In the                                      media…Jennifer Bishop, Director Content & Copy and LinkedIn Strategist.Some ar...
IN THE MEDIA, 2011In the MediaJennifer Bishop, Director Content & Copy andLinkedIn Strategist, (Melb, Australia)CANADA    ...
Bishop explained that to understand the SEO power of LinkedIn, all you have to do is                            Google a p...
IN THE MEDIA, 2011USAhttp://socialmediatoday.com/jenniferlb/281412/why-linkedin-critical-your-online-brandWhy LinkedIn is ...
LinkedIn’s SEO power has now been magnified with the inclusion of open groups LinkedIn                            signal, ...
IN THE MEDIA, 2011AUSTRALIAContent & Copy Australiahttp://contentandcopy.com.au/why-linkedin-is-critical-to-your-online-br...
Bishop explains that to understand the SEO power of LinkedIn, all you have to do is                            Google a pe...
IN THE MEDIA, 2011http://www.webmoney.com.au/why-linkedin-is-now-critical-to-your-online-brand/Why LinkedIn is now critica...
LinkedIn’s SEO power has now been magnified with the inclusion of open groups, LinkedIn                            signal,...
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In the media

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  1. 1. In the media…Jennifer Bishop, Director Content & Copy and LinkedIn Strategist.Some articles and other stuff that have been picked up by the broader media, in Australia and globally.
  2. 2. IN THE MEDIA, 2011In the MediaJennifer Bishop, Director Content & Copy andLinkedIn Strategist, (Melb, Australia)CANADA Leila Henderson Founder and CEO newsmaker.com.au “Many people know LinkedIn is good for [Type the document title] business but theyre not sure why or howGlobal expert warns LinkedIn to leverage their contacts - Jennifernow critical to online presence Bishop is the consummateBy HCA | 30/03/2011 12:00:00 AM | 0 comments professional bringing years of experience in With 100 million professionals now offline marketing participating in social networking site and communication LinkedIn globally and 1.3 million in Australia to the LinkedIn (at Jan 2011), LinkedIn participation and professional. If you profiles very seriously reflect every are looking for rapid professionals online brand. While Facebook growth or to and Twitter lead social conversations, consolidate your LinkedIn, with its 17,800,000 "group members", leads business conversations. inbound and outbound marketing, talk to The choice is no longer, do we Jennifer.” March 30, participate, but how we do, according 2011to Melbourne-based LinkedIn expert Jennifer Bishop, whois recognised as a top global LinkedIn influencer."The only thing you will get from burying your head in the sand isthe sand kicked in your eyes," Bishop said. "Think HarveyNormans response earlier this year to negative social mediasentiment. The key question is how do organisations manage 1themselves and their employees by establishing social mediapolicy and guidelines that mitigate social media risk?"
  3. 3. Bishop explained that to understand the SEO power of LinkedIn, all you have to do is Google a persons name to pull up their LinkedIn profile. She added that LinkedIn usually appears before either a Facebook or Twitter reference. "To manage the corporate brand, you should have all employees registered on LinkedIn, all with correct links back to the company website and to your company profile on LinkedIn. Each comment, update or post on LinkedIn should constitute a business interaction and should always reflect an organisations corporate brand guidelines and policies." LinkedIns SEO power has now been magnified with the inclusion of open groups, LinkedIn signal, and LinkedIn today (its new news site). These provide more opportunities for professional commentary which are searchable via Google and other search engines. "For large corporations this will mean revisiting your Brand Manual and Guide lines to ensure that these guidelines extend to representations about the organisation in any online format such as social media," said Bishop. "This would include Facebook, LinkedIn and Twitter."[Type the document title] In addition, a Professional Business Conduct Policy can incorporate appropriate behaviour, attire, conduct and language in both an on and offline environment. "That is separate of course to comments that are made that could constitute libel, defamation or serious brand damage," Bishop added. "And these statements should be included in any legal agreement between the employer and the employee." LinkedIn also provides businesses with the ability to actively listen, watch, gather and learn from their customers and employees. The information gathered can be converted into employee advocacy, brand building and inspire loyalty much quicker than traditional methods. "In summary, make sure you understand the power and scope of branding tools like LinkedIn and realise that comments or profiles on these sites are most likely to be the first information found on your organisation. So If you take the time to learn and understand the platform, your opportunities to control your brand online are going to be far greater than the social media ostrich seated next to you."2
  4. 4. IN THE MEDIA, 2011USAhttp://socialmediatoday.com/jenniferlb/281412/why-linkedin-critical-your-online-brandWhy LinkedIn is critical to your "online brand" [Type the document title]Tags: LinkedInlinkedIn 100 millionLinkedIn brandingLinkedIn SEOlinkedin strategySEOcomments Posted March 26, 2011 by Jennifer Bishop with 87 reads 0retweet3 Share Share this postNewWith 100 million professionals now on LinkedIn globally and 1.3 million in Australia(Jan.2011), your LinkedIn participation and profile very seriously reflect your online brand.While Facebook and Twitter lead social conversations, LinkedIn with its 17,800,000 “groupmembers” lead business conversations.The choice is no longer, do we participate, but how we do. “The only thing you will get formburying your head in the sand is the sand kicked in your eyes.” Think Harvey Normansresponse earlier this year to negativesocial media sentiment. The key question is how doorganisations manage themselves and their employeesby establishing social media policyand guidelines that mitigate social media risk.To understand the SEO power of LinkedIn, all you have to do is Google a person’s name topull up theirLinkedIn profile. In fact LinkedIn usually appears before either a Facebook orTwitter reference. To manage the corporate brand, you should have all employees registeredon LinkedIn, all with correct links back to the "company website" and to your "companyprofile" on LinkedIn. Each comment, update or post on LinkedIn should constitute a business 3interaction and should "always" reflect an organisations corporate brand guidelines andpolicies.
  5. 5. LinkedIn’s SEO power has now been magnified with the inclusion of open groups LinkedIn signal, LinkedIn today (its new news site). More opportunities for professional commentary which are searchable via Google and other search engines. For large corporations this will mean revisiting your Brand Manual and Guidelines to ensure that these guidelines extend to representations about the organisation in any online format ( social media). This would include Facebook, LinkedIn and Twitter. In addition a "Professional Business Conduct Policy" can incorporate appropriate behaviour, attire, conduct and language in both an on and offline environment. That is separate of course to comments that are made that could constitute "libel, defamation or serious brand damage." And these statements should be included in any legal agreement between the employer and the employee. LinkedIn also provides businesses with the ability to actively listen, watch, gather and learn[Type the document title] from their customers and employees. The information gathered can be converted into employee advocacy, brand building and inspire loyalty much quicker than traditional methods. Therefore make sure you understand the power and scope of branding tools like lLiknedIn and realise that comments or profiles on these sites are most likely to be the first information found on your organisation. So If you take the time to learn and understand the platform your opportunities to control your brand online are going to be far greater than the social media ostrich seated next to you. About Jennifer BishopJennifer is the Director of Content and Copy Australia. and an Australian LinkedIn strategist, speaker and writer. CCA grows business with integrated digital content and social media strategy. Using evidence based research we envisage a world of "Inbound Marketing." CCA use a strategic approach to online branding focusing on the use of LinkedIn for B-to-B brands and organisations. We assist organisations to leverage LinkedIn through learning, connection and transformation. We mitigate your brands social media risk by empowering brand evangelists and the integration of social media policy. Connect with Jennifer @ http://au.linkedin.com/in/jenniferleebishop or email @ info@contentandcopy.com.au4
  6. 6. IN THE MEDIA, 2011AUSTRALIAContent & Copy Australiahttp://contentandcopy.com.au/why-linkedin-is-critical-to-your-online-brand/Dynamic Business [Type the document title]http://www.dynamicbusiness.com.au/news/why-linkedin-is-critical-to-your-online-brand-2432011.htmlPublished | March 24, 2011Comments | 4Why LinkedIn is critical to your online brandThis week LinkedIn celebrated its 100 millionth global user and 1.3 million of thoseare in Australia. According to one expert, participation and profiles very seriouslyreflect every professional’s online brand. While Facebook and Twitter lead socialconversations, LinkedIn, with its 17,800,000 group members, leads businessconversations.The choice is no longer, do we participate, but how we do, says Melbourne-basedLinkedIn expert Jennifer Bishop, who is recognised as a top global LinkedIninfluencer.“The only thing you will get from burying your head in the sand is the sand kicked inyour eyes,” Bishop says. “Think Harvey Norman’s response earlier this year tonegative social media sentiment. The key question is how do organisations managethemselves and their employees by establishing social media policy and guidelines 5that mitigate social media risk?”
  7. 7. Bishop explains that to understand the SEO power of LinkedIn, all you have to do is Google a person’s name to pull up their LinkedIn profile. In fact, she says, LinkedIn usually appears before either a Facebook or Twitter reference. “To manage the corporate brand, you should have all employees registered on LinkedIn, all with correct links back to the ‘company website’ and to your ‘company profile’ on LinkedIn. Each comment, update or post on LinkedIn should constitute a business interaction and should always reflect an organisation’s corporate brand guidelines and policies.” LinkedIn’s SEO power has now been magnified with the inclusion of open groups, LinkedIn signal, and LinkedIn today (its new news site). These provide more opportunities for professional commentary which are searchable via Google and other search engines.[Type the document title]6
  8. 8. IN THE MEDIA, 2011http://www.webmoney.com.au/why-linkedin-is-now-critical-to-your-online-brand/Why LinkedIn is now critical to your online brandby ADMIN on Mar 24, 2011 • 9:09 pm1 Comment [Type the document title]fbshareWith 100 million professionals now participating in social networking site LinkedIn globallyand 1.3 million in Australia (at Jan 2011), LinkedIn participation and profiles very seriouslyreflect every professional’s online brand. While Facebook and Twitter lead socialconversations, LinkedIn, with its 17,800,000 “group members”, leads businessconversations.The choice is no longer, do we participate, but how we do, says Melbourne-based LinkedInexpert Jennifer Bishop, who is recognised as a top global LinkedIn influencer.“The only thing you will get from burying your head in the sand is the sand kicked in youreyes,” Bishop says. “Think Harvey Norman’s response earlier this year to negative socialmedia sentiment. The key question is how do organisations manage themselves and theiremployees by establishing social media policy and guidelines that mitigate social mediarisk?”Bishop explains that to understand the SEO power of LinkedIn, all you have to do is Google aperson’s name to pull up their LinkedIn profile. In fact, she says, LinkedIn usually appearsbefore either a Facebook or Twitter reference.“To manage the corporate brand, you should have all employees registered on LinkedIn, allwith correct links back to the ‘company website’ and to your ‘company profile’ on LinkedIn.Each comment, update or post on LinkedIn should constitute a business interaction andshould ‘always’ reflect an organisations corporate brand guidelines and policies.” 7
  9. 9. LinkedIn’s SEO power has now been magnified with the inclusion of open groups, LinkedIn signal, and LinkedIn today (its new news site). These provide more opportunities for professional commentary which are searchable via Google and other search engines. “For large corporations this will mean revisiting your Brand Manual and Guidelines to ensure that these guidelines extend to representations about the organisation in any online format such as social media,” says Bishop. “This would include Facebook, LinkedIn and Twitter.” In addition, a Professional Business Conduct Policy can incorporate appropriate behaviour, attire, conduct and language in both an on and offline environment. “That is separate of course to comments that are made that could constitute libel, defamation or serious brand damage,” Bishop adds. “And these statements should be included in any legal agreement between the employer and the employee.” LinkedIn also provides businesses with the ability to actively listen, watch, gather and learn from their customers and employees. The information gathered can be converted into[Type the document title] employee advocacy, brand building and inspire loyalty much quicker than traditional methods. “In summary, make sure you understand the power and scope of branding tools like LinkedIn and realise that comments or profiles on these sites are most likely to be the first information found on your organisation. So If you take the time to learn and understand the platform, your opportunities to control your brand online are going to be far greater than the social media ostrich seated next to you.” About Content and Copy Australia Content and Copy grows business with integrated digital content and social media strategy. Using evidence based research we envisage a world of “Inbound Marketing.” CCA use a strategic approach to online branding focusing on the use of LinkedIn for B-to-B brands and organisations. We assist organisations to leverage LinkedIn through learning, connection and transformation. We mitigate your brands social media risk by empowering brand evangelists and the integration of social media policy. CCA conducts both professional and corporate workshops for leveraging LinkedIn. Jennifer’s next workshop is on March 29th in Melbourne. Connect with Jennifer on LinkedIn or email at info@contentandcopy.com.au http://au.linkedin.com/in/jenniferleebishop Disclaimer: CCA is not employed, or any way affiliated with LinkedIn.com, we provide only a strategic approach to using the platform.8

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