by the search engines.
 Changes are then rolled up and sent out
weekly in LinkedIn‘s ―update‖ email. To
your network.

2. Your Profile
3. Ensure LinkedIn represents your real
world

 Use webmail import to see, in seconds,
all the people you know who are
already on LinkedIn. You can then select
who you wish to invite to join your trusted
network.
 Upload a contacts file from Outlook,
Palm, ACT!, or Mac Address
 View our list of your colleagues and
classmates that are already on LinkedIn.

 Post a question on Answers and tap into the
experts you‘re connected to and the entire
LinkedIn network. With a professional
community of 80+ million, this is the perfect
place for those tough questions.
 Look up someone‘s profile before you meet
with them. Learn their background and see
who you know in common to get off to a fast
start.
 Search for Service Providers and select based
on trusted recommendations from people in
your network. Anonymous web searches to find
providers are a thing of the past.

2. Your Profile
3. Ensure LinkedIn represents your real
world
4. Leverage your L.I. connections
5. Networking and Groups

 Identify geographic and special interest peer
and customer groups
 Ie: Australian, Melbourne, networking,
CEO/CMO, I.T., professional, digital etc.
 Join Groups. This is powerful. This can be
prospects or people you‘re trying to recruit.
 Think of Groups as targeted audiences. If you
or your brand appeals to a particular
demographic, find groups that are made up of
that demographic.


6. Questions and Answers , introduction
and invitation etiquette

 Your opportunity to demonstrate your
expertise
 A great opportunity for business
development, recommendations and
developing your professional brand
 This allows you to have a much bigger
footprint within your network and to
communicate in different ways with your 1st
degree network.
 For example, at least once per month ask
a question about a problem you faced
recently

 Recommend others you have had positive
experiences with as a colleague, friend,
service provider, or employer
 As your network grows you may wish to
provide recommendations of people who
you believe have been helpful on L.I.
 L.I. automatically asks them to reciprocate.
However, this is not necessary

 Do An Advanced People Search. In the upper right
hand corner click on Advanced. Search for titles of
people or people at companies that you may want
to connect with.
 Search for Companies. This is competitive
intelligence. What are your competitors doing? Who
should you be connecting with?
 What content are they publishing? A new feature
called Follow Company ―allows you to keep up with
them by sending you updates through your LinkedIn
account‖ and gives you something to talk about with
the contacts that you find.

 Update Your Network Status.
 Do this once per week.
 Remember, this is not Facebook but status updates serve
a similar purpose in a business context.
 Status updates are essentially mini performances. When
you post a status update, you‘re giving your network
information about yourself or your brand.
 ―Fantastic article — The Difference Between B2B and B2C
SEO – Proteus SEO.‖ What does this tell me about the
person that posted this? He‘s in the know. He has access
to information that might help me. His status update has
elevated his profile in my mind as a possible expert in this
area.

 Link your profile,website, blog, content
updates, slides and video to L.I.
 Ensure you join and participate in groups
and discussions relevant to your target
market.
 Understand L.I. is one of the best Seo
tools you have for your business
 L.I. puts you in control of your information

 Thanks for the opportunity
 I look forward to connecting with you
 Jennifer Bishop Director, Content and
Copy, www.contentandcopy.com.au
 http://au.linkedin.com/in/jenniferleebishop
 0425713191
 Inbound Marketing Visionary,Social Media
Marketing Strategist, LinkedIn Specialist
and Trainer

Linked In Workshop And Training Overview

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